Dale Larson

Current

Advisor at San Francisco App Studio
Advisory Board at HearPlanet
Advisor, Consulting VP Social Media at Viewstream

Consultant and Advisor at Various Businesses

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Past

Interim VP Marketing and Business Development at HearPlanet
Director Mobile and Internet Marketing at Donordigital
Lead Account Planner / Senior Project Manager at ipsh!

Publisher, Director of Marketing at Raised Barn Press
Operations Manager at Scitx
Managing Editor at Sandwich Islands Publishing
President/CEO at IAM
Software Engineer at Commodore/Amiga

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5 more...

Education

The Evergreen State College

Recommended

17 people have recommended Dale

Connections

500+ connections

Industry

Internet

Dale Larson’s Summary

“Sprawled on a bar chair in the midst of the hubbub was one Dale Larson, an example of the trendy high-tech entrepreneurs who populate the literary scene these days. Larson had a tale to tell….” -London Sunday Times, 1997

Early pioneer  of  mobile, web, and online  commerce and marketing. Author of an Internet book and publisher of many other books. Software  engineer  at  Commodore-Amiga. CEO  of  software  publisher  IAM. Founded first company at age 15 (computer consulting/software development). Nearly 20 years experience building and launching consumer products, 5 years experience marketing major brands. Two successful exits.

* Connects ideas and people across diverse domains
* Thrives on cutting edge projects and navigating previously uncharted territory
* Makes fun, creative use of minimal resources
* Passionate user/consumer advocate
* Great intuitive sense for what will and won't work. And what will be a hit.

Dale Larson’s Specialties:

iPhone, social media, Twitter, Facebook, Internet, mobile, startups, management, marketing, strategy, product management, software development, project management, books, publishing, fitness, games, travel, entertainment, account planning, advertising, pr, guerrilla marketing, blogs, blogging, wikis, online communities, social networks, web development, microsites, banner ads, search, SEM, SEO, PPC, SMS, MMS, text messaging, shortcodes, ringtones, WAP, mobile web, web 2.0

Dale Larson’s Experience

Advisor

San Francisco App Studio

(Computer Software industry)

June 2009 — Present (6 months)

SF App Studio designs, develops, markets and supports applications for iPhone.
Advisory Board

HearPlanet

(Internet industry)

December 2008 — Present (1 year )
Advisor, Consulting VP Social Media

Viewstream

(Internet industry)

2008 — Present (1 year )
Consultant and Advisor

Various Businesses

(Privately Held; Professional Training & Coaching industry)

1998 — Present (11 years )

Technology, business and marketing consultant to a variety of clients including startups, small businesses, marketing agencies, and major brands in diverse fields.
Member of several Advisory Boards.
Expert, speaker, author, frequently quoted by media, presents to conferences and university classes.
Interim VP Marketing and Business Development

HearPlanet

(Publishing industry)

February 2009 — June 2009 (5 months)

Helped our iPhone app hit 500,000 app downloads in first four months (reaching #2 travel app in both paid and free), earn media coverage including newspapers, print magazines and national TV, and win recognition from Apple. Also prepared and/or delivered award winning product pitches and investor pitches, contributed to product management, and developed content partnerships with major publishers.
Director Mobile and Internet Marketing

Donordigital

(Privately Held; Fund-Raising industry)

January 2007 — October 2007 (10 months)

Led search, online advertising and social media across all clients. Developed and implemented ongoing mobile marketing programs for clients including The Humane Society of the United States and NARAL Pro-Choice America.
Lead Account Planner / Senior Project Manager

ipsh!

(Public Company; OMC; Marketing and Advertising industry)

March 2005 — November 2006 (1 year 9 months)

As employee number six, helped grow this mobile marketing agency to acquisition and through it's first year as an Omnicom company. Managed mobile marketing strategy and implementation for clients such as Heineken, Johnson and Johnson, Fox, Pfizer, Warner Music Group, Sony Pictures, and many others. Product Managed development of our new SaaS mobile messaging marketing platform.
Publisher, Director of Marketing

Raised Barn Press

(Publishing industry)

2002 — 2003 (1 year )

Handicapped with a late start and a shoestring budget, orchestrated successful packaging, launch, promotion, distribution and sales of a hardbound full-color art book with full-length DVD movie (and separate soundtrack CD).
http://www.dramainthedesert.com
Operations Manager

Scitx

(Internet industry)

1999 — 2002 (3 years )

First employee (reporting to founder/CEO), built and ran Internet datacenter. Hired and managed staff in all areas to support our infrastructure and customers. Selected, purchased, configured, monitored and maintained circuits, routers, switches and servers. Managed construction projects including redundant electrical with UPS and generator, cabinets, cabling, environmental and security/access control. Worked with a wide variety of Internet clients, managing their web and other infrastructure, and contributed to the efforts of our sales and marketing team.
Managing Editor

Sandwich Islands Publishing

(Publishing industry)

January 1998 — December 1998 (1 year )

Published a dozen new video game strategy guide book titles and managed extensive backlist, as well as contributing to our "Best of Maui" annual hardcover guide. Increased sales via Internet marketing, retail relationships and improved product line and schedules. Hit: Pokemon. Near Miss: Grand Theft Auto.
President/CEO

IAM

(Computer Software industry)

1993 — 1998 (5 years )

Founded and managed this successful software, book, and video publishing company. Authored a 1993 (revised 1996) book: "Connect Your Amiga! A Guide to the Internet, LANs, BBSs and Online Services." Edited and published other books. Did all PR and advertising in traditional media and online (pioneering online as early as 1993). Distributed development teams. Worldwide distribution, marketing and partnerships. Spoke at conferences worldwide, wrote magazine articles.
Software Engineer

Commodore/Amiga

(Public Company; Computer Hardware industry)

January 1990 — June 1993 (3 years 6 months)

Hired as third member of the Networking Group within the AmigaOS development team, helped design and implement new networking standards and protocols (mostly within the framework of TCP/IP and Ethernet, Dale is named in some Internet RFCs). Left to found new software company, licensing software I'd developed for Commodore and developing new software.