marc mcneill

marc mcneill

Principal Consultant

London, United Kingdom

Current
Education
  • Loughborough University
Connections
206 connections
Industry
Information Technology and Services
Websites

marc mcneill’s Summary

Currently responsible for developing ThoughtWorks consultancy offerings and working with clients to define and develop digital strategies.

Previously Practice Lead for ThoughtWorks in Hong Kong; setting up the local office, developing and managing client relationships and producing and executing a local marketing strategy to build the brand in the region.

Over ten year’s experience of user centered design and customer experience consultancy

Background in customer research, including ethnography, focus groups, analysis and synthesis of qualitative and quantitative results, and consumer segmentation

Expert in strategic, programme and project definition and inception, focusing upon rapidly delivering business value

Exposure to financial, retail, government and entertainment sectors with particular interest in multi-channel retail banking

Strong analysis skills including requirements gathering, facilitation, stakeholder analysis, visual modeling (lo-fi prototyping), business process and operational analysis

Agile business coaching

Subject matter expert and leader within ThoughtWorks

marc mcneill’s Specialties:

Project/ programme strategy: Definition and planning, business case development

Leadership: Developing and inspiring teams

Web strategy: Web 2.0, Social Media, SEO

Customer Experience Design: information architecture, usability, accessibility

Customer research: Ethnography, focus groups, consumer segmentation

Facilitation: Building consensus with visualisation techniques

Agile software development: Project management, Analysis coaching


Additional Information

marc mcneill’s Websites:


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