Strategic Marketing Manager at Samsung Electronics
Singapore
Strategic Marketing Manager at Samsung Electronics
Singapore
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As a manager for the Samsung Global Strategy Group (GSG) in Seoul, I lead project teams for a diverse range of Samsung network clients. Working on strategic planning and implementation-focused projects for HQ and subsidiary offices, I draw upon a background in branded consumer goods in my home-country of Australia.
I am currently dispatched to Samsung Electronics' Regional Headquarters in Singapore, focused on the TV category within South-East Asia.
I have studied at IMD in Switzerland, Keio University in Japan and Bond University in Australia. I have also been a frequent lecturer at the Samsung Institute of Global Marketing.
Branding, communication strategy, consumer insights, media strategy, retail strategy, product launches