Cyrus Mavalwala, ABC

Founder/CEO Advantis Communications | Co-Founder Act Like An Agency | Speaker | Digital Strategy Instructor | Accredited

Toronto, Canada Area
Public Relations and Communications
  1. Advantis Communications Inc.,
  2. University of Toronto, School of Continuing Studies,
  3. Act Like An Agency
  1. International Association of Business Communicators (IABC),
  2. International Association of Business Communicators,
  3. Toast I.T. Toastmasters Club
  1. Blue Ocean Strategy Regional Centre
Recommendations19 people have recommended Cyrus

Join LinkedIn and access Cyrus's full profile. It's free!

As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.

  • See who you know in common
  • Get introduced
  • Contact Cyrus directly



I live at the intersection of business and communication. I am an award-winning communication professional, trainer, speaker & industry judge with 20+ years experience.

I direct a seasoned team of PR and content marketing professionals who deliver measurable value by integrating traditional, digital & social media strategies.

IABC Southern Region Conf. Texas (Oct '14)
IABC Heritage Conf. Keynote-Rhode Island (Oct '14)
Social Capital Conf.-Ottawa (July '14)
IABC World Conf.-Toronto (June '14)
Ontario Catholic School Trustees' Association (OCSTA)-Mississauga (Jan. '14)
OCSTA-Mississauga (Nov. '13)
Social Media Week Toronto (Sept. '13)
Act Like An Agency-Virtual (Feb.-June, '13)
IABC World Conf.-NYC (June '13)
Podcamp-Toronto (Feb. '13)
Act Like An Agency-London (Oct. '12)
IABC Employee Comms Conf.-Calgary (Sept. '12)
IABC World Conf.-Chicago (June '12)
Canadian Southern African Network-Toronto (Mar. '12)
Seneca College HR Alumni-Toronto (Nov. '11)
CPRS Keynote: Beyond The Hype Conf.-Victoria (Nov. '11)
IABC Western Region Conf.-Whistler (Nov. '11)
IVEY Alumni Foundation-Toronto (Sept. '11)
IABC World Conf.-San Diego (June '11)
Acuity Forums-Executive Comms. Conf.-Toronto (Mar. '11)
Selling, Implementing & Measuring Social Media-Toronto (Nov. '10)
IABC World Conf.-Toronto (June '10)
Marketing for Sales Managers-Toronto (June '10)
Class Address-Humber College-Toronto (Mar. '09)
Driving Sales with Social Media-Newmarket (Dec. '09)
Selling Smart-Toronto (July & Aug. & Sept. & Nov. '09)
Social Media for Sales Professionals-Peterborough (July '09)
Act Like An Agency-Toronto (Aug. '09)
IABC World Conf. (Track Co-Chair)-San Francisco (June '09)
BMO Bank of Montreal-Mississauga (May '09)
IABC Leadership Institute-Orlando (Feb. '09)
York Technology Association-Markham (Oct. '07)
Federated Press Media Relations Summit-Toronto (Sept. & Feb. '07)


Founding Partner

Advantis Communications Inc.
– Present (12 years 8 months)

The seasoned Advantis team lives at the intersection where communications meets business.

Advantis creates, executes and evaluates strategic public relations and content marketing solutions that support business objectives for B2B focused organizations.

Course Developer and Instructor for Digital Strategy and Communications Management Certificate

University of Toronto, School of Continuing Studies
– Present (2 years)University of Toronto

Classes are led by experienced practitioners, professionals who are immersed in both traditional and digital communications to offer students a real-time perspective and the most up to date instruction.
This new certificate requires the successful completion of the three required courses.

- Develop engaging content for course materials
- Engage students with professional instruction


Act Like An Agency
– Present (5 years 1 month)Canada & Australia

A global training & development organization, Act Like An Agency ( provides in-house and virtual training workshops packed with brain-stretching workouts that help communication professionals evolve from tacticians to strategic business partners in their organization.

Adrian Cropley, ABC and Cyrus Mavalwala, ABC teamed up in 2009, bringing together two diverse sets of skills from opposite sides of the globe. As accredited business communicators, they know how to deliver value to their clients. And they train communication professionals around the world to do the same.

For customer testimonials on how the Act Like An Agency program has been the catalsyt for evolution for various national and global corporate communications teams, please visit the Act Like An Agency YouTube channel.

Blog Contributor

CaptainComm and His League of Extraordinary Communicators
– Present (4 years 5 months)

Direct, edit and write editorial content for the official blog of Advantis Communications.

Program Advisory Committee - Member

International Association of Business Communicators (IABC)
(11 months)

Vice President, Accreditation & Standards (Volunteer)

International Association of Business Communicators
(1 year)Toronto, Canada Area

International Curriculum Development Committee (Volunteer)

International Association of Business Communicators (IABC)
(1 year 6 months)

Vice President, Advertising & Sponsorship (Volunteer)

International Association of Business Communicators
(2 years)

Chairman AIP

IABC -- International Association of Business Communicators
(2 years)

Executive Committee Member - Vice President, Public Relations (Volunteer)

Toast I.T. Toastmasters Club
(7 months)

Account Director

Hill & Knowlton Canada
(1 year 6 months)

Account Supervisor

Fleishman-Hillard Canada
(4 years)

Board Member - Co-Chair Communications

The Canadian Institute for Environmental Law and Policy (CIELAP)
(2 years 2 months)


St. Stephen's Conflict Resolution Service
(3 years)

Public Relations Officer

Canadian Institute for Environmental Law & Policy
(1 year 11 months)

Tuberculosis Coordinator, Environmental Researcher & Writer

Lung Association: Metropolitan Toronto & York Region and Ontario Lung Association
(1 year 7 months)



January 2014

Cyrus was interviewed by Lisa Goller on how communication professionals can think strategically to capture executives' attention and prove their value to the organization.

Earn a promotion by acting like a hired consultant(Link)

National Post (Canadian Daily Newspaper)
January 2012

Based on my work with 'Act Like An Agency', this article explains
that if you want to earn the respect of the leadership team you need look beyond your job description and start providing business value by thinking like a hired consultant.

Manitoba hospitals launch pediatric teleradiology project(Link)

Canadian Healthcare Technology
September 1998

Ontario's Environmental Deregulation Will Have Multiple Effects on the Great Lakes(Link)

International Joint Commission -- Focus Magazine
November 1996

Volume 21, Issue 3, 1996

Honors & Awards

Gold Quill -- Award of Merit

IABC Global Headquarters (International Competition)

The Gold Quill Awards is an international recognition program that celebrates excellence in strategic communication that delivers measurable business results. Entries are judged by trained evaluators around the globe and an award is earned by clearly demonstrating the role of strategic communication in delivering outstanding business results.

In addition to earning a Gold Quill, Cyrus Mavalwala, ABC has also been invited year after year to be a Blue Ribbon Panel seasoned evaluator in both San Francisco and Toronto.

OVATION Award -- Award of Excellence

IABC Toronto

As the world's largest IABC chapter, IABC/Toronto’s prestigious OVATION Awards program recognizes communications excellence throughout the Greater Toronto Area. This award was given for our outstanding media relations entry which integrated traditional, digital and social media to generate positive business outcomes for Grand & Toy.

Silver Leaf Award of Excellence

IABC Canada

IABC Canada's Silver Leaf Awards are Canada’s national recognition program for communication professionals. From a record high of 225 entries, 18 Awards of Excellence were awarded honouring exceptional communication professionals nation-wide. The award was given for our national media relations work with Grand & Toy.

OVATION Award -- Award of Excellence

IABC Toronto

IABC/Toronto’s prestigious OVATION Awards program recognizes communications excellence throughout the Greater Toronto Area. This award was given for our outstanding entry in the 'Multimedia and Digital Content' category.

Silver Leaf Award of Excellence

IABC Canada

Our entry in the 'Audio Visual' category for a video we produced earned this prestigious national award. Since then, we've shooting and producing videos across North America.

