Software Productivity Analyst, Blogger, and B2B Podcast Producer
Greater Boston Area
- Current
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- President and Principal Analyst at Interarbor Solutions
- Past
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- Senior Analyst at Yankee Group Research, Inc.
- Research Director at Aberdeen Group, Inc.
- Editor at Large at InfoWorld Media Group, Inc.
- Global News Editor at IDG News Service
- IDG News Service News Editor at International Data Group
- Education
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- Northeastern University
- Recommended
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6 people have recommended Dana - Connections
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185
connections
- Industry
- Information Technology and Services
- Websites
Dana Gardner’s Summary
I am an analyst and forecaster of the business productivity effects of enterprise applications and software infrastructure. As a blogger (http://blogs.zdnet.com/Gardner & http://www.findtechblogs.com/soa) and a podcaster (http://www.briefingsdirect.com), my analysis and interviews become conversational, and powerfully distributed via social networking.
I provide highly effective Web 2.0/Enterprise 2.0 consulting services to user organizations and vendors. As president and founder of Interarbor Solutions, I have introduced and produce a new kind of podcast product, called BriefingsDirect. These sponsored podcasts combine the value of leading industry analysts' perspective and objective credibility with viral distribution, and a natural language ease of understanding complex subjects.
This Web 2.0 content equivalent of a deep-dive analyst briefing -- made available as a podcast/transcript/blog to any interested viewer/search engine user -- breaks the mold on exclusive knowledge and takes the best of what IT experts know and delivers it with balance and objectivity within a 35-minute discussion.
B2B informational podcasts jump-start viral conversational marketing and evangelism campaigns and escalate community-building strategies. Interarbor Solutions provides fresh and creative thinking on IT marketing, SOA, IT partnerships, and SEO strategies based on the power of thoughtful content, made freely and easily available to seekers of insights and information.
As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.
Dana Gardner’s Specialties:
SOA trends analysis/forecasting, conversational evangelism advice, turnkey B2B and B2C podcast creation and distribution, IT competitive analysis, SOA consulting services, entrepreneurial business development, marketing strategies, sales strategies, evangelizing and educating on emerging IT trends, strong public speaking and presentations delivery, extensive written skills, and innovative Web 2.0 rich media publishing experience.
Dana Gardner’s Experience
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President and Principal Analyst
Interarbor Solutions
(Privately Held; Myself Only; Market Research industry)
July 2005 — Present (3 years 1 month)
As principal analyst, I provide strategic IT analysis, combined with hosting and moderation of informational podcasts. With BriefingsDirect[TM] and BriefingsDirect SOA Insights Edition podcast series, we provide the full planning, production, hosting, blogging, and distribution of high-quality, targeted conversational media.
I founded Interarbor Solutions to uniquely combine the roles of IT industry analyst, media consultant, rich content producer, and podcast/blog personality to virally link up the content experts with those interested in learning more about IT and SOA infrastructure, enterprise productivity, and emerging IT trends.
I therefore advise clients and sponsors on how to re-invent their marketing and business communications to "go direct" using Web 2.0-based conversational evangelism. Now is the time for enterprises to escalate how they will reach and serve their customers and prospects using Web 2.0 content: blogs, podcasts, and videocasts. -
Senior Analyst
Yankee Group Research, Inc.
(Privately Held; 51-200 employees; Computer Software industry)
March 2003 — June 2005 (2 years 4 months)
--Lead analyst for application development and deployment strategies, SOA, Web services, ALM, BTO, DSO, and middleware.
--Defined and produced presentations, surveys and research reports that educated enterprise and vendor clients on infrastructure software markets, deployment trends, and strategies.
--Sold and delivered advisory services on how to gain increased business value and productivity from IT, maintaining strong consulting revenue growth and high personal margin in challenging business environment.
--Clients included Accenture, Akamai, BEA Systems, BellSouth, Compuware, Fidelity Investments, IBM, Mercury Interactive, Microsoft, Mirapoint, Moen, Oracle, SAP, Sun Microsystems, SBC Communications, and Warburg Pincus. -
Research Director
Aberdeen Group, Inc.
(Privately Held; 51-200 employees; Computer Software industry)
November 1999 — February 2003 (3 years 4 months)
--Lead analyst on collaboration and enterprise portal platforms, messaging systems, instant messaging, directory services, and Web services.
--Tracked and defined software infrastructure markets and technology trends for enterprise and service provider segments.
--Performed consulting on market analysis, competitive analysis, business development, marketing strategies, sales strategies, and Internet trends.
--Delivered custom research reports for clients such as Sun Microsystems, Cisco Systems, and Openwave Systems. -
Editor at Large
InfoWorld Media Group, Inc.
(Privately Held; 51-200 employees; Computer Software industry)
September 1995 — November 1999 (4 years 3 months)
--Analyzed industry-wide IT news developments and assigned award-winning coverage for staff of 15 reporters and editors.
--Managed coverage of Enterprise Java, Windows, application development, middleware, and application integration subjects.
--Identified and explored emerging enterprise, Internet, and service provider trends and technologies.
--Shaped Web paradigm of real-time, online IT news delivery by conceptualizing and launching initial www.infoworld.com news site. -
Global News Editor
IDG News Service
(Privately Held; 51-200 employees; Computer Software industry)
December 1993 — August 1995 (1 year 9 months)
--Principal coverage and content editor for breaking technology industry news worldwide.
--Created virtual newsroom operations for 18 dispersed correspondents and editors to cater to newspaper, online, and magazine clients.
--Designed and maintained Lotus Notes applications to rapidly deliver breaking IT industry news to 225 publications in 63 countries. -
IDG News Service News Editor
International Data Group
(Information Technology and Services industry)
1993 — 1995 (2 years)
Dana Gardner’s Education
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Northeastern University
Bachelor of Science, Journalism, Philosphy, 1978 — 1984
Began as an electrical engineering student and in sophomore year transfered to journalism.
- Activities and Societies:
- Reporter, columnist and managing editor of weekly university student newspaper, The Northeastern News, 1981-1984. Also, as a co-op student, was part-time and full-time reporter at The Boston Globe and then The Patriot Ledger daily newspapers, 1980-1984.
Additional Information
Dana Gardner’s Websites:
Dana Gardner’s Honors:
Gardner was in the top of the 100 best analyst bloggers for 2007, rated by Technobabble 2.0. He was designated a "Top Industry Influencer" for IT industry analysts by Technology Marketing magazine in both 2001 and 2002. He helped earn a "Best Trade Tabloid" Maggie Award from Western Publications Association (WPA) in 1998, and was a "Top Computer Journalist" for electronic publications, awarded by Marketing Computers in 1996.
