Cynthia Edwards

Current

Senior Copywriter at Razorfish

Past

Global Communications Manager at Flowserve
Freelance Writer & Communications Consultant at Creative Word
Manager of Marketing Communications at ePartners Inc.

Freelance Writer and Communications Consultant at Creative Word (Sole Proprietorship)
Corporate Communications Strategist at Targetbase
Freelance Writer at Creative Word
Marketing Communications Advisor at Nortel Networks
Copywriter at Ogilvy & Mather
Copywriter at The Creative Business
Copywriter at J. Walter Thompson

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7 more...

Education

Texas Woman's University
University of Cape Town
Mount Holyoke College

Recommended

9 people have recommended Cynthia

Connections

259 connections

Industry

Marketing and Advertising

Websites

Cynthia Edwards’s Summary

Writing vividly for all media, Cynthia is a creative and canny communicator. She is currently immersed in developing content for email/eCRM campaigns for brand leaders under the banner of the world's hottest digital agency, Razorfish.

A veteran in both advertising and marketing communications, Cynthia is gifted in the alchemy of turning everyday facts into persuasive messaging. For B2B or B2C audiences, from high tech to high touch industries, her writing kicks up results and makes clients happy.

Cynthia Edwards’s Specialties:

Email Marketing, eCRM, