Dan Dimmock

Dan Dimmock

Strategy Director, Middle East and Africa at FutureBrand

Location
United Arab Emirates
Industry
Design

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Dan Dimmock's Overview

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Dan Dimmock's Publications

  • Is the ‘Helios’ destined for the scrap heap?

    • Identity Forum
    • July 28, 2010
    Authors: Dan Dimmock

    In a digital era — as BP attempts to shift assets, ‘cap’ expenses, restore reputation and rebuild trust — is it possible the global giant has invested enough in its brand and identity to be able to recover, without having to change face?

  • Smart companies turn green to reach consumers

    • Emirates Business 24|7
    • April 29, 2010
    Authors: Dan Dimmock, Reena Amos Dyes

    Green is the only way forward now for businesses as more and more consumers these days prefer environment-friendly products, say consumer electronics firms and branding companies.

  • In a post-recession era, the butler always does it

    • TrendWatching.com
    • April 5, 2010
    Authors: Dan Dimmock, Reena Amos Dyes

    Brand butling is more important than ever to keep customers.

    As the post-recession world still reels from its colossal impact, serving is the new selling and now is the time to go all out on it, says a consumer trend research company.

  • Mall of the Future

    • Gulf Marketing Review
    • October 12, 2010
    Authors: Dan Dimmock, Precious de Leon

    Skiing, surfing... or some shopping — consumers are wanting it all.

  • Gaining the Upper Brand

    • Hotelier Middle East
    • February 1, 2011
    Authors: Dan Dimmock, Olivier Auroy, Karen Osman

    Establishing a new hotel brand is a tricky business; it’s about much more than simply designing an appealing logo. Get it right and you may just have a successful new venture on your hands. Get it wrong and the consequences can be catastrophic.

  • From brand.com to con.brand?

    • Identity Forum
    • June 25, 2011
    Authors: Dan Dimmock

    Should brand owners invest in ownership of their own ".brand" domain, or is this just one last ICANN effort to monetize a no-longer-so-important monopoly?

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