Dana Cutter

Current

Marketing Communications Manager at Tufts Health Plan (Tufts Medicare Preferred)

Past

Online and SEM Consultant at Panacea Creams, LLC
Director of Product Management at TechTarget
Marketing Manager at Monster

Director of Marketing at SeaBlue Technologies, Inc.
Marketing Manager, Americas at IONA Technologies, Inc
Marketing Communications Supervisor at Tufts Health Plan (Tufts Medicare Preferred)
Senior Account Manager at Professional Media Services, Inc.

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Education

Bridgewater State College

Recommended

12 people have recommended Dana

Connections

204 connections

Industry

Hospital & Health Care

Websites

Dana Cutter’s Summary

Performance-driven marketing professional with an outstanding track record in managing the execution of consumer and B2B marketing communications programs. Consistent track record for lead generation and analysis, using analysis to identify trends, assess effectiveness, and modify plans & strategies to improve results and meet revenue goals.

Dana Cutter’s Specialties:

Customer Acquisition, Conversion and Retention/ Customer Relationship Management/ Consumer Insight Development/ Program Management: Direct Mail, eMail, DRTV, SEO, SEM, Social Media/ Analytics & Predictive Modeling/ Customer Segmentation Strategies/ Campaign Tracking Methodologies/ Cross Functional & Multi National Team Management

Dana Cutter’s Experience

Marketing Communications Manager

Tufts Health Plan (Tufts Medicare Preferred)

(Non-Profit; Insurance industry)

September 2006 — Present (2 years 11 months)

Medicare Advantage Plan with 85,000 customers, $400 million in revenues, and over 250 employees

Responsible for leading multidisciplinary teams for the initial and continued deployment, maintenance, monitoring, troubleshooting, emergency response, and online promotions (SEO, SEM, Social Media) supporting our consumer-facing, 24x7 retail sales ecommerce site.
* Led several pilot projects to provide consumers, members and our employees with decision support tools necessary to help engage consumers in product selection, enrolling online and accessing member services through the Web.
* Scope included a complete redesign of our sales collateral, integration of our advertising programs, and the delivery of guided selling tools that empower our sales and service teams to engage consumers in complex coverage decisions.
* Currently we receive over 30,000 unique site visitors a year with nearly 10% of all enrollments received over the Internet. Online enrollments have helped significantly decreased days in sales cycle and member acquisition costs.
Online and SEM Consultant

Panacea Creams, LLC

(Consumer Goods industry)

March 2006 — September 2006 (7 months)

Consumer Retail Company with 15,000 customers, $3 million in revenue, and 20 employees

Developed custom consumer Web site including search engine marketing strategy, directory submission and search engine marketing program with a goal of creating $1 million in Internet sales channel in 18 months.
Director of Product Management

TechTarget

(Public Company; TTGT; Online Media industry)

June 2005 — January 2006 (8 months)

Technology Publishing Company with 2,500 customers, $61 million in revenue, and over 600 employees

Led the development of targeted communities of Data Center IT professionals and executives in all phases of the technology decision-making and purchase process. Managed industry-leading Information Technology Web sites, online sponsorships, audience research, content management programs, conferences and ROI-focused lead management services. The Data Center Media Group delivered measurable results that helped our IT marketers generate qualified leads, shorten sales cycles and grow revenues.
Marketing Manager

Monster

(Public Company; MWW; Internet industry)

October 2003 — February 2004 (5 months)

Major Career Management Internet firm with 50,000 customers, $400 million in revenue, and over 2000 employees.

Led communications programs in Fortune 1000 B2B team for the launch of new employment recruiting product entitled Client Finder released to 3000 staffing services customers with a 52% open rate, recruiting 80 customers to participate in Tired of Smoking beta test program (3% CR).
Director of Marketing

SeaBlue Technologies, Inc.

(Information Technology and Services industry)

August 2002 — October 2003 (1 year 3 months)

Offshore Managed Services Provider with $3 million in revenues and more than 30 employees.

Led marketing efforts to launch professional services firm specializing in commercial software development, maintenance and support through offshore consulting (GlobalSourcingTM). Marketed effective and efficient transformation of Mid-Market IT enterprises into mobile, globally distributed, team-based commercial software development structures. Effectively established a market of 50,000+ CIOs and IT decision-makers in mid-market companies ranging in size from $50 million to $2 billion in revenue (or more than 100 employees) with IT money to spend in excess of $300B annually.
Marketing Manager, Americas

IONA Technologies, Inc

(Public Company; IONA; Computer Software industry)

June 2000 — August 2002 (2 years 3 months)

Middleware Integration Provider with over 4,500 customers globally, $123 million in revenue, and 800 employees

Managed, developed and executed multi-faceted direct response programs and creative strategies for IONA products, including IONA Orbix E2A(tm) consisting of award-winning Orbix E2A Web Services and Application Server Platforms. Managed enterprise and developer marketing activities supporting retail, finance, government and telecommunications verticals.
* Successfully produced 30,000 leads per year by defining and documenting market planning, branding and demand generation programs.
* Led major product launch online through a Social Media campaign with Compaq, DevX.com, Intel, HP, and Sun Microsystems for creation and launch of "Software Evaluation & Sweepstakes Program," entitled IONA Dream Warrior Challenge.
* Recognized by management as top performer during period of January through December 2001.
Marketing Communications Supervisor

Tufts Health Plan (Tufts Medicare Preferred)

(Non-Profit; Insurance industry)

March 1995 — June 2000 (5 years 4 months)

Medicare Advantage Plan with 115,000 customers, $630 million in revenues, and over 500 employees (2000)

Responsible for working collaboratively with Individual and Group Sales to plan and execute outreach campaigns to raise awareness and generate sufficient prospects to meet sales goals and grow market share. Primary responsibilities included lead generation and analysis, using analysis to identify trends, assess effectiveness and modify plans and strategies to improve results. Oversaw the creative development, budget management, and production of all advertising. In addition to sales support worked closely with Member Services to develop member communication, education and retention services.
* Successfully managed $8 million dollar annual marketing budget responsible for producing an average of 30,000 leads per year and achieved 100% of enrollment projections and exceeding annual revenue projections.
* Lead cross-functional teams to insure successful product launches including IS, operations, network contracting, allied health, clinical services, government affairs, legal, field sales, call center, customer relations, enrollment, product management and Group Sales.
* Recognized by management as top performer during periods of 1996, 1997, 1998, 1999 earning awards in customer service, innovation, integrity, and performance.
Senior Account Manager

Professional Media Services, Inc.

(Privately Held; 11-50 employees; Marketing and Advertising industry)

May 1991 — March 1995 (3 years 11 months)

Corporation creating multimedia public information campaigns promoting numerous federal, state, and local government programs, with $8 million in annual revenues and more than 30 employees.

Planned, coordinated, and evaluated multimedia national, regional, and local public information campaigns. Assisted in designing market research projects, focus testing of concepts, and distribution strategies. Coordinated cross promotions with Country Music Association, Curious George, Major League Baseball, National Soccer League, PGA, Screen Actors Guild, and Warner Brothers.
* Supervised five-member account management team in developing, implementing, and evaluating $8 million in contracting for 16 public information campaigns in all 50 states, the U.S. Virgin Islands, Puerto Rico, and Guam.
* Implemented and coordinated $150 million in media buying over a four-year period amongst all public information campaigns.