Software Productivity Analyst and Social Media Producer
Greater Boston Area
- Current
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- President and Principal Analyst at Interarbor Solutions
- Past
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- Senior Analyst at Yankee Group Research, Inc.
- Research Director at Aberdeen Group, Inc.
- Editor at Large at InfoWorld Media Group, Inc.
- Global News Editor at IDG News Service
- IDG News Service News Editor at International Data Group
- Education
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- Northeastern University
- Recommended
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6 people have recommended Dana - Connections
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419
connections
- Industry
- Information Technology and Services
- Websites
Dana Gardner’s Summary
At Interarbor, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, my moderated discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDIrect Network of online media partners like ZDNet and IT-Director.com.
As founder and principal analyst at Interarbor Solutions, I have created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions.
This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information.
As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.
Dana Gardner’s Specialties:
Cloud computing, SOA and enterprise software trends analysis/forecasting, social media production and and distribution, IT competitive analysis, SOA consulting services, entrepreneurial business development, marketing strategies, sales strategies, evangelizing and educating on emerging IT trends, strong public speaking and presentations delivery, extensive written skills, and innovative online media publishing experience.
Dana Gardner’s Experience
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President and Principal Analyst
Interarbor Solutions
(Market Research industry)
July 2005 — Present (4 years 5 months)
We provide strategic and independent IT industry analysis, combined with production and syndicated distribution of social media. With BriefingsDirect[TM] and BriefingsDirect Analyst Insights Edition podcasts, we provide the full planning, production, hosting, and distribution of high-quality, IT-focused social media.
I founded Interarbor Solutions to uniquely combine the roles of IT industry analyst, social media consultant, and podcast/blog personality to link up the IT content experts with those interested in learning more about SOA, infrastructure and cloud computing topics, along with the business implications of these emerging IT trends.
Our services include traditional advisory services, along with three types of sponsored social media creation and distribution. Sponsors can underwrite the ongoing BriefingsDirect Analyst Insights Edition podcast, support live and on-site events podcasts, and enable series of podcasts on new IT developments and products. -
Senior Analyst
Yankee Group Research, Inc.
(Privately Held; 51-200 employees; Computer Software industry)
March 2003 — June 2005 (2 years 4 months)
--Lead analyst for application development and deployment strategies, SOA, Web services, ALM, BTO, DSO, and middleware.
--Defined and produced presentations, surveys and research reports that educated enterprise and vendor clients on infrastructure software markets, deployment trends, and strategies.
--Sold and delivered advisory services on how to gain increased business value and productivity from IT, maintaining strong consulting revenue growth and high personal margin in challenging business environment.
--Clients included Accenture, Akamai, BEA Systems, BellSouth, Compuware, Fidelity Investments, IBM, Mercury Interactive, Microsoft, Mirapoint, Moen, Oracle, SAP, Sun Microsystems, SBC Communications, and Warburg Pincus. -
Research Director
Aberdeen Group, Inc.
(Public Company; 51-200 employees; Computer Software industry)
November 1999 — February 2003 (3 years 4 months)
--Lead analyst on collaboration and enterprise portal platforms, messaging systems, instant messaging, directory services, and Web services.
--Tracked and defined software infrastructure markets and technology trends for enterprise and service provider segments.
--Performed consulting on market analysis, competitive analysis, business development, marketing strategies, sales strategies, and Internet trends.
--Delivered custom research reports for clients such as Sun Microsystems, Cisco Systems, and Openwave Systems. -
Editor at Large
InfoWorld Media Group, Inc.
(Privately Held; 51-200 employees; Computer Software industry)
September 1995 — November 1999 (4 years 3 months)
--Analyzed industry-wide IT news developments and assigned award-winning coverage for staff of 15 reporters and editors.
--Managed coverage of Enterprise Java, Windows, application development, middleware, and application integration subjects.
--Identified and explored emerging enterprise, Internet, and service provider trends and technologies.
--Shaped Web paradigm of real-time, online IT news delivery by conceptualizing and launching initial www.infoworld.com news site. -
Global News Editor
IDG News Service
(Privately Held; 51-200 employees; Computer Software industry)
December 1993 — August 1995 (1 year 9 months)
--Principal coverage and content editor for breaking technology industry news worldwide.
--Created virtual newsroom operations for 18 dispersed correspondents and editors to cater to newspaper, online, and magazine clients.
--Designed and maintained Lotus Notes applications to rapidly deliver breaking IT industry news to 225 publications in 63 countries. -
IDG News Service News Editor
International Data Group
(Information Technology and Services industry)
1993 — 1995 (2 years )
Dana Gardner’s Education
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Northeastern University
Bachelor of Science , Journalism, Philosphy , 1978 — 1984
Began as an electrical engineering student and in sophomore year transfered to journalism.
- Activities and Societies:
- Reporter, columnist and managing editor of weekly university student newspaper, The Northeastern News, 1981-1984. Also, as a co-op student, was part-time and full-time reporter at The Boston Globe and then The Patriot Ledger daily newspapers, 1980-1984.
Additional Information
Dana Gardner’s Websites:
Dana Gardner’s Interests:
Communicating complex IT subjects using social media and natural conversations with thought leaders.
Dana Gardner’s Groups:
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Service Oriented Architecture Special Interest Group -
Integration Consortium -
Association of Technology Analysts & Influencers -
Seeking Alpha Contributors -
MeDe8 -
Cloud Academy
Dana Gardner’s Honors:
Gardner was in the top of the 100 best analyst bloggers for 2007, rated by Technobabble 2.0. He was designated a "Top Industry Influencer" for IT industry analysts by Technology Marketing magazine in both 2001 and 2002. He helped earn a "Best Trade Tabloid" Maggie Award from Western Publications Association (WPA) in 1998, and was a "Top Computer Journalist" for electronic publications, awarded by Marketing Computers in 1996.
Dana Gardner’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
