Dana Oshiro

Current

• Writer at ReadWriteWeb
• Social Media Strategist / Designer at GottAds

Past

• consultant at Dana Oshiro
• Contributing Guest Writer at Mashable
• Marketing Director at Fixya.com

• Editor & Blogger for Meme.ca, Forks.ca at Daily Pixel Network
• Blogger at This Next
• Marketing Director at Respectance.com
• Media Relations and Event Marketing at Breast Cancer Fund
• Public Affairs Officer at Ministry of Children & Family Development, Province of BC
• Public Affairs Officer at Corporate Communications / Public Affairs Bureau
• Manager of Communications at Victoria Cool Aid Society

see less...

7 more...

Education

• Kwantlen University College
• UVic

Recommended

7 people have recommended Dana

Connections

390 connections

Industry

Internet

Websites

• Portfolio
• Tech Blog
• Lifestyle Blog

Dana Oshiro’s Summary

MARKETING DIRECTOR, FixYa.com, current, San Mateo, CA http://fixya.com
Brand architect for user generated tech support community

BLOGGER, Feb 2005 - current
• ReadWriteWebcurrent, San Francisco, CA
http://www.readwriteweb.com/archives/author/dana-oshiro-1.php
• Mashable, San Francisco, CA
http://mashable.com/author/dana-oshiro/
• Villagers with Pitchforks http://villagerswithpitchforks.com: Topics include tech and social media
• Hiyaa http://hiyaablog.com: Topics include SF events, geekery & art presented in comic format
• Meme http://meme.ca: Topics include free culture, tech, gadgets and popular user-generated memes
• ThisNext http://thisnext.com/blog: Product verticals include gadgetry, geekery & green living
• Forks http://forks.ca: Topics include cooking, the food and beverage industry & molecular gastronomy

SOCIAL MEDIA CONSULTANT, Apr 2003 - current
• GottAds: Created social media and online fundraising collateral for activist and community orgs
• MyThings http://mythings.com: Developed target audiences and strategy for UK-based product review site
• StyleMob http://stylemob.com: Created blogger outreach and member engagement strategy for street fashion site

MARKETING DIRECTOR, Respectance, Sept 2007 -Jan 2008, San Francisco, CA http://respectance.com
-SEM planning, PR, stewardship and member engagement for KaZaA co-founder Richard Derk's memorial based site

EVENT & ONLINE MARKETING SPECIALIST, Breast Cancer Fund, May 2006 -June 2007, San Francisco, CA http://breastcancerfund.org
-Lead social media member outreach and event-related marketing

PUBLIC AFFAIRS OFFICER, Public Affairs Bureau, Corporate Communications, Victoria BC May. 2005-May. 2006.
AD: http://www.for.gov.bc.ca/protect/prevention/ads.htm

SENIOR MANAGER OF COMMUNICATIONS, Victoria Cool Aid Society, May 2004-Feb. 2005, Victoria BC http://coolaid.org

Dana Oshiro’s Specialties:

Planning: organizational ,communications, brand audit, social media & web strategy
Media: releases, factsheets, backgrounders, feature articles, newsletters, brochures, annual reports, dissertations,press kits, press conferences, blogs, social networks, listservs, groups, viral campaigns
Research: opinion polls, telephone & mallintercept surveys, focus groups, case studies, Delphi method, content analysis, SWOT analysis, lit review

Dana Oshiro’s Experience

• Writer

  ReadWriteWeb

  (Privately Held; Internet industry)

  June 2009 — Present (6 months)

  Covering start ups, early stage launches and product-related roll outs including mobile apps, new features etc.

• Social Media Strategist / Designer

  GottAds

  (Marketing and Advertising industry)

  March 2008 — Present (1 year 9 months)

  Planning, developing and designing web-based strategy and campaigns for a variety of NGO clients including San Francisco Neighborhood Newspaper Association.

