
x-COO, Western Digital-Connex / Silicon Valley Executive
Greater Los Angeles Area

x-COO, Western Digital-Connex / Silicon Valley Executive
Greater Los Angeles Area
email: svexec at hotmail dot com
Note my 24 LinkedIn recommendations out of 122 connections: a very high integrity ratio relative to others.
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Team-player experienced in ramping up or turning around companies using innate ability to quickly size up a company’s position and execute pro-customer decisive action with positive cash-flow results. Experience in strategy, operations, corporate business development, marketing, channel development, alliances, sales, new product development, mergers, and acquisitions in startups and the Fortune 100. Began career at large companies as a software engineer and morphed into a business entrepreneur/CXO at startups with responsibility for 150 teammates with over $180M in liquidity to shareholders.
Improved every company listed below, evidenced by explosive sales increases up to 4000%, including a sales ramp from $2M to $80M in 8 months as COO of Western Digital’s Connex Unit using hedging strategy. Possess top engineering school degrees (Illinois, USC, & Penn State), a distinguished high tech network, prestigious institutional investor consulting clients, and an expansive Rolodex that includes leaders at Amazon, Cisco, IBM, Sun, StorageTek, Symantec/Veritas, Microsoft, Oracle, HDS, NetApp, LSI, Brocade, WSGR, TCA, LAVA, vc’s, UC-Berkeley, UCLA, and USC.
Skills:
Innovation
Customer Acquisition
Corporate Systems & Strategic Planning
Outsourcing & Cost Reduction
Product, Technical, & Corporate Marketing
Business Turnarounds/Margin Improvement
Software Product Innovation
Liquidity Event Planning
Executive Coaching
Change Management
(Privately Held; Financial Services industry)
January 2000 — Present (9 years 7 months)
Dan’s inside operations experience makes him a favored, very effective consultant to top money managers, institutions, hedge & mutual funds, startup firms, and vc's on the entire computer storage sector. Dan addresses issues of pricing, COGS, channel supply & end user demand, supply chain, manufacturing, valuation, acquisition analysis, strategy, market share, margins, and technology.
(Management Consulting industry)
June 1995 — Present (14 years 2 months)
Dan successfully advises and has begun various startups that usually accelerate growth without outside cash infusions using his innovative “CURRANTS” pull business model, taught at UCLA, emphasizing customers’ pre-payment of new product orders to provide positive cash flow.
(Public Company; MHP; Financial Services industry)
January 2000 — October 2008 (8 years 10 months)
Years of inside operations experience as CEO, COO, & VP makes Dan a favored consultant on the entire technology sector to hundreds of top money managers, institutions, hedge & mutual funds, startup firms, and vc's.
(Educational Institution; Research industry)
April 2005 — April 2007 (2 years 1 month)
Intended for working engineers, the course showed how to start a high-tech company based on a demand for a unique product or service. The focus is on starting this company with little-to-no funds while fully employed elsewhere. The course features presentations by a different guest founder each week who discuss their businesses. Topics include competitive market sizing, business profit model, product roadmap, experienced management team, advisors, strategic alliances, go-to-market channels, strategic planning, engineering, IT, finance, shareholder relations, patents, legal format, and funding options (cash flow, private equity). Highest ratings for teaching in Extension history, with students starting two $1M businesses from the forum.
& Speaker, UCLA Samueli School of Engineering & Applied Science, High School Smarts Program
Spoke to a group of High School Students in a summer program at UCLA that targets women and minorities interested in Engineering and Technology as a career. Highlighted my personal education and experience in large companies and many startups, with an emphasis on the personal traits that make a successful and happy entrepreneur, a talk well-received by students.
(Computer Hardware industry)
2001 — 2003 (2 years)
Startup with 30 employees, targeted supplying i-SCSI/FC storage switching blades to Cisco's Andiamo Storage Unit and other IP giants: Lucent, Nortel, Juniper, Sycamore, Foundry, and Extreme Networks. Secured Adaptec Founder/SCSI author Larry Boucher on board of advisors. Developed working prototype working with Cisco Systems Catalyst Managers.
(Public Company; WDC; Computer Hardware industry)
2000 — 2001 (1 year)
Number-two executive responsible for revenue growth and management of P & L for Connex and SANavigator subsidiaries. Started with a high burn-rate combined company in need of immediate traction and divestiture from parent Western Digital. Decision made to split company in two, pare back burn-rate, and deploy mostly VAR and distributor go-to-market channels while seeking VC funding or sale of companies. *** Resulted in premium CASH sale of both companies to major competitors for over $40M, while producing a competing bid from IBM over $110M. *** Connex developed NAS data storage systems and SANavigator Division develops SAN management software. Products were sold through system integrators, OEM's, VAR's, and via an online e-business unit.
(Information Technology and Services industry)
1998 — 2000 (2 years)
Tech incubator company to startup companies that I founded in 1995, such as financial portal Stockpicks.com. Led successful US Lab 1998 IPO as CEO with first-day market capitalization of over $130M. Charted business strategy, alliances & business development, network infrastructure, data storage, knowledge management intranet, e-business, ASP applications, SEC filings, PR, IR, and professional / client services.
(Internet industry)
1995 — 1998 (3 years)
Company started as a local ISP. Decision made to focus company mostly on higher margin SAN storage systems hosting services to entertainment and prepress clients. Built company to 4th largest Corporate Data Storage Center in Los Angeles. Services included network implementations, application & e-business strategy.
• Sales: Landed over 180 corporate accounts providing web hosting/data storage/web services, electronic commerce, and printing industry applications. Promoted from Director, to VP, then Exec. VP. Produced 8000% increase in gross revenues in 36 months from $0.5M to $34M. Developed sales organization consisting of 18 Professional Services, and Telemarketing, and Client Services staff.
• Business Development: Established alliances with Danka, Paramount, Oracle, Sun Microsystems, Cisco, Microsoft, Rockwell, Netopia, Broadcast.com, Yahoo, and Citrix Systems.
• Balance Sheet/P&L Improvement/Turnaround: Number-two executive responsible for revenue growth and management of P & L.
(Public Company; NOC; Defense & Space industry)
1987 — 1995 (8 years)
Deployed Malcom Baldridge business process re-engineering effort worldwide, resulting in environmental intranet system to increase productivity. Prepared environmental reports for air, water, and waste agencies based on streamlined system. Promoted from Software Structural Engineer to Senior Technical Specialist to Environmental Project Manager, with New Business Development contributions and awards over 8 years. Was last hired in Environmental Group of 25, but next to last to go, due to outstanding productivity, when Division was downsized.
• Cost Management: Introduced business process software re-engineering, which saved $18M/year in a $100M program.
• HR Management Training: Completed Northrop Management Development Program.
• Industry Leadership: As designated Industry representative, saved over $30M/year curbing detrimental environmental regulations costing $150M/year.
MS , TAM [completed all Ph.D. TAM program Math & Computer Science courses] , 1998 — 1998
MS - level NSPE Certificate , Environmental & Civil Engineering , 1997 — 1997
MS , ESM/Ceramic Materials Engineering , 1996 — 1996
MBA [program audit] , Marketing & Finance , 1995 — 1995
BS , Mechanical Engineering , 1994 — 1994
Innovation, SOFTWARE & INTERNET STARTUPS. DATA STORAGE, ALTERNATIVE ENERGY, ANGEL & VENTURE CAPITAL, PRIVATE EQUITY, HEDGE FUNDS.
Founder, Instructor, & Moderator, UCLA’s Tech Innovators’ Forum, which fosters low-risk, cash-flow positive high-tech startups, 2005-2007.
Contributor, Corporate Investing & Strategic Alliance Conferences (CISA) 2003-2006
STORAGE WORLD CONFERENCE COURSES IN LATEST SAN, NAS, iSCSI TOPICS.