
CMO and Co-founder of Newsforce, Inc.
Greater San Diego Area

CMO and Co-founder of Newsforce, Inc.
Greater San Diego Area
3 more...
Newsforce is a privately-held startup that helps news publishers in two ways: 1. new incremental revenue; and 2. more appropriate means of engaging news readers in a commercial conversation. We white-label the platform so news publishers have something unique to sell that's midpriced and can be bundled with other promotional products. It's turnkey and works within almost any existing adserving platform, so no IT work is required.
About Me:
Dana Todd is considered one of the pioneers of the search marketing industry, but her expertise includes all forms of online marketing and interactive visibility.
Prior to Newsforce, Dana Todd led interactive agency SiteLab for 12 years, developing a deep expertise in search engine marketing and highly effective online media. Her passion for helping clients understand and dominate the search space while still upholding core branding principles evolved SiteLab’s best practices in information architecture and online marketing.
In 2004, Ms. Todd helped to establish SEMPO, the largest independent trade organization serving the global search marketing community in 40 countries. She currently serves on the Board of SEMPO. Separately, she serves as an adviser to industry organizations ad:tech and the Yellow Pages Association Local Search Panel.
Press (Wall Street Journal, Business Week, The Street.com), industry analysts and technology leaders frequently tap Ms. Todd for her knowledge of the search engine marketplace, particularly search engine advertising programs. Ms. Todd regularly appears as a top-ranked speaker at national conferences such as Search Engine Strategies, Ad:Tech, Kelsey Group and DMA.
Ms. Todd was a newspaper journalist and editor before switching to advertising in 1991. She became physically addicted to the Internet in 1995. Her hair color is not even close to natural.
Learning my new specialty, online news - its syndication and monetization capabilities, and the value of trusted news content. Over a decade as Search Engine Marketing industry expert, and specialist in full spectrum of online advertising and marketing methods. User experience and information architecture are also a passion. Expert speaker and consultant in search marketing, online PR, social media and search engine optimization.
search marketing, films, alternative music, SCUBA diving in the tropics, exploring art galleries, roller derby, antiques
SEMPO, WITI, San Diego Chamber of Commerce, MIT Enterprise Forum, Jenna Druck Foundation