Associate Brand Manager at Del Monte Foods
San Francisco Bay Area
- Current
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- Associate Brand Manager - Tomatoes at Del Monte Foods
- Past
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- Marketing Manager - Corporate Marketing Group at Infosys Technologies
- Haas "International Business Development" Project Team at Gap Inc.
- Director of Marketing at Anresco Laboratories
- Education
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- University of California, Berkeley - Walter A. Haas School of Business
- Duke University
- Taipei American School
- Connections
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206
connections
- Industry
- Consumer Goods
- Websites
Dai Deh’s Summary
- Currently an Associate Brand Manager at Del Monte Foods, on the Tomatoes team within Del Monte Brands; product responsibilities include tomato paste, sauce, crushed/puree, ketchup, spaghetti sauce and others
- Graduated from the Haas School of Business at UC Berkeley in May 2008 with a focus on marketing/brand management; won the Elite 8 Brand Management Case Competition in 2008; international internship experience with Gap in HK/China and Infosys Technologies in Bangalore, India
- Started career as the Director of Sales & Marketing at Anresco Laboratories (2001-2006), a food-testing laboratory in San Francisco
Dai Deh’s Specialties:
Forecasting, project management, marketing expenditure management, health & wellness initiatives, branding, advertising, pricing, competitive analysis, new product development, information- & technology-based marketing (i.e. data mining), marketing communications, consumer behavior, focus groups
Dai Deh’s Experience
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Associate Brand Manager - Tomatoes
Del Monte Foods
(Public Company; 1001-5000 employees; DLM; Consumer Goods industry)
August 2008 — Present (3 months)
- Forecast monthly shipments and consumption for 7 product segments; consumption modeling
- Lead cross-functional teams, including customer marketing, demand planning, finance, QA, and design/packaging to drive special projects to completion
- Direct health & wellness initiatives, including sodium-reduction projects and high-fructose-corn-syrup elimination -
Marketing Manager - Corporate Marketing Group
Infosys Technologies
(Public Company; 10,001 or more employees; INFY; Information Technology and Services industry)
June 2007 — August 2007 (3 months)
● Evaluated Web 2.0 technologies to elevate the Flat World marketing campaign; presented recommendations to the Head of Online Marketing
● Supervised design of Global 2000 CXO social bookmarking network
● Managed and optimized online marketing campaigns on Forbes.com, Economist.com and BusinessWeek.com
● Summer internship in Bangalore, India -
Haas "International Business Development" Project Team
Gap Inc.
(Public Company; 10,001 or more employees; GPS; Retail industry)
May 2007 — June 2007 (2 months)
● Conducted needs assessment, analyzed industry/economic trends, interviewed and shortlisted NGOs for women garment workers’ empowerment program
● Three-week consulting project in Hong Kong and China -
Director of Marketing
Anresco Laboratories
(Privately Held; 11-50 employees; Food & Beverages industry)
September 2001 — June 2006 (4 years 10 months)
● Administered national marketing budget towards targeted marketing initiatives, advertising, service diversification and process development
● Directed weekly meetings with President, Laboratory Director and Chairman to fine-tune marketing direction and strategy
● Managed a cross-functional team of marketing associates, senior analysts and food chemists in 3 regional laboratories
● Tripled attendance at FDA Town Hall meetings through industry networking
● Launched “Antibiotics in Shrimp” marketing initiative that allowed company to surpass 700-samples-per-month benchmark 10 times in 15 months
● Remodeled marketing campaigns for 5 international trade shows
● Developed weekly sample-aging report that improved on-time reporting by 40% within 5 months of implementation
Dai Deh’s Education
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University of California, Berkeley - Walter A. Haas School of Business
MBA, Marketing, 2006 — 2008
- Heavy interest in Brand Management and CPG
- Selected for International Business Development; CSR consulting project in Hong Kong and China for Gap, Inc.- Activities and Societies:
- Asia Business Conference (Co-Chair), Haas Hoops Basketball Club (President), Haas Marketing Club, HaasWeek (Writer), Haas Student Blogs, GAP209 Diversity Initiative (Co-Founder), Cohort Social Rep -- Blue Cohort
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Duke University
B.A. Comparative Area Studies, Focus on East Asia & North America; minors in Economics and Markets & Management, 1997 — 2001
- Activities and Societies:
- Duke University Pediatric Bone Marrow Transplant Unit, Asian Student's Association, Baby Blue Basketball Tournaments, Circle K International, Stonehenge Student Council
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Taipei American School
Additional Information
Dai Deh’s Websites:
Dai Deh’s Interests:
Basketball, billiards, blogging, boba, blogging, backpacking, boarding
Dai Deh’s Groups:
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Haas/Berkeley Alumni
Dai Deh’s Honors:
Elite 8 Brand Management Case Competition 2007 - Haas Team, First Place
Infosys Technologies Jigsaw Puzzle Competition - First Place
Dai Deh’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- reference requests
- getting back in touch
