
Presenter at American Marketing Association
Green Bay, Wisconsin Area

Presenter at American Marketing Association
Green Bay, Wisconsin Area
3 more...
Dana VanDen Heuvel is an award-winning marketing blogger, author of the American Marketing Association’s Marketech ’08 Guide to Marketing Technology and Guide to Social Network Marketing and the creator of the AMA’s TechnoMarketing training series.Dana is a widely recognized expert on thought leadership marketing, social media, blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks at over 50 events each year on these and other marketing topics at industry and private client events.
Dana founded BlogSavant, one of the nation’s first weblog and social media marketing consultancies, which he is still active in. He currently runs The MarketingSavant™ Group, a thought leadership and social media marketing consulting and training firm that helps marketers leverage emerging marketing trends and technology to reach and keep customers.
http://www.danavan.net
http://www.marketingsavant.com
(Marketing and Advertising industry)
April 2009 — Present (8 months)
(Educational Institution; Higher Education industry)
December 2008 — Present (1 year )
I teach a new course at St. Norbert called "Thought Leadership: Marketing Ideas Through Integrated Media"
(Privately Held; Marketing and Advertising industry)
June 2004 — Present (5 years 6 months)
Founded a weblog and Internet marketing consultancy focused on equiping emerging brands and thought leaders with Internet marketing and weblog strategy, process, and services to ensure success in their vertical market space.
* Advised CEOs, marketing consultants, entrepreneurs, and political candidates on weblog strategy, technology, tactics and internet community marketing protocol.
* Served as a weblog correspondent writing a weblog for a marketing outsourcing firm. Conducted research and contributed weblog posts on the subject of outsourcing sales and marketing services.
* Sought after speaker on weblog & Internet marketing strategy presentations and part of the American Marketing Association's HotTopic blogging events.
(Non-Profit; Marketing and Advertising industry)
September 2003 — Present (6 years 3 months)
Presenting over one dozen digital and social media marketing events per year for the AMA.
social media, internet marketing, RSS, sales technology, knowledge sharing in social networks, thought leadership marketing, writing, ethnography
* Social Media Breakfast
* Green Bay Chamber of Commerce
* eMarketing Association (eMA)
* Professional Bloggers Association, Board Member
* American Marketing Association, Milwaukee Chapter
* Young Professionals Network (Current), Green Bay, WI
* Business Advisory Board Member, Students in Free Enterprise (SIFE), St. Norbert College, De Pere, Wis.
* Marketing Committee Member, Green Bay Chamber of Commerce
Technology Executives Club, Chicago, IL
* Decision Sciences Institute, OMMA Confernece, Connected on Twitter, MIMA
** 50 People You Should Know, Green Bay Chamber of Commerce
Publications:
** VanDen Heuvel, Dana (2004/5), "Weblogs in Practice: How Smart Marketers are Using Weblogs," American Marketing Association Hot Topic: Weblogs and Internet Marketing
** Devasagayam, Dr. Raj; Dana VanDen Heuvel (2004), "Building On-Line Brand Communities: Strategies and Implications," Decision Sciences Institute 2004 Annual Meeting
** VanDen Heuvel, Dana (2003), "Cross-Eyed and Painless: Publishing to Any Media at Any Time," Seybold San Francisco
VanDen Heuvel, Dana (2003), "Innovations in Cross-Media Publishing," Seybold San Francisco
** VanDen Heuvel, Dana; Dr. Raj Devasagayam, (2003), "Migrating Toward a Web-Centered Marketing Strategy: Experience From the Capital Goods Marketplace," MBAA Conference Proceedings, Chicago, IL
http://www.danavan.net/publications/