Director of E-Commerce at East View Companies
Greater Minneapolis-St. Paul Area
- Current
-
- Director of E-Commerce at East View Companies
- Past
-
- Director of Operations at East View Cartographic, Inc.
- Consulting Chief Technology Officer at Specialty Village, Inc.
- Advanced Technology & Services Development Manager at Computer Network Technology, Inc.
- Staff Systems Account Engineer at CNT Corp
- Education
-
- University of Minnesota Curt Carlson School of Business
- Recommended
-
15 people have recommended Dana - Connections
-
337
connections
- Industry
- Information Technology and Services
- Websites
Dana Richard’s Summary
Results-proven ecommerce and online business and technology leader with strong track record driving sales and growth. Exceptionally proficient at aligning development, support and operations of global online, ecommerce and information systems and infrastructures with business goals while maintaining fiscal balance. Repeatedly successful driving organizational unity, ownership and excellence to achieve top-priority results.
ACHIEVEMENTS HIGHLIGHTS
Successfully rebuilt ecommerce, operations and procurement organizations into global, profit-driven team
• Grew ecommerce revenue by 200%
• Improved Conversion Rate 84%
• Improved order volume 74%
• Improved ecommerce return traffic by 40%
- Brought 19% efficiencies in call handling through refinement and automation of call handling processes through CRM process analysis, refinement and automation
Dana Richard’s Specialties:
-Leadership
-Strategic planning,execution
-Technology Development
-Organization Building
-International Business
-Online & Website Design
-CRM Development and analysis
-E-Commerce
-Business Turnarounds
-Business Startup
-Business Continuity / Disaster Recovery
Dana Richard’s Experience
-
Director of E-Commerce
East View Companies
(Online Media industry)
January 2009 — Present (1 year )
P&L, design, development, SEO, cross-pollenation and persuasive conversion of multiple e-commerce sites / sales channels
-
Director of Operations
East View Cartographic, Inc.
(Privately Held; Information Technology and Services industry)
December 2005 — January 2009 (3 years 2 months)
Member of executive team reporting to the CEO
Responsibilities:
-all e-commerce
-all cartography, GIS and satellite imagery inventory, procurement, and corporate library
-Int'l government and vendor agreements and relationships
-CRM
-global operations; headquarters in Minneapolis, MN., USA,; offices in Moscow, Russia, Nairobi, Kenya, Amman, Jordan, and Jakarta, Indonesia.
Accomplishments:
• Improved ecommerce revenue +200%, return traffic by 40%, shopping cart conversion rate by 113% and reduced bounce rate by 50% by analyzing and rebuilding site navigation, layout, design, and SEO
• Drove 40% efficiency gains through company-wide CRM automated processes and tracking
• Integrated web inquiries with CRM to create seamless sales leads, opportunities, and conversion linkage
• Established copyright and reproduction rights agreements with governments of Madagascar, Kenya, Botswana, Ukraine, Kazakhstan, South Africa, Bangladesh, and Fiji -
Consulting Chief Technology Officer
Specialty Village, Inc.
(Privately Held; 1-10 employees; Retail industry)
May 2005 — December 2005 (8 months)
Direct all aspects of research, design, development and operations of website and data center storage, applications, infrastructure, facilities, and disaster recovery / business continuity. Identify, qualify and select all front and back end applications including CRM, CMS, accounting, logistics, analytics, and search engines. Identify, qualify, select and negotiate with all technology vendors.
Accomplishments:
* Drove down by 258%, from $1.8M to $465K, the technology investments for launch of startup through cost benefit analysis of original technology requirements against the business plan and necessary short term growth requirements necessary for success
* Realigned and refined technology and organizational financial model allowing business to be launched with $1M investment vs. original plan of $6M investment
* Successfully negotiated restructuring of payment schedules and substantial (+25%) discounts on services with key vendors -
Advanced Technology & Services Development Manager
Computer Network Technology, Inc.
(Information Technology and Services industry)
October 2001 — May 2005 (3 years 8 months)
Dotted line reporting to V.P., Global Services & CTO/V.P. of Development Engineering
Technical and Influence management of 100+ personnel (Development Engineering, Technical Support, Systems Engineering)
Budget +5M
ACCOMPLISHMENTS:
•Built team and led the sales, marketing, re-design, re-development, implementation, support and operations of global LAN/WAN/SAN network management service, including its NOC, data center, infrastructure, network, security, applications, organizational operations, processes, and training
•Turned around same global LAN/WAN/SAN online services business, driving revenue from $200K to $3 M and restoring to profitability, converting $50K loss to $1.6M profit & 35% growth in 2 years
•Created 50% operating efficiencies in management services operations while bringing it into full compliance with Sarbanes – Oxley.
•Dramatically improved first call resolution rate of storage-related problems for new products from 43% to 77% -
Staff Systems Account Engineer
CNT Corp
(Public Company; 1001-5000 employees; cmnt; Information Technology and Services industry)
September 1998 — October 2001 (3 years 2 months)
Primary Responsibilities:
* Lead supportability and manageability design and development in new products
* Lead and drive all alpha and beta testing of new products as well as vendor qualifications and certifications
* Responsible for network architectural review, approval, certification and implementation of all customer deployments world wide
Accomplishements:
* Pioneered development of emerging technologies; storage over IP
* Drove successful worldwide deployment of first 200+ emerging technologies networks; trained core support staff of 100+ personnel
* Led emerging technologies worldwide customer support team
Dana Richard’s Education
-
University of Minnesota Curt Carlson School of Business
MBA Graduate Certificate , Business leadership, performance management and finance , 2003 — 2004
Additional Information
Dana Richard’s Websites:
Dana Richard’s Interests:
strategic planning, mentoring, leadership, fishing, camping, reading,walking, baseball, family,football,golf,gardening, learning,tinkering,creating,inventing,developing,fixing
Dana Richard’s Groups:
Plymouth/Wayzata Youth Baseball Association assistant baseball coach
-
DataShaping Advanced Analytics -
CNT Alumni
Dana Richard’s Honors:
-Patent # 6,931,357 - “Services/Network Testing: Computer Network Monitoring with Test Data Analysis”
-CNT President's Club 2003 for online services creation and outstanding sales growth
-CNT President's Club 1999 for emerging technologies development
-Cited in E-Week’s March 18, 2005 edition article “Testing Vendors Target NIC Performance Problems”, for uncovering and identifying substandard performance characteristics of 10/100 ethernet laptop adaptors
-Invited to speak at the 2005 Twin Cities Network Configuration Management and Control symposium
Dana Richard’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
