Cyrus Mavalwala, ABC
Founder/CEO Advantis Communications | Co-Founder Act Like An Agency | Speaker | Digital Strategy Instructor | Accredited
- Toronto, Canada Area
- Public Relations and Communications
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I live at the intersection of business and communication. I am an award-winning communication professional, trainer, speaker & industry judge with 20+ years experience.
I direct a seasoned team of PR and content marketing professionals who deliver measurable value by integrating traditional, digital & social media strategies.
SELECT SPEAKING / TRAINING ENGAGEMENTS
IABC Southern Region Conf. Texas (Oct '14)
IABC Heritage Conf. Keynote-Rhode Island (Oct '14)
Social Capital Conf.-Ottawa (July '14)
IABC World Conf.-Toronto (June '14)
Ontario Catholic School Trustees' Association (OCSTA)-Mississauga (Jan. '14)
OCSTA-Mississauga (Nov. '13)
Social Media Week Toronto (Sept. '13)
Act Like An Agency-Virtual (Feb.-June, '13)
IABC World Conf.-NYC (June '13)
Podcamp-Toronto (Feb. '13)
Act Like An Agency-London (Oct. '12)
IABC Employee Comms Conf.-Calgary (Sept. '12)
IABC World Conf.-Chicago (June '12)
Canadian Southern African Network-Toronto (Mar. '12)
Seneca College HR Alumni-Toronto (Nov. '11)
CPRS Keynote: Beyond The Hype Conf.-Victoria (Nov. '11)
IABC Western Region Conf.-Whistler (Nov. '11)
IVEY Alumni Foundation-Toronto (Sept. '11)
IABC World Conf.-San Diego (June '11)
Acuity Forums-Executive Comms. Conf.-Toronto (Mar. '11)
Selling, Implementing & Measuring Social Media-Toronto (Nov. '10)
IABC World Conf.-Toronto (June '10)
Marketing for Sales Managers-Toronto (June '10)
Class Address-Humber College-Toronto (Mar. '09)
Driving Sales with Social Media-Newmarket (Dec. '09)
Selling Smart-Toronto (July & Aug. & Sept. & Nov. '09)
Social Media for Sales Professionals-Peterborough (July '09)
Act Like An Agency-Toronto (Aug. '09)
IABC World Conf. (Track Co-Chair)-San Francisco (June '09)
BMO Bank of Montreal-Mississauga (May '09)
IABC Leadership Institute-Orlando (Feb. '09)
York Technology Association-Markham (Oct. '07)
Federated Press Media Relations Summit-Toronto (Sept. & Feb. '07)
The seasoned Advantis team lives at the intersection where communications meets business.
Advantis creates, executes and evaluates strategic public relations and content marketing solutions that support business objectives for B2B focused organizations.
Classes are led by experienced practitioners, professionals who are immersed in both traditional and digital communications to offer students a real-time perspective and the most up to date instruction.
This new certificate requires the successful completion of the three required courses.
- Develop engaging content for course materials
- Engage students with professional instruction
A global training & development organization, Act Like An Agency (www.actlikeanagency.com) provides in-house and virtual training workshops packed with brain-stretching workouts that help communication professionals evolve from tacticians to strategic business partners in their organization.
Adrian Cropley, ABC and Cyrus Mavalwala, ABC teamed up in 2009, bringing together two diverse sets of skills from opposite sides of the globe. As accredited business communicators, they know how to deliver value to their clients. And they train communication professionals around the world to do the same.
For customer testimonials on how the Act Like An Agency program has been the catalsyt for evolution for various national and global corporate communications teams, please visit the Act Like An Agency YouTube channel.
Direct, edit and write editorial content for the official blog of Advantis Communications.
Cyrus was interviewed by Lisa Goller on how communication professionals can think strategically to capture executives' attention and prove their value to the organization.
National Post (Canadian Daily Newspaper)January 2012
Based on my work with 'Act Like An Agency', this article explains
that if you want to earn the respect of the leadership team you need look beyond your job description and start providing business value by thinking like a hired consultant.