International Film Festival (Global)

IABC Worldwide

This prestigious award was earned for our video submission titled 'Why Join IABC.' It can be viewed on the Advantis YouTube channel at

IABC/Toronto Business Award

IABC Toronto

Earned for outstanding business practices in the communications profession.

OVATION Award -- Award of Merit

IABC Toronto

This award was given for transforming the IABC/Toronto special interest group PIC, formerly known as AIP. During my two year chairmanship this group flourished into a thriving community -- larger than many IABC chapters.

Additional Honors & Awards

2013 IABC Gold Quill Award of Merit
2013 IABC/Toronto Silver Leaf Award of Excellence
2012 IABC All Star Speaker
2012 IABC Canada Silver Leaf Award of Excellence
2010 IABC/Toronto Ovation Award of Excellence
2009 Nominated for Markham Board of Trade’s Business Excellence Award: Donald Cousens Conservation and Environmental Leadership
2009 IABC International Film Festival - Winner of Individual Member Video
2009 Accredited Business Communicator (ABC)
2007 IABC/Toronto Business Award
2007 IABC/Toronto Ovation Award of Merit

Judging Local, National & Global Industry Awards:
IABC International Gold Quill Blue Ribbon Panel (Toronto, 2013 - 2014)
IABC/Toronto OVATION Awards (Toronto 2008 - 2014)
IABC Canada Silver Leaf Blue Ribbon Panel (Online, 2013)
IABC Canada Silver Leaf Blue Ribbon Panel (Calgary, 2012)
IABC International Gold Quill Blue Ribbon Panel (San Francisco 2011 - 2012)
IABC Canada Silver Leaf Awards (Toronto 2010 - 2012)


Accredited Business Communicator (ABC) || The global standard for communication professionals(Link)

International Association of Business Communicators
– Present

HootSuite Certified Professional II Social media industry credentials demonstrating expertise with the HootSuite dashboard, earned through passing a series of exams.

HootSuite University
– Present

Certified Predictive Index (PI) Analyst || A scientifically validated behavioral assessment and approach to building new leadership and management skills

PI Worldwide & Predictive Success
– Present


Act Like an Agency -- Alactel Lucent(Link)

Developed and delivered a six virtual module course over six months, for 25 Communication Professionals globally in Alcatel Lucent. Each module included readings and mini assignments to use the various tools and models, to help embed the learnings within the team. The outcomes from this program, included bringing a virtual team together with a shared way of working. It helped the team focus on developing an agency mindset and using the models and tools to add even greater value as strategic advisors to the business.

Team members:


  • Media Relations
  • Content Development
  • Social Media
  • Video Production
  • Public Relations
  • Communications Strategy
  • Writing
  • Communications Planning
  • Public Speaking
  • Message Development
  • Integrated Marketing
  • Content Marketing
  • Case Studies
  • Strategic Communications
  • Corporate Communications
  • Marketing Communications
  • Internal Communications
  • Strategic Planning
  • Digital Strategy
  • Blogging
  • Strategy
  • Editing
  • Press Releases
  • Marketing
  • Crisis Communications
  • Creative Writing
  • Leadership
  • Social Media Marketing
  • See 13+  See less


Blue Ocean Strategy Regional Centre

Business Consulting Firm


Ryerson University

St. Stephen's

Accredited Business Communicator


Additional Info

  1. Interests

    • Family,
    • photography,
    • technology,
    • music,
    • travel,
    • mountain biking,
    • snow boarding,
    • wake boarding
  2. Personal Details

  3. Advice for Contacting Cyrus

View Cyrus's full profile to...

  • See who you know in common
  • Get introduced
  • Contact Cyrus directly

Not the Cyrus Mavalwala, ABC you're looking for? View more


LinkedIn member directory - Browse members by country

  1. a
  2. b
  3. c
  4. d
  5. e
  6. f
  7. g
  8. h
  9. i
  10. j
  11. k
  12. l
  13. m
  14. n
  15. o
  16. p
  17. q
  18. r
  19. s
  20. t
  21. u
  22. v
  23. w
  24. x
  25. y
  26. z
  27. more