Dai Deh

Current

• Associate Brand Manager - Tomatoes at Del Monte Foods

Past

• Marketing Manager - Corporate Marketing Group at Infosys Technologies
• Haas "International Business Development" Project Team at Gap Inc.
• Director of Marketing at Anresco Laboratories

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Education

• University of California, Berkeley - Walter A. Haas School of Business
• Duke University
• Taipei American School

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Connections

271 connections

Industry

Consumer Goods

Websites

• My Blog
• My Company

Dai Deh’s Summary

- Currently an Associate Brand Manager at Del Monte Foods, on the Tomatoes team within Del Monte Brands; product responsibilities include tomato paste, sauce, crushed/puree, ketchup, spaghetti sauce and others
- Graduated from the Haas School of Business at UC Berkeley in May 2008 with a focus on marketing/brand management; won the Elite 8 Brand Management Case Competition in 2008; international internship experience with Gap in HK/China and Infosys Technologies in Bangalore, India
- Started career as the Director of Sales & Marketing at Anresco Laboratories (2001-2006), a food-testing laboratory in San Francisco

Dai Deh’s Specialties:

Forecasting, project management, marketing expenditure management, health & wellness initiatives, branding, advertising, pricing, competitive analysis, new product development, information- & technology-based marketing (i.e. data mining), marketing communications, consumer behavior, focus groups

Dai Deh’s Experience

• Associate Brand Manager - Tomatoes

  Del Monte Foods

  (Public Company; 1001-5000 employees; DLM; Consumer Goods industry)

  August 2008 — Present (1 year)

  - Forecast monthly shipments and consumption for 7 product segments; consumption modeling
  - Lead cross-functional teams, including customer marketing, demand planning, finance, QA, and design/packaging to drive special projects to completion
  - Direct health & wellness initiatives, including sodium-reduction projects and high-fructose-corn-syrup elimination

• Marketing Manager - Corporate Marketing Group

  Infosys Technologies

  (Public Company; 10,001 or more employees; INFY; Information Technology and Services industry)

  June 2007 — August 2007 (3 months)

  ● Evaluated Web 2.0 technologies to elevate the Flat World marketing campaign; presented recommendations to the Head of Online Marketing
  ● Supervised design of Global 2000 CXO social bookmarking network
  ● Managed and optimized online marketing campaigns on Forbes.com, Economist.com and BusinessWeek.com
  ● Summer internship in Bangalore, India

• Haas "International Business Development" Project Team

  Gap Inc.

  (Public Company; 10,001 or more employees; GPS; Retail industry)

  May 2007 — June 2007 (2 months)

  ● Conducted needs assessment, analyzed industry/economic trends, interviewed and shortlisted NGOs for women garment workers’ empowerment program
  ● Three-week consulting project in Hong Kong and China

• Director of Marketing

  Anresco Laboratories

  (Privately Held; 11-50 employees; Food & Beverages industry)

  September 2001 — June 2006 (4 years 10 months)

  ● Administered national marketing budget towards targeted marketing initiatives, advertising, service diversification and process development
  ● Directed weekly meetings with President, Laboratory Director and Chairman to fine-tune marketing direction and strategy
  ● Managed a cross-functional team of marketing associates, senior analysts and food chemists in 3 regional laboratories
  ● Tripled attendance at FDA Town Hall meetings through industry networking
  ● Launched “Antibiotics in Shrimp” marketing initiative that allowed company to surpass 700-samples-per-month benchmark 10 times in 15 months
  ● Remodeled marketing campaigns for 5 international trade shows
  ● Developed weekly sample-aging report that improved on-time reporting by 40% within 5 months of implementation

Dai Deh’s Education

• University of California, Berkeley - Walter A. Haas School of Business

  MBA , Marketing , 2006 — 2008

  - Heavy interest in Brand Management and CPG
  - Selected for International Business Development; CSR consulting project in Hong Kong and China for Gap, Inc.

  Activities and Societies:

  Asia Business Conference (Co-Chair), Haas Hoops Basketball Club (President), Haas Marketing Club, HaasWeek (Writer), Haas Student Blogs, GAP209 Diversity Initiative (Co-Founder), Cohort Social Rep -- Blue Cohort

• Duke University

  B.A. Comparative Area Studies , Focus on East Asia & North America; minors in Economics and Markets & Management , 1997 — 2001

  Activities and Societies:

  Duke University Pediatric Bone Marrow Transplant Unit, Asian Student's Association, Baby Blue Basketball Tournaments, Circle K International, Stonehenge Student Council

• Taipei American School

Additional Information

Dai Deh’s Websites:

• My Blog
• My Company

Dai Deh’s Interests:

Basketball, billiards, blogging, boba, blogging, backpacking, boarding

Dai Deh’s Groups:

•    Haas/Berkeley Alumni

Dai Deh’s Honors:

Elite 8 Brand Management Case Competition 2007 - Haas Team, First Place
Infosys Technologies Jigsaw Puzzle Competition - First Place

Dai Deh’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• reference requests
• getting back in touch