
Director of International Communications at Meishar Immediate Community (MIC) Ltd.
Israel

Director of International Communications at Meishar Immediate Community (MIC) Ltd.
Israel
(Consumer Electronics industry)
January 2009 — Present (7 months)
WWW.WER-MIC.COM
Meishar Immediate Community is an innovation driven, new breed, security and energy saving vendor that offers advanced solutions for the next generation of home and family management.
MIC is a sister company of Essence Security International, a leading manufacturer of home and family management security systems for over 15 years.
As one of the largest vendors in Europe with millions of systems and security peripherals installed and used by hundreds of thousands of households and SMB’s.
MIC solutions are based on proven & winning technology with strong focus on wireless, outstanding ease of use and maximum flexibility to address the most demanding user needs.
Our next generation of home and family management systems enable consumers to enjoy better & safer lives and energy savings with mobile access to real time snap shots, door and window sensors and control mechanisms.
(Public Company; 1001-5000 employees; SNDK; Semiconductors industry)
November 2006 — September 2008 (1 year 11 months)
Was the main public relations point-of-contact in Israel for the SanDisk corporation. Responsible for global public relations activity for the Mobile Network Operator (MNO) and Mobile Handset Vendor (MHV) divisions of SanDisk. Managed the international speakers bureau, awards submissions and other general PR activities for the corporation.
(Public Company; 501-1000 employees; FLSH; Semiconductors industry)
September 1999 — November 2006 (7 years 3 months)
Managed public/media relations, produced press releases, wrote articles, developed media kits, coordinated product launches, developed web site content, administered contact database, coordinated television appearances, press conferences and tours. (Acquired by SanDisk in November, 2006)
(Public Company; 51-200 employees; IL 00 108 30540; Telecommunications industry)
November 1998 — September 1999 (11 months)
Managed media, investor & public relations, coordinated events, created marketing materials, developed contact database and composed web site content, wrote and published annual report.
(Privately Held; 11-50 employees; Computer Hardware industry)
January 1998 — June 1998 (6 months)
Developed new business in Europe & America, composed web site content and documentation.
(Privately Held; 11-50 employees; Wine and Spirits industry)
August 1996 — January 1998 (1 year 6 months)
Managed all marketing efforts including promotions, publicity, events, advertising, packaging, point-of-sale items, marketing materials, press releases, distributor communications, public speaking and media relations. Executed national expansion of Barefoot brand with comprehensive promotion and publicity campaigns.
Electronic Telecommunications 1990 — 1990
BA , Communications , 1985 — 1989
1982 — 1985