
Director of Product Management, ConsumerSearch.com at About.com
Greater New York City Area

Director of Product Management, ConsumerSearch.com at About.com
Greater New York City Area
A digital media professional with eight years of experience in digital product development and online marketing. My professional passion is building consumer internet and mobile applications that are rich in features and highly usable.
(Public Company; 51-200 employees; NYT; Internet industry)
February 2008 — Present (1 year 10 months)
User experience lead; oversee site redesign
(Privately Held; 51-200 employees; Online Media industry)
February 2007 — February 2008 (1 year 1 month)
Oversee product development for zagat.com, our subscription consumer website, as well as ZAGAT TO GO, the our suite of subscription wireless guides. Role encompasses the spectrum from business requirements definition to user experience direction.
Web: Day-to-day product development responsibilities for zagat.com, ranging from minor enhancements to major redesigns. Launched new features including restaurant menus, establishment photos, individual member reviews, guided content navigation and AJAX-powered search refinement.
Wireless: Expanded the mobile reach of Zagat content by adding J2ME and BlackBerry versions of ZAGAT TO GO; upgraded and updated the Palm, Windows Mobile and BREW versions. Launched ZAGAT.mobi, an ad-supported WAP site, which won the 2008 People's Voice Webby Award for Mobile websites in the Listings & Updates category.
(Privately Held; 51-200 employees; Online Media industry)
June 2004 — February 2007 (2 years 9 months)
[See Sr. Product Manager description above]
(Public Company; 51-200 employees; Internet industry)
January 2002 — June 2002 (6 months)
Worked with clients such as WebMD, J&R Electronics and Cablevision's Optimum Online to implement email marketing strategies and execute customer acquisition and retention campaigns.
Initiated and oversaw the redesign of the firm's corporate website.
Added graphic design as a service offering for CheetahMail clients by partnering with freelance designers I had previously worked with.
Worked with Sales to pitch and close new business.
(Privately Held; 51-200 employees; Online Media industry)
1998 — 2001 (3 years )
Oversaw product management and product development for AdMaximize, the agency's pioneering ad serving and tracking system. Acquired and managed ad agency clients for the AdMaximize service.
Launched the agency's eCRM email marketing practice by partnering with DoubleClick (formerly FloNetwork) and helping to win the Sprint PCS account.
Served as the agency's subject-matter expert on online marketing technology ranging from advanced conversion tracking techniques to the latest rich media ad units.
(Legal Services industry)
1997 — 1998 (1 year )
MBA , September 2002 — May 2004
BA , Political & Social Thought , September 1993 — May 1997