Dallas Lawrence

Current

• Chair, Global Social & Digital Media Practice at Levick Strategic Communications
• LT at U.S. Navy Reserve

Past

• Vice President, Digital Media at National Association of Manufacturers
• Director, Office of Public Liaison and Community Relations at United States Department of Defense
• Spokesperson and Director of Regional Media Outreach at Coalition Provisional Authority, Baghdad

• Director of Congressional Communications at U.S. Department of Education
• Director of Communications at United States House of Representatives
• National Communications Director at GOPAC

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Education

• The Johns Hopkins University
• University of California, Berkeley

Recommended

1 person has recommended Dallas

Connections

100 connections

Industry

Public Relations and Communications

Dallas Lawrence’s Summary

Professional Biography

Dallas Lawrence provides Levick clients with more than a dozen years of senior international, federal, state, local, and private sector leadership, ensuring the management and oversight of vital global online communications.

As head of Levick’s Digital Media team, Mr. Lawrence develops and implements strategies to most effectively reach key audiences as well as to minimize attacks against clients on blogs, web sites, social networks, email, and other online forums.

Before joining Levick, Mr. Lawrence served as Vice President for New Media for the National Association of Manufacturers (NAM). There he built a New Media team and leveraged emerging digital, blog, and web 2.0 technologies to advance the legislative and public affairs agenda of the association’s 11,000 member companies.

Mr. Lawrence served for more than five years as a trusted member of President Bush’s communications team, representing the White House and two cabinet agencies in more than a dozen countries during some of the most challenging public affairs crises of the President’s administration.

Mr. Lawrence served Secretaries Rumsfeld and Gates as director of the Office of Community Relations and Public Liaison for the Department of Defense, coordinating all outreach with community, civic, and media analyst groups as well as directing all corporate affairs and global public liaison efforts in more than 175 countries.

Prior to his DoD service, Mr. Lawrence was tapped by the White House to serve as a spokesperson for Ambassador L. Paul Bremer and the Coalition Provisional Authority in Iraq.

Mr. Lawrence also spent several years managing state and local political campaigns, working on Capitol Hill as a communications director, and advising dozens of House and Senate candidates on effective campaign and message strategies. Mr. Lawrence is a commissioned reserve public affairs officer in the United States Navy and holds a Top Secret security clearance.

Dallas Lawrence’s Specialties:

Public relations, crisis communications, digital media, blogs, government relations, public affairs, media affairs, marketing, brand development, reputation management, corporate communications, internal communiations

Dallas Lawrence’s Experience

• Chair, Global Social & Digital Media Practice

  Levick Strategic Communications

  (Privately Held; Public Relations and Communications industry)

  April 2008 — Present (1 year 8 months)

  Levick Strategic Communications is the nation's leading crisis communications and high stakes public relations firm. Our Global Social and Digital Media Practice provides integrated reputation management, brand equity and online crisis communications counsel to the countries, companies and brands we represent.

• LT

  U.S. Navy Reserve

  (Public Relations and Communications industry)

  2002 — Present (7 years )

• Vice President, Digital Media

  National Association of Manufacturers

  (Public Company; 1001-5000 employees; Oil & Energy industry)

  May 2007 — June 2008 (1 year 2 months)

• Director, Office of Public Liaison and Community Relations

  United States Department of Defense

  (Government Agency; 10,001 or more employees; Military industry)

  October 2004 — May 2007 (2 years 8 months)

• Spokesperson and Director of Regional Media Outreach

  Coalition Provisional Authority, Baghdad

  (Public Relations and Communications industry)

  2004 — 2004 (less than a year)

• Director of Congressional Communications

  U.S. Department of Education

  (Public Relations and Communications industry)

  2002 — 2004 (2 years )

• Director of Communications

  United States House of Representatives

  (Government Agency; 11-50 employees; Legislative Office industry)

  2001 — 2002 (1 year )

• National Communications Director

  GOPAC

  (Public Relations and Communications industry)

  2000 — 2002 (2 years )

Dallas Lawrence’s Education

• The Johns Hopkins University

  MA , Government , 2004 — 2008

  Masters Degree in Government to be completed in 2009

• University of California, Berkeley

  Political Science , 1996 — 2000

Additional Information

Dallas Lawrence’s Groups:

•    Current/Former Presidential Appointees
•    Coalition Provisional Authority Alumni
•    President George W. Bush Administration Appointees

Dallas Lawrence’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• reference requests
• getting back in touch