Dana Theus

Current

Principal at B2B Marketing Excellence
Owner at Magus Consulting

Past

VP Marketing at Bantu
Director, Product Management at CareerBuilder, Inc.
Director, Product Development and Integration at Verizon

2 more...

Education

University of Southern California
University of California, Los Angeles

Recommended

10 people have recommended Dana

Connections

228 connections

Industry

Marketing and Advertising

Websites

Dana Theus’s Summary

As co-founder and Principal at B2B Marketing Excellence, Ms. Theus is helping bring targeted professional education to B2B and B2G marketers through lively training courses, insightful blog commentary and a social network designed to "support us all on the job." For more information, please visit www.B2BMarketingExcellence.com.

As Principal of Magus Consulting L.L.C., Ms. Theus helps companies and non profits solidify their strategic vision, mission and brand; refine their market positioning and communications plans; and launch product and sales initiatives. Tactically, Ms. Theus supports for profit and non profit client executive teams in the following areas:

-vision/mission and strategic planning;
-branding/messaging/positioning;
-product planning and business case development;
-sales/distribution strategies;
-promotional launch communications;
-web site strategy/design.

As an Adjunct Professor of Marketing Management at George Mason University's Graduate School of Management, Technology Management program, Ms. Theus helps IT professionals and executives gain new skills in understanding the customer and selling dynamics of their businesses.

Dana Theus’s Specialties:

B2B Marketing
Web 2.0/Social Networking
Strategic Marketing, Branding, Messaging
Strategic Planning, Executive Facilitation
Product Development, Planning & Business Case

Additional Information

Dana Theus’s Websites:

Dana Theus’s Interests:

Strategic Marketing, Business Strategy, Technology, Web 2.0/Social Networking, B2B Marketing, B2G Marketing, Professional Development & Training, Blogging