Danaus Chang

Current

• Director at AnswerLab

Past

• Regional Marketing Manager, Research & Analysis at Lennar, Lennar.com (Top Home Builder/Developer)
• Strategic Marketing / Research Analyst at Pulte Homes
• Associate Consultant at Deloitte

• Business Consulting Summer Analyst at Arthur Andersen
• Corporate Accounting Summer Analyst at American Express
• Brokerage Associate at Scottrade.com

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Education

• The University of Texas at Austin
• The University of Texas at Austin - The Red McCombs School of Business

Recommended

8 people have recommended Danaus

Connections

464 connections

Industry

Market Research

Danaus Chang’s Summary

My career experience includes working as an internal consultant for the two largest real estate/home builders in the country, as well as an external consultant for a Big Four firm and (currently) a research consulting company serving Fortune 100 clients and start-ups.

So I have a thing for consumer research (i.e. studying you to figure out why your actions contradict your words) and my teammates know that I'm sucker for a juicy business case. I'm not shy around an income statement and I can wear-out a "Cntrl" button. I believe that good strategic planning requires the perfect balance of qualitative and quantitative insight, this is where I come in.

I'm not looking to change the world... just shake it up some. I like matching up people with opportunities and opportunities with people. I'm here to help - so let's talk.

Danaus Chang’s Specialties:

Market Research: online survey design/administration, on-site observation & interviews, focus groups, one-on-one usability testing, web intercept studies, customer satisfaction surveys, customer experience evaluations, click stream analytics, ;
Business Analysis: swot, competitive analysis, asset valuation, financial forecasting;
Tactical & Strategic Marketing: branding, incentive, web/email marketing.

Danaus Chang’s Experience

• Director

  AnswerLab

  (Privately Held; Market Research industry)

  December 2007 — Present (2 years )

  AnswerLab (AnswerLab.com) helps companies measure and improve their online presence by providing a unique combination of strategic and tactical insights. We develop customized research studies that uncover key findings about our clients' web presence through several methods including online user experience evaluations, in-person usability sessions, surveys and traffic analysis. Clients include industry leaders such as Yahoo!, eBay, Intuit, Honda, Autodesk, Nissan, Genentech and LinkedIn.

• Regional Marketing Manager, Research & Analysis

  Lennar, Lennar.com (Top Home Builder/Developer)

  (Public Company; 10,001 or more employees; LEN; Real Estate industry)

  August 2005 — December 2007 (2 years 5 months)

  I managed the Northern California and Northern Nevada's regional market research and strategic marketing efforts (Bay Area-San Francisco/San Jose, Sacramento, Central Valley/Fresno, Reno-Tahoe). With focuses on product research, consumer usability, web analytics, and targeted marketing strategies.

• Strategic Marketing / Research Analyst

  Pulte Homes

  (Public Company; 10,001 or more employees; Real Estate industry)

  February 2004 — August 2005 (1 year 7 months)

  As the division's internal research/strategy consultant, I led strategic efforts and focused on a range of initiatives including tactical land acquisition, consumer segmentation, and operational strategic planning.

• Associate Consultant

  Deloitte

  (Privately Held; 10,001 or more employees; Management Consulting industry)

  2002 — 2004 (2 years )

  My unique position allowed me to focus on business development along with the traditional consulting activities (i.e. financial analysis, asset valuation, business/process strategy, etc.). I also happened to be one of a handful national associates focused on IP/royalty recovery as part of their FAS group.

• Business Consulting Summer Analyst

  Arthur Andersen

  (Privately Held; 10,001 or more employees; Management Consulting industry)

  2001 — 2001 (less than a year)

  Yes, I worked in Houston, No I didn't work with Enron. I was part the Strategy, Finance & Economics team. With a focus on intellectual property valuation and business turn-around strategy, I utilized swot analysis frame works to provide value based recommendations.

• Corporate Accounting Summer Analyst

  American Express

  (Public Company; 10,001 or more employees; Financial Services industry)

  2000 — 2000 (less than a year)

  As I spent countless hours improving my financial analysis skills, I became skilled in the "art" of excel based data modeling. I also made a ton of friends that I still keep in touch with.

• Brokerage Associate

  Scottrade.com

  (Privately Held; Financial Services industry)

  1999 — 2000 (1 year )

  1999 was a great time to learn about margin and options trading. Too bad our clients didn't learn to focus on the power of puts in the coming years.

Danaus Chang’s Education

• The University of Texas at Austin

  BBA , Business (w/concentrations: Zoology, Educational Psychology)

  Activities and Societies:

  Undergraduate Business Council, Jester Athletics Resident Assistant, Camp Texas, Orientation Advisor, Phi Kappa Psi, Asian American Studies Steering Committee, leadershape,

• The University of Texas at Austin - The Red McCombs School of Business

  BBA , Finance