Dan Coates

Current

President at Youth Pulse
President at Globalpark USA

Past

Co-Founder at SurveyU
VP, Sales & Marketing at Polimetrix (acquired by YouGov PLC FTSE:YOU)
VP at SPSS, Inc. (NASDAQ: SPSS)

Director of Sales & Marketing – North America at SPSS, Inc.
VP Consumer Intelligence at PlanetFeedback.com (acquired by Nielsen / VNU)
Vice President, Burke Interactive at Burke, Inc.
Vice President, IT&T Division at The Angus Reid Group (now IPSOS-Reid)

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Education

Simon Fraser University
The University of Western Ontario

Recommended

21 people have recommended Dan

Connections

500+ connections

Industry

Market Research

Websites

Dan Coates’s Summary

Dan's entrepreneurial endeavors are twofold:

1. Leading the growth and expansion of Youth Pulse, Inc.

2. Presiding over Globalpark's expansion into North America

Dan's previous roles include:

- Co-founder of SurveyU, Inc.
- Vice President of Sales & Marketing at Polimetrix
- Vice President of Surveys & Samples at publicly traded SPSS
- Co-founder of PlanetFeedback.com

Both Polimetrix and PlanetFeedback successfully transitioned from early stage ventures to high-value acquisitions.

A pioneer of interactive technologies within the marketing community, Dan spent the first decade of his career developing cutting edge practices on behalf of Burke Marketing, Millward Brown Interactive and the Angus Reid Group, enabling companies such as IBM, Intel, Microsoft, Sun Microsystems, Viacom and Turner Entertainment Networks to develop online marketing insight.

Dan Coates’s Specialties:

Startups, marketing, business development, ASP platform development, marketing research, product management, services management, sales management, partnership management, panel building, community building.

Dan Coates’s Experience

President

Youth Pulse

(Privately Held; Marketing and Advertising industry)

August 2009 — Present (4 months)

Youth Pulse Inc is the leading authority on tween, teen, college and young adult insights for marketing, brand and media professionals, providing news, commentary, events, research and strategy.

Our integrated platform comprises a web site (www.ypulse.com), a daily newsletter, annual conferences and a proprietary online research community (www.surveyu.com).

Youth Pulse offers insights, resources, & community to those who market to and work with youth—and who wish to reach them in an authentic manner.
President

Globalpark USA

(Privately Held; Information Technology and Services industry)

April 2007 — Present (2 years 8 months)

Globalpark is a web-based platform for panel management, survey research and human resource management. Globalpark makes Enterprise Feedback Management quick to deploy and easy to maintain at a price that is less than alternatives such as Confirmit and SPSS.

Worldwide, more than 1,000 businesses and market research institutes work successfully with Globalpark software. Customers of the company, founded in 1999, include Bayer, DaimlerChrysler, Deutsche Bank, General Mills, Lufthansa, Deutsche Telecom, the GfK Group, PricewaterhouseCoopers and TNS Infratest.

As President of Globalpark USA, I am responsible for building the Globalpark opportunity and team within the North American market.
Co-Founder

SurveyU

(Market Research industry)

February 2007 — July 2009 (2 years 6 months)

Merged in July 2009 with YPulse, SurveyU is an online community and data collection platform, targeting North American students.

There are over 40 million students within North America, spending more than $200 Billion annually and influencing the consumption of millions more. Buzz spreads rapidly within the 13-24 year old age group, leading marketers to seek to understand this category at a higher level of resolution than the rest of the population.

While demand for research on the youth segment is increasing, research undertaken among the general population chronically under-represents young adults, creating demand for young participants within mainstream research studies.

We have developed a definitive sampling frame that enables us to draw and recruit highly accurate samples of high school and college students. This increased accuracy is critical to marketers who make major decisions based on the attitudes and behaviors of this important and influential segment.
VP, Sales & Marketing

Polimetrix (acquired by YouGov PLC FTSE:YOU)

(Privately Held; 11-50 employees; Internet industry)

October 2005 — February 2007 (1 year 5 months)

Responsible for the commercialization of a powerful new approach to online sample. Polimetrix has developed a proprietary technique called sample matching that will bring new levels of accuracy and representativeness to online research.
VP

SPSS, Inc. (NASDAQ: SPSS)

(Public Company; 1001-5000 employees; SPSS; Computer Software industry)

April 2002 — December 2004 (2 years 9 months)

- Developed and led a business unit focused on ASP (application services provider), MSP (managed services provider) and Online Service Bureau offerings
- Managed staff of 35 comprising account management, online research services, technical development and infrastructure hosting services across Europe and North America
Director of Sales & Marketing – North America

SPSS, Inc.

(Public Company; 1001-5000 employees; SPSS; Computer Software industry)

April 2001 — July 2002 (1 year 4 months)

- Sales management of $25MM target with profit and loss responsibility for building new revenue while maintaining recurring revenue
- Responsibilities included developing sales strategy, forecasting and creating sustainable long term revenue growth through product innovation and strategic partnerships
- Led a team of 15 sales representatives across 3 regions.
VP Consumer Intelligence

PlanetFeedback.com (acquired by Nielsen / VNU)

(Privately Held; 51-200 employees; Internet industry)

January 1999 — December 2000 (2 years )

- As co-founder, developed the business plan and secured $31MM in venture funding
- Architected the business strategy, including the consumer product offering as well as the associated B2B positioning and revenue producing products and services
- Directed the technical and creative development of products, and established initial operations for technology & customer services
- Secured patents on the underlying IP (awarded US Patent # 20060253316)
Vice President, Burke Interactive

Burke, Inc.

(Privately Held; 201-500 employees; Market Research industry)

July 1996 — January 1999 (2 years 7 months)

- Founded Burke Interactive. Served as Managing VP, leading teams that developed online business at P&G, Kimberly Clark, Sun Microsystems, Turner Networks, Viacom, and more.
Vice President, IT&T Division

The Angus Reid Group (now IPSOS-Reid)

(Privately Held; 201-500 employees; Market Research industry)

September 1991 — June 1996 (4 years 10 months)

- Founded a client services practice focused on providing strategic marketing research services to the high tech sector
- Served as Managing VP, responsible for divisional management, custom research sales & marketing, qualitative & quantitative project management and syndicated product development