
Director of Game Entertainment at Los Angeles Dodgers
Greater Los Angeles Area

Director of Game Entertainment at Los Angeles Dodgers
Greater Los Angeles Area
Marketing Communications professional with nine years of experience planning, directing and executing consumer communications initiatives and programs. Track record of producing extremely visible, high-ROI projects, in high-pressure, rapid deployment environments. Areas of expertise include developing business plans, marketing plans, and budgets; working cohesively with sales teams, marketing teams and internal/external sales partners; extensive copy/content writing and editing for electronic and print media; graphics and web design; developing relationships with vendors and managing writers, editors and designers; live event coordination, promotional marketing and directing game-operations.
TECHNICAL SKILLS:
Proficient: Word, Publisher, PowerPoint, Excel, Outlook, Photoshop, Dreamweaver, Acrobat, HTML, XHTML, CSS, JavaScript, and AJAX, FLASH
Experienced: Visio, Project, and AS3
Supervised: After Effects, Avid, Final Cut Pro
SOFT SKILLS:
Communication & Collaboration Skills Intuitive Problem Solving
Conflict Management
Interpersonal Skills
Planning and Organization
Time Management
Leadership and Motivational Skills
Initiative and Ownership
(Privately Held; Sports industry)
September 2009 — Present (3 months)
(Internet industry)
February 1999 — Present (10 years 10 months)
Internet consultation (web developent, graphic design, site administration, and e-marketing solutions)
(Marketing and Advertising industry)
April 2009 — September 2009 (6 months)
Developed and maintained the company's web presence, informational architecture, style sheets, and ensured all eMarketing communications met corporate standards and were consistent with brand identity. Responsibilities include: managing content & copy, graphic design & layout, and audio/video production; optimizing effectiveness of communication (SEO, SEM); providing advice for best practices; overseeing timely deployment for all product launches and online campaigns; proactively manage and update web content; providing recommendations based upon web analytics and sales metrics. to develop website efficiencies, produce sales leads, generate traffic, and increase positive UX; collaborating with the internal marketing, sales, design teams, content submitters, and ownership on content management and product development.
(Privately Held; 51-200 employees; Sports industry)
September 2006 — October 2008 (2 years 2 months)
Managed activation of this professional sports team’s marketing messaging (game operations, events, promotions), and served as creative lead for brand development during the transition resulting from the split with the Sonics and subsequent relocation to Oklahoma. Managed the production and distribution of print communications; supervised all aspects of project development, including assigning developmental steps, establishing timelines, and managing production through project completion/customer satisfaction; facilitated cross-departmental integration with Marketing, Digital Media and Business Development. Supervised and managed departmental full time and game/event staff, including third party audio/video contractors, talent agencies, production houses, and prop/equipment suppliers.
(Sports industry)
March 2005 — September 2006 (1 year 7 months)
Expanded the Mariners brand reach through its non-for-profit arm, Mariners Care.
Developed the Safety All-Stars, Coaches Clinics, and DREAM Team community programs to further penetrate existing markets.
Produced e-mail blasts, in-game video content and print collateral.
Responsible for managing the Mariner Moose (Good Will Ambassador for the Seattle Mariners) program, including budgeting and resource allocation.
(Privately Held; 201-500 employees; Sports industry)
March 2002 — March 2005 (3 years 1 month)
Coordinated the contractual fulfillment of client services this entertainment company’s presence or support; managed scheduling of community events; provided creative lead for print collateral, digital media and video production for the Mariner Moose; managed the production and distribution of print communications; supervised all aspects of project development from planning to execution and deployment. Oh yeah.. and I was the Mariner Moose too.
(Self-Employed; Myself Only; Internet industry)
October 2000 — March 2002 (1 year 6 months)
Freelance Web Development including, Information Architecture and Graphic Design
Client List:
DigitalPendulum.com
ImageServe.com
Auburn University
Business Administration , Marketing - Internet Commerce , 1998 — 2001
Google search me...
- Professional Interests: Marketing, Promotions, E-Commerce, Web Development, Information Architecture, and Sports Entertainment Personal Interests: Guitar, Snowboarding, Hiking, Travel, Auburn University Football, and Concerts
2007 - Subject of Auburn University ALUM Spotlight
2006 - Seattle Mariners, Presidents Award