Strategic and Tactical Marketing, PR and Project Management
Greater Boston Area
- Past
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- Vice President, Marketing at Object Management Group
- Marketing Communications Manager at Hitachi Computer Products
- Project Manager at Convergent Media Systems
- Electronic Marketing Coordinator at PC Connection
- Consultant (Self-employed)
- Consultant at Cape Dory Yachts
- Consultant at Bose
- Consultant at Davox
- Education
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- Keene State College
- Rhode Island School of Design
- University of Massachusetts Dartmouth
- Boston University
- Framingham State College
- Recommended
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27 people have recommended Dana - Connections
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290
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- Industry
- Computer Software
- Websites
Dana Morris’s Summary
Achieving results is at the core of my marketing program management strategy: lead generation, awareness creation, and most important, revenue.
My career has been focused on technology based senior level marketing program management. I have successfully worked on projects in many different vertical industries, and many product segments.
This broad background in marketing has provided a solid perspective on the processes and tools available in today’s marketplace. From implementation of a regional lead generation program, to utilization of social networking strategies, my singular goal is to provide a platform for product positioning and differentiation that ultimately sells product and services.
I provided a varied client base with cost effective, revenue and lead generating marketing programs. Computerworld/IDG, Davox, Bose, Mitre, Cape Dory Yachts, Datamarine and many other companies benefited from these programs.
On the cusp of the internet boom I worked for PC Connection as their electronic marketing coordinator, providing guidance and strategy for utilization of emerging technologies.
Positioning early adopters of cutting edge media, at Convergent Media I served as project manager on a variety of projects, working with a talented team of artists, writers, programmers, and program managers to produce cost effective and timely internet, CD and print deliverables.
I was privileged to manage the launch of two software products for Hitachi Computer Systems, and served as Vice President of Marketing for the Object Management Group, where I managed a vast array of strategic and tactical marketing initiatives in very diverse fields such as healthcare, space, business modeling and integration, transportation, robotics, finance, software based communication and insurance. Involvement includes the branding,launch and marketing of the of SOA Consortium, Governance, Risk Management & Compliance Roundtable and Business Ecology advocacy groups.
Dana Morris’s Specialties:
Strategic and Tactical Marketing, Advertising, Public Relations, Promotion, Partnership Development, Event Management, Advocacy Program Development and Support, Project Management, Product Launches, Lead Generation, Budget Forecasting and Management, Revenue Generation through a variety of channels.
Dana Morris’s Experience
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Vice President, Marketing
Object Management Group
(Privately Held; Computer Software industry)
July 2000 — April 2009 (8 years 10 months)
Strategic positioning and branding of international standards organization. Development and execution of lead generation campaigns, member relationship support and retention. Revenue generation through events, programs and online advertising. Developed, maintained and supported relationships with Fortune 1000 enterprises, from C-level through IT and marketing management.
Events and marketing budget management. Negotiation and partnership development with IT enterprises, media outlets, event companies & analyst organizations. Research and development of media and identification of target prospects within existing and emerging technologies. Branding and project management for EclipseCon, OSDL Linux Summit and Unicode Association's IUC conferences. Marketing and promotion of standards certification programs. Development and launch of SOA Consortium, Governance, Risk Management and Compliance Roundtable and Business Ecology advocacy groups. -
Marketing Communications Manager
Hitachi Computer Products
(Public Company; Computer Software industry)
1998 — 2000 (2 years)
Marketing, advertising and PR management of numerous software product lines. Established and maintained corporate-wide print and electronic media communications standards. Identified, budgeted, scheduled and developed advertising programs and campaigns in all media for product specific vertical markets, domestic and international. Designed & implemented new product launches: trade, print, PR & electronic promotion. Managed out-of-house resources. Coordination of advertising media planning, budget, placement, design, writing, tracking and fulfillment. Maintained the vision/development and continuous content management of corporate image and message.
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Project Manager
Convergent Media Systems
(Public Company; Broadcast Media industry)
1997 — 1998 (1 year)
Media agency’s account project manager of diversified electronic and traditional communications projects. Internet, extranet, intranet, CD-ROM and print for DIGITAL, Bell Atlantic, Onyx Computers and others. Responsible for all phases of project management; needs assessment, budgeting, proposal development, scheduling, client account coordination and all deliverables. Manager of technical & creative media production team comprised of database, graphics, writing, software programming, and quality assurance groups. Deliverables included publication of monthly catalog editions of internet & bi-annual CD-ROM product catalog
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Electronic Marketing Coordinator
PC Connection
(Public Company; PCCC; Information Technology and Services industry)
1993 — 1997 (4 years)
Project management of advertising, promotion and market research programs for PC hardware & software merchandizing company. Media utilized included internet, online, print, CD-ROM, and other emerging technologies. Coordination of strategic business alliances & advertising accounts for catalog and collateral production. Responsible for process architecture development, software tracking and reporting procedures of distribution and sales through electronic cataloging/commerce systems.
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Consultant
Self-employed
(Self-Employed; Myself Only; Information Services industry)
1984 — 1992 (8 years)
Consultant work for a variety of companies including:
Bose, Cape Dory Yachts, Davox, Maritime Terminal, Mitre, Pairpoint Crystal, Raytheon, Shuster Industries and others. -
Consultant
Cape Dory Yachts
(Privately Held; 201-500 employees; Shipbuilding industry)
1980 — 1989 (9 years)
Consultant on creation of media programs for sailboat and powerboat videos and photography. Writer, videographer, producer
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Consultant
Bose
(Privately Held; 1001-5000 employees; Consumer Electronics industry)
1983 — 1987 (4 years)
Worked at developing media programs for branding and product launches
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Consultant
Davox
(Public Company; 51-200 employees; Computer Hardware industry)
1983 — 1986 (3 years)
Producer of executive powerpoint presentations and video presentations
Dana Morris’s Education
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Keene State College
credit courses , internet technology, unix programming , 1994 — 1995
credit courses in internet technology and programming
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Rhode Island School of Design
credit courses , Graphic Software , 1992 — 1993
Credit Courses on Graphical Software
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University of Massachusetts Dartmouth
credit courses , project management, graphics , 1991 — 1992
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Boston University
Masters , Educational Media and Technology , 1979 — 1983
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Framingham State College
BA , Art, Art History, Media Communications , 1971 — 1975
- Activities and Societies:
- Summa Cum Laude
Additional Information
Dana Morris’s Websites:
Dana Morris’s Honors:
- Award of Excellence: International Association of Business Communicators
- Catalog Age Magazine: Gold & Silver Awards/CD-ROM Catalogs:
2Market & DECdirect
- First Place/Photography: Offshore Magazine National Competition
Invitational Presentations include:
- Boston Computer Society/NH, Concord, NH “Publishing Software for the Internet”
- Harvard University, Cambridge, MA “Media Communications in High Tech Industry”
- Assoc. of Field Service Managers, Phoenix, AZ
- Member:
- Massachusetts Software Council, Inter@ct.'98-'00
- Boston Computer Society, Executive Committee, NH ‘93-’96
Dana Morris’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
