Dan Dimmock

A senior-level brand strategist with international experience. Providing consistently successful, effective management, business generation, and project delivery skills.

Over 10 years’ experience of working and collaborating with specialist brand consultancies, design agencies and clients throughout Europe, Scandinavia, the Americas and the Middle East.

An accomplished communicator with superior analytical and problem solving skills, and an unrivalled knowledge of brand activation, implementation and roll-out.

A natural networker and presenter with a dynamic presence, and the confidence and enthusiasm to drive businesses forward, to recognise new opportunities and technologies, and to manage, develop and build relationships at all levels.

Proven track record of building task-specific teams to focus on various areas including account management, business development, brand strategy, identity design and marketing communications.

1. Corporate Branding
2. Graphic Design
3. Communications Strategy

• Is the ‘Helios’ destined for the scrap heap?

  • Identity Forum
  • July 28, 2010
  Authors: Dan Dimmock

  In a digital era — as BP attempts to shift assets, ‘cap’ expenses, restore reputation and rebuild trust — is it possible the global giant has invested enough in its brand and identity to be able to recover, without having to change face?

• Smart companies turn green to reach consumers

  • Emirates Business 24|7
  • April 29, 2010
  Authors: Dan Dimmock, Reena Amos Dyes

  Green is the only way forward now for businesses as more and more consumers these days prefer environment-friendly products, say consumer electronics firms and branding companies.

• In a post-recession era, the butler always does it

  • TrendWatching.com
  • April 5, 2010
  Authors: Dan Dimmock, Reena Amos Dyes

  Brand butling is more important than ever to keep customers.
  
  As the post-recession world still reels from its colossal impact, serving is the new selling and now is the time to go all out on it, says a consumer trend research company.

• Mall of the Future

  • Gulf Marketing Review
  • October 12, 2010
  Authors: Dan Dimmock, Precious de Leon

  Skiing, surfing... or some shopping — consumers are wanting it all.

• Gaining the Upper Brand

  • Hotelier Middle East
  • February 1, 2011
  Authors: Dan Dimmock, Olivier Auroy, Karen Osman

  Establishing a new hotel brand is a tricky business; it’s about much more than simply designing an appealing logo. Get it right and you may just have a successful new venture on your hands. Get it wrong and the consequences can be catastrophic.

• From brand.com to con.brand?

  • Identity Forum
  • June 25, 2011
  Authors: Dan Dimmock

  Should brand owners invest in ownership of their own ".brand" domain, or is this just one last ICANN effort to monetize a no-longer-so-important monopoly?

Websites:

• About.me
• "What's the beef?"

Groups and Associations:

The Marketing Society, The Royal Society of Arts (RSA), The Chartered Institute of Marketing (CIM), UWE Alumni, Business Network International (BNI), The British Film Institute (BFI), ASW, FinalDraft beta test team

• 
  B to D Group WPP
• 
  CMO Asia
• 
  Communication Designers Association (CDA)
• 
  FITCH and FITCH/RPA Alumni
• 
  Future Trends
• 
  Harvard Business Review
• 
  International Branding Association (IBA)
• 
  OmnicomGroup Alumni
• 
  Royal Society for the encouragement of Arts, Manufactures and Commerce
• 
  Semiotic Thinking Group
• 
  TED: Ideas Worth Spreading
• 
  The Brand Strategy Discussion Group
• 
  WPP Alumni
• 
  WPP: Global Network