Damien Basile
Co-founder at Addieu
- Location
- Greater New York City Area
- Industry
- Public Relations and Communications
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Damien Basile's Overview
- Current
-
- Director of Media & Marketing at Perks Consulting
- Co-founder at Addieu
- Past
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- Founder at womENT Women's Leadership Council (Sole Proprietorship)
- Co-Founder at Digital Somethings
- Communication Strategist at Perks Consulting
- Communication Strategist at We Are Family Foundation
- Brand Strategist at The Cause Is The Habit (Sole Proprietorship)
- Director of Social Media at HSDominion/CHMajor
- Director of Social Media at Campbell Publicity
- Outreach Coordinator at NextWeb
- Senior Associate Editor at Critique Media
- Art Director at Warehouse Agency NYC
- Education
-
- Fashion Institute of Technology
- Recommendations
-
4 people have recommended Damien
- Connections
-
500+ connections
- Websites
Damien Basile's Summary
Dynamic communications and marketing strategist with over 10 years of branding experience for leading media, lifestyle and entertainment companies. Specialize in digital and social media while providing clients access to prominent industry influencers,
editors, bloggers and decision makers.
Specialties
TWITTER: trend tracking, customer service, influencer engagement, social analytics
FACEBOOK: app development, user relations, customer feedback, community cultivation, social shopping
YOUTUBE: brand awareness, profile optimization, customer acquisition
LINKEDIN: business development, information aggregation, influencer engagement
FOURSQUARE: Location-based deals, curated tips, event integration
TUMBLR/BLOG: content cultivation, community outreach, customer acquisition, influencer engagement
Damien Basile's Experience
Director of Media & Marketing
Perks Consulting
Privately Held; 1-10 employees; Marketing and Advertising industry
August 2010 – Present (1 year 7 months)
■ Responsible for client strategy & engagement implementation
■ Spearhead business development with new partner and client acquisition
■ Execute marketing/pr outreach communications including social media, digital pr and email marketing
■ Oversee design decisions including user experience, user interface & brand identity
■ Create QA audit documents for digital/social analysis including findings/recommendations templates
Current Client: OneResult
Online supplement company focused on high school and college athletes
■ Complete digital presence overhaul of website including brand, messaging, e-commerce, SEO, UI/UX
■ Full web audit analysis detailing findings/recommendations
Current Client: Top Beauty company
■ Full digital social analysis detailing findings/recommendations
■ 360 integrated digital engagement including Facebook Ecommerce, iPhone app, social media policy & training, online property customization
Past Client: Style Defined
Fashion trend & NYC style photo blog
■ Brand engagement through user activation around NY Fashion Week 11 involving beta launch of style-spotting iPhone app
■ Coordinated internal team creating content & external team curating content
■ Engaged with top fashion news outlets: NY Times, Wall Street Journal, NY Daily News, The Daily, I-D Magazine
■ Incentivized app signup for fans with Chris Lee Sauve limited edition t-shirts
■ Drove engagement around Twitter hashtags #NYFW #MBFW #fashionweek #lfw & various
other designer hashtags
■ Raised brand name recognition with social media & fashion elite
■ Coordinated fashion show schedules of 3 photographers with online alerts and live Twitter content support
■ Outreach & engagement to 500+ community members for beta iPhone app access
■ Website & social media network reconfiguration with a solidified brand voice
■ Real-time live video Livestream tweeting to support brand presence at fashion shows including Jeremy Scott and Marc Jacobs
Co-founder
Addieu
February 2010 – Present (2 years 1 month)
Addieu is a mobile app that allows you to connect on all your favorite social networks when you first meet someone. It helps you remember how you met someone by sharing your contact info into the other person's address book, pulling in your last Foursquare checkin to remember where you met them, and adds them to a Twitter list to organize what type of contact they are.
Founder
womENT Women's Leadership Council (Sole Proprietorship)
Sole Proprietorship; 1-10 employees; Professional Training & Coaching industry
April 2009 – June 2011 (2 years 3 months)
womENT empowers female entrepreneurs through discussion of the challenges they face. We encourage women to strike out on their own by fostering an open and honest dialogue. Women from all walks of life are taking advantage of social media platforms to create a Network while building their businesses. We believe women entrepreneurs will Thrive individually by coming together as a community.
Communication Strategist
Perks Consulting
Privately Held; 1-10 employees; Marketing and Advertising industry
February 2010 – August 2010 (7 months)
Communication strategy consulting for midsize companies on social media branding, strategy and implementation.
■ Create and implement comprehensive and cohesive social media, community management, and public relation strategy specific to each client.
■ Determines brand voice, audience & content sourcing, engagement and community development.
■ Curation of private Twitter lists to identify potential customers, thought leaders, industry pundits, competitors and evangelists.
Communication Strategist
We Are Family Foundation
Nonprofit; 11-50 employees; Nonprofit Organization Management industry
January 2010 – March 2010 (3 months)
Communication strategist at the non-profit We Are Family Foundation and Three Dot Dash (http://threedotdash.org)
Brand Strategist
The Cause Is The Habit (Sole Proprietorship)
Sole Proprietorship; 1-10 employees; Professional Training & Coaching industry
January 2007 – February 2010 (3 years 2 months)
Develop integrated brand strategies for clients that are compatible with both online and offline business objectives as necessary.
Director of Social Media
HSDominion/CHMajor
Privately Held; 1-10 employees; Public Relations and Communications industry
June 2009 – January 2010 (8 months)
Director of Social Media
Campbell Publicity
June 2009 – January 2010 (8 months)
Current Active Clients:
Rubenstein Public Relations
H.S.Dominion
CHmajor Group
Relentlezz Films
Music Genome Project
Soilders,Sailors,Marines and Airman's Club
Main Street Development
Dynasty Icon (formerly Dirty South) "Cancer Ball"
NYC Public School Athletic League
BofE Special Services
Dept of Defense Media Office
Senior Associate Editor
Critique Media
October 2008 – February 2009 (5 months)
As Senior Director in editorial and advertising at Critique Media I edited all articles including but not excluded to: reviews, critiques, commentaries for TechCritique and LuxeCritique. I wrote in depth articles for TechCritique concerning technology and social media communications. I crafted and solidified a brand vision for two separate publications under one brand- Critique Media.
Art Director
Warehouse Agency NYC
September 2008 – January 2009 (5 months)
During my duration as an Art Director at Warehouse Agency NYC I put into practice my knowledge of branding, advertising, marketing, design proportions, and typographical treatment. I oversaw a handful of brands including One Brooklyn Bridge Park, Capella & Loft 25. My job was to invigorate already known brands as well as create new identities for up and coming luxury real estate brands. I implemented various programs such as Adobe InDesign, Illustrator and Photoshop as well as traditional methods like sketching and collage.
Damien Basile's Education
Fashion Institute of Technology
AAS, Fashion Design, Communication Design, Graphic Design
1998 – 2005
Damien Basile's Additional Information
- Websites:
- Groups and Associations:
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Mensa, Triiibes.com
- Honors and Awards:
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Graduation from WIBO (Workshop In Business Opportunities) 2008: Acceptance into Mensa High IQ Society 2005
Contact Damien for:
- career opportunities
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