Dan Cohen

Current

• Global SEO Engineering Lead at MSN

Past

• SEO Lead at MSN UK
• Windows Mobile Product Manager at Microsoft Ltd.
• Consumer Marketing Manager at Microsoft Ltd.

• Online Manager at Microsoft Ltd.
• Producer at MSN UK
• Business Development Manager at 3rdMill Pty.
• Senior Producer at AOL UK
• Internal Producer at CompuServe

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Connections

151 connections

Industry

Internet

Websites

• My Company

Dan Cohen’s Summary

Dan Cohen’s Specialties:

Search engine optimisation, online customer acquisition, proposition based marketing, online marketing and management, product development and management.

Dan Cohen’s Experience

• Global SEO Engineering Lead

  MSN

  (Public Company; MSFT; Online Media industry)

  July 2008 — Present (1 year 1 month)

  Managing the search marketing mix for 44 Microsoft markets globally. Reporting to Redmond-based product group responsible for SEO, SEM and Windows Live Search integration.

• SEO Lead

  MSN UK

  (Public Company; 10,001 or more employees; MSFT; Online Media industry)

  June 2007 — July 2008 (1 year 2 months)

  Heading up MSN UK's Search Engine Optimization programme, also managing paid-search marketing and innovative development projects.

• Windows Mobile Product Manager

  Microsoft Ltd.

  (Public Company; 10,001 or more employees; Telecommunications industry)

  May 2006 — June 2007 (1 year 2 months)

  UK Product Manager for the Windows Mobile range. Involved in Developer and ISV marketing and product roadmap.

• Consumer Marketing Manager

  Microsoft Ltd.

  (Public Company; 1001-5000 employees; Wireless industry)

  October 2005 — April 2006 (7 months)

  Directing UK consumer segment marketing for Windows Mobile. Directed proposition development, product positioning to consumer audience and comms planning.

• Online Manager

  Microsoft Ltd.

  (Public Company; 10,001 or more employees; Internet industry)

  September 2004 — October 2005 (1 year 2 months)

  Managing the Microsoft UK website from technical, editorial and marcomms perspective. Included gatekeeper function, procurement and agency management, product and application rollout and maintenence and new online business case generation.

• Producer

  MSN UK

  (Public Company; 51-200 employees; Internet industry)

  March 2003 — September 2004 (1 year 7 months)

  Technical producer for MSN Shopping, MSN Money and latterly MSN Cars channels.

• Business Development Manager

  3rdMill Pty.

  (Privately Held; 11-50 employees; Information Technology and Services industry)

  March 2001 — April 2002 (1 year 2 months)

  Responsible for marketing, development and sales of 3rdGen Content Management system, new website deployments and project management of 3rdGen-powered implementations.

• Senior Producer

  AOL UK

  (Public Company; 5001-10,000 employees; Internet industry)

  July 1999 — September 2000 (1 year 3 months)

  Managed Computing, Internet and Games content channels to provide best of breed content and hit web and revenue KPIs.

• Internal Producer

  CompuServe

  (Public Company; 1001-5000 employees; Internet industry)

  June 1998 — June 1999 (1 year 1 month)

  Managed CompuServe Support websites and intranets.

Additional Information

Dan Cohen’s Websites:

• My Company

Dan Cohen’s Groups:

I am a United Nations Online Volunteer (http://www.onlinevolunteering.org/) and assist NGO and non-profit organisations with their online projects.

•    LinkedSEO
•    SEMPO Institute
•    Search Engine Marketing Professional Organization
•    ex-AOL
•    Search Marketing Salon
•    Digital Marketing
•    SEO Hardcore
•    Original Microsoft Alumni (& Employees)
•    Microsoft - Current and Former Employees
•    Association of Online Publishers
•    London Search Marketers
•    UK SEO

Dan Cohen’s Honors:

Winner of the Microsoft Gold Star award for Financial Year 2008, which is designed to recognise and reward employees who change the game in their field. I was awarded this for my work building a successful SEO project for MSN UK.

Dan Cohen’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch