Dana Theus

Current

• Principal at B2B Marketing Excellence
• Owner at Magus Consulting

Past

• Adjunct Marketing Professor at George Mason University
• VP Marketing at Bantu
• Director, Product Management at CareerBuilder, Inc.

3 more...

Education

• University of Southern California
• University of California, Los Angeles

Recommended

10 people have recommended Dana

Connections

380 connections

Industry

Marketing and Advertising

Websites

• Magus Consulting
• B2B Marketing Excellence
• Member-to-Member Blog

Dana Theus’s Summary

As Principal of Magus Consulting L.L.C., Ms. Theus helps companies and non profits solidify their strategic vision, mission and brand; refine their market positioning and communications plans; and launch product and sales initiatives. Specializing in new and technology-dependent business initiatives, Ms. Theus supports for profit and non profit client executive teams in the following areas:

-vision/mission and strategic planning;
-branding/messaging/positioning;
-product planning and business case development;
-sales/distribution strategies;
-promotional launch communications;
-web site strategy/design.

As co-founder and Principal at B2B Marketing Excellence, Ms. Theus is helping bring modern branding concepts which incorporate social media to businesses in the commercial market.

Dana Theus’s Specialties:

Strategic Marketing, Branding, Messaging
Social Media/Social Networking
Visioning, Strategic Planning, Executive Facilitation
Product Development, Planning & Business Case

Additional Information

Dana Theus’s Websites:

• Magus Consulting
• B2B Marketing Excellence
• Member-to-Member Blog

Dana Theus’s Interests:

Social Media Branding, Strategic Marketing, Business Strategy, Technology, Web 2.0/Social Networking, B2B Marketing, Blogging

Dana Theus’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch