Dana Todd

Current

Chief Marketing Officer at Newsforce
Chairman of the Board at SEMPO

Past

Co-founder and Principal at SiteLab International Inc.
President at SEMPO
Senior Account Executive / VP Sales at Bien Logic

2 more...

Education

The University of Georgia

Recommended

29 people have recommended Dana

Connections

500+ connections

Industry

Internet

Websites

Dana Todd’s Summary

LinkedIn profile: http://www.linkedin.com/in/danatodd

Dana Todd is considered one of the pioneers of the search marketing industry, but her expertise includes all forms of online marketing and interactive visibility. With 13 years of experience in exploring marketing methods in the Internet space, she can happily count herself amongst the "old-timers" who survived and thrived in the Internet new economy.

Recently, Ms. Todd helped launch startup Newsforce, which aims to expand the communication and monetization capabilities of the News industry. Its first products help corporate communications professionals and marketers increase news visibility using direct-to-consumer PR platforms.

Prior, Dana Todd led SiteLab for 10 years, developing a deep expertise in search engine marketing and highly effective online media. Her passion for helping clients understand and dominate the search space while still upholding core branding principles evolved SiteLab’s best practices in information architecture and online marketing.

In 2004, Ms. Todd helped to establish SEMPO, the Search Engine Marketing Professional Organization, now the largest independent trade organization serving the global search marketing community. She currently serves as Chairperson of the Board.

Press (Wall Street Journal, Business Week, The Street.com), industry analysts and technology leaders frequently tap Ms. Todd for her knowledge of the search engine marketplace, particularly search engine advertising programs. Ms. Todd regularly appears as a top-ranked speaker at national conferences such as Search Engine Strategies, Ad:Tech, Kelsey Group and DMA.

Ms. Todd started as a newspaper journalist and editor before switching to advertising in 1991. She became physically addicted to the Internet in 1995. Her hair color is not even close to natural.

Dana Todd’s Specialties:

Search Engine Marketing industry expert, and specialist in full spectrum of online advertising and marketing methods. User experience and information architecture are also a passion. Expert speaker and consultant in search marketing, online PR, social media and search engine optimization.

Additional Information

Dana Todd’s Websites:

Dana Todd’s Interests:

search marketing, films, alternative music, SCUBA diving in the tropics, exploring art galleries, roller derby, antiques

Dana Todd’s Groups:

SEMPO, WITI, San Diego Chamber of Commerce, MIT Enterprise Forum, Jenna Druck Foundation

Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
Online Marketing Experts
SEMPO Institute
Online Marketing Group (OMG)
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Click Quality Council
Southern California Venture Capital Community
San Diego Marketing Professionals
San Diego C-Level Executives
San Diego Software Industry Professionals
San Diego Ad Club
San Diego B2B
PRwise
San Diego Software Industry
San Diego Communicators
WebMama.com - Clients, Friends and Team
Executives Serving on Non-profit Boards