Canadian Healthcare TechnologySeptember 1998
International Joint Commission -- Focus MagazineNovember 1996
Volume 21, Issue 3, 1996
Honors & Awards
Gold Quill -- Award of Merit
IABC Global Headquarters (International Competition)
The Gold Quill Awards is an international recognition program that celebrates excellence in strategic communication that delivers measurable business results. Entries are judged by trained evaluators around the globe and an award is earned by clearly demonstrating the role of strategic communication in delivering outstanding business results.
In addition to earning a Gold Quill, Cyrus Mavalwala, ABC has also been invited year after year to be a Blue Ribbon Panel seasoned evaluator in both San Francisco and Toronto.
OVATION Award -- Award of Excellence
As the world's largest IABC chapter, IABC/Toronto’s prestigious OVATION Awards program recognizes communications excellence throughout the Greater Toronto Area. This award was given for our outstanding media relations entry which integrated traditional, digital and social media to generate positive business outcomes for Grand & Toy.
Silver Leaf Award of Excellence
IABC Canada's Silver Leaf Awards are Canada’s national recognition program for communication professionals. From a record high of 225 entries, 18 Awards of Excellence were awarded honouring exceptional communication professionals nation-wide. The award was given for our national media relations work with Grand & Toy.
OVATION Award -- Award of Excellence
IABC/Toronto’s prestigious OVATION Awards program recognizes communications excellence throughout the Greater Toronto Area. This award was given for our outstanding entry in the 'Multimedia and Digital Content' category.
Silver Leaf Award of Excellence
Our entry in the 'Audio Visual' category for a video we produced earned this prestigious national award. Since then, we've shooting and producing videos across North America.
International Film Festival (Global)
This prestigious award was earned for our video submission titled 'Why Join IABC.' It can be viewed on the Advantis YouTube channel at www.youtube.com/AdvantisComm
IABC/Toronto Business Award
Earned for outstanding business practices in the communications profession.
OVATION Award -- Award of Merit
This award was given for transforming the IABC/Toronto special interest group PIC, formerly known as AIP. During my two year chairmanship this group flourished into a thriving community -- larger than many IABC chapters.
2013 IABC Gold Quill Award of Merit
2013 IABC/Toronto Silver Leaf Award of Excellence
2012 IABC All Star Speaker
2012 IABC Canada Silver Leaf Award of Excellence
2010 IABC/Toronto Ovation Award of Excellence
2009 Nominated for Markham Board of Trade’s Business Excellence Award: Donald Cousens Conservation and Environmental Leadership
2009 IABC International Film Festival - Winner of Individual Member Video
2009 Accredited Business Communicator (ABC)
2007 IABC/Toronto Business Award
2007 IABC/Toronto Ovation Award of Merit
Judging Local, National & Global Industry Awards:
IABC International Gold Quill Blue Ribbon Panel (Toronto, 2013 - 2014)
IABC/Toronto OVATION Awards (Toronto 2008 - 2014)
IABC Canada Silver Leaf Blue Ribbon Panel (Online, 2013)
IABC Canada Silver Leaf Blue Ribbon Panel (Calgary, 2012)
IABC International Gold Quill Blue Ribbon Panel (San Francisco 2011 - 2012)
IABC Canada Silver Leaf Awards (Toronto 2010 - 2012)
International Association of Business Communicators– Present
HootSuite Certified Professional II Social media industry credentials demonstrating expertise with the HootSuite dashboard, earned through passing a series of exams.
HootSuite University– Present
Certified Predictive Index (PI) Analyst || A scientifically validated behavioral assessment and approach to building new leadership and management skills
PI Worldwide & Predictive Success– Present
Developed and delivered a six virtual module course over six months, for 25 Communication Professionals globally in Alcatel Lucent. Each module included readings and mini assignments to use the various tools and models, to help embed the learnings within the team. The outcomes from this program, included bringing a virtual team together with a shared way of working. It helped the team focus on developing an agency mindset and using the models and tools to add even greater value as strategic advisors to the business.
- Media Relations
- Content Development
- Social Media
- Video Production
- Public Relations
- Communications Strategy
- Communications Planning
- Public Speaking
- Message Development
- Integrated Marketing
- Content Marketing
- Case Studies
- Strategic Communications
- Corporate Communications
- Marketing Communications
- Internal Communications
- Strategic Planning
- Digital Strategy
- Press Releases
- Crisis Communications
- Creative Writing
- Social Media Marketing
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