Dana Todd

Current

Chief Marketing Officer at Newsforce
Chairman of the Board at SEMPO

Past

Board of Directors at Jenna Druck Foundation
Co-founder and Principal at SiteLab International Inc.
President at SEMPO

3 more...

Education

The University of Georgia

Recommended

29 people have recommended Dana

Connections

500+ connections

Industry

Internet

Websites

Dana Todd’s Summary

Newsforce is a privately-held startup that helps news publishers in two ways: 1. new incremental revenue; and 2. more appropriate means of engaging news readers in a commercial conversation. We white-label the platform so news publishers have something unique to sell that's midpriced and can be bundled with other promotional products. It's turnkey and works within almost any existing adserving platform, so no IT work is required.

About Me:
Dana Todd is considered one of the pioneers of the search marketing industry, but her expertise includes all forms of online marketing and interactive visibility.

Prior to Newsforce, Dana Todd led interactive agency SiteLab for 12 years, developing a deep expertise in search engine marketing and highly effective online media. Her passion for helping clients understand and dominate the search space while still upholding core branding principles evolved SiteLab’s best practices in information architecture and online marketing.

In 2004, Ms. Todd helped to establish SEMPO, the largest independent trade organization serving the global search marketing community in 40 countries. She currently serves on the Board of SEMPO. Separately, she serves as an adviser to industry organizations ad:tech and the Yellow Pages Association Local Search Panel.

Press (Wall Street Journal, Business Week, The Street.com), industry analysts and technology leaders frequently tap Ms. Todd for her knowledge of the search engine marketplace, particularly search engine advertising programs. Ms. Todd regularly appears as a top-ranked speaker at national conferences such as Search Engine Strategies, Ad:Tech, Kelsey Group and DMA.

Ms. Todd was a newspaper journalist and editor before switching to advertising in 1991. She became physically addicted to the Internet in 1995. Her hair color is not even close to natural.

Dana Todd’s Specialties:

Learning my new specialty, online news - its syndication and monetization capabilities, and the value of trusted news content. Over a decade as Search Engine Marketing industry expert, and specialist in full spectrum of online advertising and marketing methods. User experience and information architecture are also a passion. Expert speaker and consultant in search marketing, online PR, social media and search engine optimization.

Additional Information

Dana Todd’s Websites:

Dana Todd’s Interests:

search marketing, films, alternative music, SCUBA diving in the tropics, exploring art galleries, roller derby, antiques

Dana Todd’s Groups:

SEMPO, WITI, San Diego Chamber of Commerce, MIT Enterprise Forum, Jenna Druck Foundation

Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
Online Marketing Experts
SEMPO Institute
ThoseinMedia
Online Marketing Group (OMG)
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Click Quality Council
Advertising Professionals
Southern California Venture Capital Community
San Diego Marketing Professionals
San Diego Software Industry Professionals
San Diego Ad Club
San Diego B2B
PRwise
San Diego Software Industry
San Diego Communicators
WebMama.com - Clients, Friends and Team
Executives Serving on Non-profit Boards
Coastal Clicks
MARKETPLACE of Products, Services & Tools for Marketing, PR & Sales Innovators
Semantic Computing / Web 3.0
Work Her Way