• consultant

  Dana Oshiro

  (Internet industry)

  2009 — 2009 (less than a year)

• Contributing Guest Writer

  Mashable

  (Internet industry)

  November 2008 — June 2009 (8 months)

  Contributing guest writer to Mashable - social media/tech blog. Some of my articles include:
  
  http://mashable.com/2009/01/07/qr-codes/
  http://mashable.com/2009/02/10/gadget-trends/

• Marketing Director

  Fixya.com

  (Privately Held; Internet industry)

  August 2008 — April 2009 (9 months)

  Brand development, web site traffic growth, web site UI and advertising revenue. Developing brand and PR strategy

• Editor & Blogger for Meme.ca, Forks.ca

  Daily Pixel Network

  (Internet industry)

  March 2007 — April 2009 (2 years 2 months)

  -Creating and contributing original online content for Canadian tech-related audience
  - Creating and contributing original online content for foodie site

• Blogger

  This Next

  (Public Company; 11-50 employees; Internet industry)

  June 2007 — April 2008 (11 months)

• Marketing Director

  Respectance.com

  (Privately Held; 1-10 employees; Online Media industry)

  September 2007 — January 2008 (5 months)

  Managing a small team of international communicators and acting as the liaison between co-founders, product development and external stakeholders, this position entails a mixture of writing, online strategy, media relations, stakeholder prospecting and stewardship.

• Media Relations and Event Marketing

  Breast Cancer Fund

  (Non-Profit; 11-50 employees; Renewables & Environment industry)

  April 2006 — May 2007 (1 year 2 months)

  Organization focuses on eliminating the environmental and preventable causes of breast cancer.
  
  Duties: external relations, government relations, stakeholder relations, media relations, pitching and marketing on organization's 4 signature events, web development, collateral development, copywriting & design, online social networks
  
  Features Coverage Includes: NY times, Reuters, SF Chronicle, ABC7, NBC11, CNN,
  Event Listings: upcoming.org, Craigslist, Squidlist, Get Active, Care2, NetSquared

• Public Affairs Officer

  Ministry of Children & Family Development, Province of BC

  (Government Agency; 501-1000 employees; Government Relations industry)

  December 2005 — May 2006 (6 months)

  -Speechwriting, media relations and event planning for 2 seated Ministers including projects related to Aboriginal relations, community health and child protection agencies, developmental disabilities and youth justice.
  -Communications, project management, ad placement and planning
  -Corporate and gov't liaison

• Public Affairs Officer

  Corporate Communications / Public Affairs Bureau

  (Government Agency; 501-1000 employees; Public Relations and Communications industry)

  March 2005 — December 2005 (10 months)

  -Marketing and Advertising for the BC Provincial Government Public Affairs Bureau, Ministries, Premier's Office including advertising for public safety, adoption, seniors, international investment and 2010 Olympics.
  -Communications and Project Management
  -Corporate and Gov't liaison

• Manager of Communications

  Victoria Cool Aid Society

  (Non-Profit; 51-200 employees; Program Development industry)

  April 2004 — February 2005 (11 months)

  Researched, developed and implemented communications plans for media, government, donor, board and client audiences including event plans for a region-wide Homeless Count, several major groundbreakings and community-wide presentations. Organization consists of a community health centre, pharmacy, community centre, mental-health advocacy centre, 2 homeless shelters and 6 housing complexes serving thousands per year.

Dana Oshiro’s Education

• Kwantlen University College

  Diploma , Public Relations , 2001 — 2003

• UVic

  BA , English Literature , September 1996 — April 2000

Additional Information

Dana Oshiro’s Websites:

• Portfolio
• Tech Blog
• Lifestyle Blog

Dana Oshiro’s Interests:

art, writing, pop art+technology, social change+technology, hiking, cooking, baseball, soccer, exploration+lifelong learning

Dana Oshiro’s Groups:

Canadian Congress of Women Voters
Int’l Association of Business Communicators
Cultural Human Resource Council
Vancouver Status of Women
SF Online Community Meetup
Blogher
Canadian Public Relations Society
Victoria Press Club

•    Women 2.0
•    On Startups - The Community For Entrepreneurs
•    Silicon Valley NewTech Meetup
•    Open Vancouver
•    New Media, Social Media, and Social Networking Participants
•    Social Media Today
•    Electronic Frontier Foundation (EFF)
•    The Indus Entrepreneur
•    Social Media Mafia
•    Canadians in the SF Bay Area
•    Tweeple
•    Community 2.0
•    Women Who Tech
•    INTERNATIONAL CONSUMER ELECTRONICS SHOW - CES
•    twitter innovators Innovation & Creativity Network of Tweeters
•    CONNECTIONS™
•    The Corporate Blogging Think Tank
•    Dealmaker Media
•    Canadians in the US
•    Lunch 20
•    Social Media, Social TV, Monitoring, Mobile Social Networks, Marketing, Web 2.0, Enterprise 2.0, PR

Dana Oshiro’s Honors:

Recipient of the Canadian Congress of Women Voter's political campaign school bursary, winner of the Young Adult Writer's Award, Cloverdale Award, & the Richmond Foundation Award for community service.

Dana Oshiro’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch