Dana Theus

Current

• Principal at B2B Marketing Excellence
• Owner at Magus Consulting

Past

• Adjunct Marketing Professor at George Mason University
• VP Marketing at Bantu
• Director, Product Management at CareerBuilder, Inc.

3 more...

Education

• University of Southern California
• University of California, Los Angeles

Recommended

10 people have recommended Dana

Connections

400 connections

Industry

Marketing and Advertising

Dana Theus’s Summary

As Principal of Magus Consulting L.L.C., Ms. Theus helps companies and non profits solidify their strategic vision, mission and brand; refine their market positioning and communications plans; and launch product and sales initiatives. Specializing in new and technology-dependent business initiatives, Ms. Theus supports for profit and non profit client executive teams in the following areas:

-vision/mission and strategic planning;
-branding/messaging/positioning;
-product planning and business case development;
-sales/distribution strategies;
-promotional launch communications;
-web site strategy/design.

As co-founder and Principal at B2B Marketing Excellence, Ms. Theus is helping bring modern branding concepts which incorporate social media to businesses in the commercial market.

Dana Theus’s Specialties:

Strategic Marketing, Branding, Messaging
Social Media/Social Networking
Visioning, Strategic Planning, Executive Facilitation
Product Development, Planning & Business Case

Additional Information

Dana Theus’s Interests:

Social Media Branding, Strategic Marketing, Business Strategy, Technology, Web 2.0/Social Networking, B2B Marketing, Blogging

Dana Theus’s Groups:

American Marketing Association, ASAE & The Center for Association Leadership

•    ExecutiveBiz
•    Pragmatic Marketing Alumni
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Social Media Today
•    Social Media Marketing
•    Marketing 2.0 Community
•    ASAE & The Center for Association Leadership
•    The Customer Collective
•    BtoB Marketing
•    B2B Marketing Excellence
•    Tele-TV and BVS Alumni
•    Professional Keynote Speakers - by Jorge Olson
•    The Ecological Society of America (ESA)
•    Social Media Marketing Mavens
•    Capital Technology Management Hub

Dana Theus’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch