Damian Davila Rojas

Current

Freelance Writer at Internet Brands
Alumni Assistant at East-West Center
GMAT Instructor at Kaplan Test Prep and Admissions

Lead Consultant at idaconcpts

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1 more...

Past

Webmaster - EALL Department. at University of Hawaii at Manoa
Director of Marketing at Blue Lava Technologies
Business Specialist - RA at Laboratory for Interactive Learning Technologies (LILT)

GMAT Mathematics Instructor at The Princeton Review
Mathematics Teacher at Tecnológico de Monterrey
Marketing Intern - MovieLearn at Bigfoot Entertainment
Management Trainee – Canada (Nachwuechs-Fuehrungskraft Kanada) at Lidl
U of A Bookstore - Retailing and Services Intern at University of Alberta
Development Office - Student Caller at University of Alberta
Intern at U.S. Commercial Service

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7 more...

Education

University of Hawaii - College of Business Administration
The University of British Columbia
University of Alberta

Colegio Aleman Humboldt

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1 more...

Recommended

15 people have recommended Damian

Connections

243 connections

Industry

Marketing and Advertising

Websites

Damian Davila Rojas’s Summary

My main career goal is to create and implement creative and effective online and offline marketing campaigns that provide the best engagement to the customer and the best ROI to the company.

I became interested in the field of online marketing and web analytics through my personal and professional development over the past 7 years.

I strive to search for innovative solutions, rather than decide between trade-offs, that will improve customer engagement.

Damian Davila Rojas’s Specialties:

Web analytics, online marketing and promotion, online polling, market research, business intelligence reports, providing management with actionable data, online advertising (CPM and CPC), keyword purchasing, putting complicated concepts in layman's terms, permission marketing, international networking, languages (Spanish, English, German, French).

Damian Davila Rojas’s Experience

Freelance Writer

Internet Brands

(Public Company; INET; Internet industry)

July 2009 — Present (5 months)

Writing of online articles on world travel at the World66 Online Travel Guide.

* Sample articles *

Haleiwa, HI - Things to Do:
http://tinyurl.com/matc4w

Galapagos Islands, Ecuador - Day Trips:
http://tinyurl.com/le3e4l

Padova, Italy - Travel Guide:
http://tinyurl.com/lgn3zo

* For a complete list of contributions *

http://www.world66.com/member/damiandavilarojas/?full=changedArticles
Alumni Assistant

East-West Center

(Non-Profit; International Affairs industry)

July 2009 — Present (5 months)

Support the Associates Office in extending the outreach of the East West Center through its network of 55,000 Alumni professionals. Responsible for formatting, maintaining the Alumni website including online communities, Internet links and other communication tools in order to ensure good communication with East West Center Alumni.

EWCA Website:
http://www.eastwestcenter.org/alumni
- Developed with Typo3
- Management of the Alumni section ONLY.

EWCA Blog:
http://forum.eastwestcenter.org/alumni
- Developed with Wordpress

Sample newsletters:
http://www2.eastwestcenter.org/alumni/enews/October09.html
http://www2.eastwestcenter.org/alumni/fundraising/give_aloha_2009.html
- Developed with Macromedia Dreamweaver

Keywords: social networking, alumni relations, alumni engagement, community building, HTML coding, blogging, e-newsletter writing, work with databases, web analytics, evaluation of marketing initiatives.
GMAT Instructor

Kaplan Test Prep and Admissions

(Public Company; WPO; Education Management industry)

July 2009 — Present (5 months)

I present the Kaplan Method for the GMAT to business professionals and coach them to improve their GMAT scores.
Lead Consultant

idaconcpts

(Marketing and Advertising industry)

June 2009 — Present (6 months)

Create, develop, manage, and monitor online presence and communities for business to create engaging online activities with actionable incentives to meet a company's objectives.

Deliverables include: Wordpress blogs, Facebook Pages and Groups, Twitter accounts, hiring of bloggers, installation of Google Analytics and Quantcast web analytics tools.

Examples of deliverables:

* Twitter: http://twitter.com/milanofreezer
* Facebook Page: http://facebook.com/milanofreezerhawaii

For more details, contact me at damiandavilarojas at gmail dot com and visit http://www.idaconcpts.com for more information on actionable web analytics and online marketing.
Webmaster - EALL Department.

University of Hawaii at Manoa

(Educational Institution; Higher Education industry)

January 2009 — July 2009 (7 months)

Webmaster of the website of the East Asian Languages & Literatures (EALL) Department at the University of Hawaii at Manoa. I am very familiar with putting Chinese, Japanese, and Korean characters into web pages and word editing programs, both in Windows and Apple operating systems. Also, I have basic knowledge of how to translate Chinese characters into English (and vice versa) and the use of pinyin characters.

I interact with faculty and administrative personnel to create, design, and maintain surveys, polls, and digital forms. Also, I provide tech support to faculty and administrative personnel.

I am proficient in HTML coding and web design, for additional samples of work review:

http://www.hawaii.edu/eall

http://www.idaconcpts.com

http://www.baconlettucephoto.com
Director of Marketing

Blue Lava Technologies

(Privately Held; Computer Software industry)

July 2008 — June 2009 (1 year )

* Track web metrics and use them to increment web site traffic and user conversion using Google Analytics, Quantcast, Compete, Google Trends, Click Tracks, and in-house web analytics tools.
* Create and implement online marketing strategies to develop the iLovePhotos online brand.
* Active communication with bloggers, online journalists, and social media consultants specialized in Mac products and services. Written communication in English, Spanish, French, and German.
* Able to track online presence of the iLovePhotos brand in English, Spanish, French, German, Portuguese, Chinese, and Japanese.
* Managing of online communities (Facebook, Flickr, Twitter, FriendFeed, Wakoopa) to gather user feedback for software developers and management.
* Responsible for bidding the PPC and CPM purchases of online advertising to maximize conversion’s ROI.
* Define, monitor, provide recommendations, and implement changes to optimize website’s funnel strategy.
* Writing of effective e-mail newsletters to call for user action (average delivery rate: 99%, average open rate: 40%, average click-through rate: 10%).
* Creation of a photo community, Bacon Lettuce Photo - http://baconlettucephoto, with over 1,700 monthly readers.
* Responsible for interviewing, hiring, and negotiation of rates of bloggers for company blog.
* Report performance of online marketing efforts and website to management.
* Provide on-site demos at corporate events, colleges, and social events.
Business Specialist - RA

Laboratory for Interactive Learning Technologies (LILT)

(Research industry)

August 2007 — July 2008 (1 year )

* Facilitate the necessary software, hardware, services and personnel to a team of 15 developers to create compelling ubiquitous wireless prototypes.
* Streamline administrative processes for projects funded by public and private grants.
* Procure the acquisition and/or sampling of key domestic and international products such as head mounted displays, ultra mobile PCs, electronic paper displays, EVDO cards, and prototyping kits.
* Excel at oral, written communication skills to secure the timely delivery of products and services.
*Liaison with University of Hawaii academic and administrative personnel to improve project.
GMAT Mathematics Instructor

The Princeton Review

(Public Company; 501-1000 employees; TPR; Education Management industry)

January 2006 — May 2007 (1 year 5 months)

* Provide working professionals test-taking strategies to help them maximize their performance on the Quantitative section from the GMAT test.
* Proficiency in the teaching techniques from the Princeton Review and effective use of the board, careful monitoring of student’s progress and emphasis on the Princeton Review's online platform.
* Deliver effective presentations that motivate busy executives to continue improving on the GMAT.
Mathematics Teacher

Tecnológico de Monterrey

(Educational Institution; 10,001 or more employees; Higher Education industry)

July 2004 — May 2007 (2 years 11 months)

* Educate, motivate, provide performance feedback and mentor about 120 students per semester.
* Full-scholarship to complete Masters in Technology Education degree.
* Teach and coach learning strategies to groups of 30 students at a time.
* Lead groups of 5 to 7 teachers to achieve and excel at goals set for a semester.
Marketing Intern - MovieLearn

Bigfoot Entertainment

(Privately Held; 51-200 employees; Entertainment industry)

February 2004 — July 2004 (6 months)

* Research ESL market and develop strategies for native Spanish speakers in Southern Florida.
* Seek University-level English language centers for testing out trial versions of English-teaching software.
* Translation from English to Spanish from documents, websites, and other documents.
Management Trainee – Canada (Nachwuechs-Fuehrungskraft Kanada)

Lidl

(Privately Held; 10,001 or more employees; Retail industry)

March 2003 — February 2004 (1 year )

* Successfully directed for 2 months an 800 sq. meters store (10-12 employees) with average weekly sales of 500,000 EUR and 3,000 weekly customers.
* Assessed Lidl Italy in the improvement of inventory practices with a 2-month intensive program that resulted in reduction of in-store inventory performance from 5 hours to 2.5 hours.
* Assisted in administration of a 6-store district with combined weekly sales around 350,000 EUR.
* Training in administration of a non-food goods warehouse with production of 500 pallets/day.
U of A Bookstore - Retailing and Services Intern

University of Alberta

(Educational Institution; 10,001 or more employees; Higher Education industry)

May 2002 — August 2002 (4 months)

* Internship for university credit through the Canadian Institute of Retailing and Services.
* Performed sales variance analysis of bookstore revenues and departmental analysis of sales.
Development Office - Student Caller

University of Alberta

(Educational Institution; 10,001 or more employees; Higher Education industry)

January 2001 — March 2002 (1 year 3 months)

Achieved over CAN$15,000 in Alumni donations to various University of Alberta initiatives.
Intern

U.S. Commercial Service

(Government Agency; 1001-5000 employees; International Trade and Development industry)

2000 — 2000 (less than a year)

* Implement various client service programs to improve the bilateral commerce between Ecuador and the United States.
* Elaboraton of Market Overview Report on Importation of Commercial Fishing Equipment for 1997-2000.

Damian Davila Rojas’s Education

University of Hawaii - College of Business Administration

MBA , Business Administration , 2007 — 2009

Cummulative GPA: 3.85 out of 4.00
Shidler International Excellence Scholarship
Achievement Scholarship Asian Pacific Focus
2009 Business Night Outstanding Student in Entrepreneurship

Activities and Societies:

Semifinalist and Best Presentation Award at the 2008 Asia Moot Corp Business Plan Competition at Bangkok (Thailand),
Finalist and Top All-Student Prize at the University of Hawaii Business Plan Competition 2008,
Semifinalist at the University of Hawaii Business Plan Competition 2009,
Member of Beta Gamma Sigma Honors Society,
Member of Mu Kappa Tau Marketing Honor Society,
Volunteer at the East-West Sports Summit 2007
The University of British Columbia

MET , Educational Technology , 2005 — 2007

http://met.ubc.ca/

Activities and Societies:

Fully sponsored joint degree postgraduate program between University of Columbia (Canada) and Tecnológico de Monterrey (Mexico).

Sample coursework: http://davilaetec533.blogspot.com
University of Alberta

Bcom , Finance , 2000 — 2002

* Initiated transfer program between University of Alberta (Canada) and ESPOL (Ecuador).
* First Ecuadorian student to receive a joint-degree with distinction.
* Academic Excellence Scholarship
* Investment Analyst for the PRIME Fund Program (equity portfolio of over CAN$1,000,000).
* Cumulative GPA: 8.30 out of 9.00.

Activities and Societies:

PRIME Fund Program
Colegio Aleman Humboldt

High School Diploma ,

Additional Information

Damian Davila Rojas’s Websites:

Damian Davila Rojas’s Interests:

Ruido Ecuador, http://myspace.com/ruidoecuador Morsa, htpp://myspace.com/morsarocks

Damian Davila Rojas’s Groups:

Delta Upsilon Alberta Chapter, Mu Kappa Tau Marketing Honor Society, Betta Gamma Sigma Honors Society

Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
Obama for America
Delta Upsilon International Fraternity
Web Analytics Association
University of Alberta Alumni
Mu Kappa Tau (MKT)
Web Analytics Professionals (+5000 web analytics members) Join now!
University of British Columbia (UBC) Alumni
Voice of Customer Analytics
Digital Marketing
Web & Marketing Analytics Group - IQ Workforce
Tweeple
University of Hawaii at Manoa Shidler College of Business
University of Hawaii Alumni Association
East-West Center Alumni and Community
TED: Ideas Worth Spreading
HawaiiComm - A Marketing Hui
TechHui
Beta Gamma Sigma - The International Honor Society Recognizing Business Excellence
University of Alberta School of Business Alumni Association
Online Media Jobs -- Work in Internet Marketing, E-business, Web Analytics, etc.
Google Analytics
'09 Grads