Danay Escanaverino

Current

VP International Business Development at 7Reach Media, LLC

Past

VP Business Development at Filiado
Director of Marketing at MediaWhiz Holdings, Inc.
Director of Marketing at MediaWhiz Holdings, Inc. - Filinet.com

Dir. of Interactive at eLeisureLink.com
IT & Marketing Specialist at Zebra Computers, Inc., Integrated Information Solutions
Senior Web Development Training Consultant at IMSInc. Software Training and Consulting

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Education

Florida International University

Recommended

20 people have recommended Danay

Connections

500+ connections

Industry

Marketing and Advertising

Websites

My Website

Danay Escanaverino’s Summary

I am a strategic, hands-on marketing exec who analyzes and plans the resources and ideas I will need to meet goals and exceed expectations.

My focus is on performance marketing to Hispanics in the US, Central & South America, the Caribbean and Iberia. I love the performance marketing industry and the rush I get from well executed campaigns and happy clients.

The web is constantly evolving, and I love the thrill of making new approaches and ideas pay off. As soon as a new type of promotion method is touted as the "next big thing" it becomes over-used and something new creeps up behind it to steal its thunder. I pride myself on the ability to master the current "big thing" and the new creepers before they become "yesterday's news".

Danay Escanaverino’s Specialties:

Affiliate marketing, leveraging web 2.0, monetizing web presence, SEM, SEO, contextual. Online marketing strategies for reaching Hispanics in the US, Central & South America, Caribbean and Spain.

Danay Escanaverino’s Experience

VP International Business Development

7Reach Media, LLC

(Marketing and Advertising industry)

April 2009 — Present (4 months)

7Reach.com is a global affiliate network featuring top international as well as USA campaigns. We work with advertisers and publishers in over 80 countries.
VP Business Development

Filiado

(Marketing and Advertising industry)

July 2007 — January 2009 (1 year 7 months)

Filiado, is an online performance marketing company delivering measurable results to advertisers who wish to reach Hispanic and Latino consumers in the US, Brazil, Latin America and Europe. We deliver traffic, clicks, leads, and sales through our internal traffic and network of publishers.

Filiado publishers are assured the most comprehensive list of campaigns to monetize their global traffic along with superior support in English, Spanish and Portuguese.
Director of Marketing

MediaWhiz Holdings, Inc.

(Privately Held; 51-200 employees; Marketing and Advertising industry)

January 2007 — June 2007 (6 months)

Responsible for establishing MediaWhiz's market position and branding along with its family of companies including adNet, Coregistrations.com, Filinet.com, Monetizeit, Text-Link-Ads, ReviewMe and WhiteDelivery.

About MediaWhiz:

MediaWhiz is a leading online marketing company delivering a fully integrated solution for brand advertisers, direct marketers and publishers by leveraging its suite of marketing services to achieve measurable results. Services include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing.

MediaWhiz delivers more than three (3) million monthly leads to over 3,000 advertisers through its database of 100+ million consumer email addresses and relationships with over 10,000 publishers.

adNet | Coregistrations.com | Filinet.com | MediaWhiz Search | Monetizeit | Text-Link-Ads | WhiteDelivery
Director of Marketing

MediaWhiz Holdings, Inc. - Filinet.com

(Privately Held; 11-50 employees; Marketing and Advertising industry)

January 2005 — January 2007 (2 years 1 month)

Build out and manage marketing team for Interactive Advertising Agency offering the following services:
PPC/SEM, SEO, Contextual, Affiliate Marketing, Email Marketing & List Management and Meida buying.
Dir. of Interactive

eLeisureLink.com

(Privately Held; 11-50 employees; Marketing and Advertising industry)

January 2002 — January 2005 (3 years 1 month)

Led redesign of website and internet marketing campaigns including e-commerce comparison booking engine, affiliate programs, SEO and SEM campaigns which were developed as a result of researching the main competitors, current clients and industry trends. Grew pagerank in search engines via linkshare campaigns and organic site optimization. Created site stickiness projects which assisted in the conversion of current traffic into better qualified sales, therefore increasing all marketing ROI and decreasing Cost of Acquitision.
IT & Marketing Specialist

Zebra Computers, Inc., Integrated Information Solutions

(Privately Held; 1-10 employees; Marketing and Advertising industry)

January 1999 — December 2001 (3 years)

Develop and implement internet marketing plans for web design and application design client base. Responsible for conceptual development, metrics-based marketing plans, including email marketing, SEO and SEM.
Senior Web Development Training Consultant

IMSInc. Software Training and Consulting

(Privately Held; 1-10 employees; Information Services industry)

January 1998 — December 1998 (1 year)

Created training programs, materials and all technical documents for large client base including CompUSA, TrainingCore, Republic Industries and many others. Created and updated first CompUSA, North Miami training internet site on the web. Delivered high-end training to client base.

Danay Escanaverino’s Education

Florida International University

Communications 1995 — 1997

Additional Information

Danay Escanaverino’s Websites:

My Website

Danay Escanaverino’s Interests:

Internet marketing, layout, design and copywriting, I also love writing and performing music, community service, reading non-fiction and spenging time with my beautiful family. Always on a quest to learn and create.

Danay Escanaverino’s Groups:

American Business Women’s Association
Direct Marketing Association
Email Service Provider Coalition
Internet Professional Publishers Association
NPI Florida – Board Member
International Association of Webmasters
Latin Chamber of Commerce of Broward County
South Florida Internet Marketing Association
MADD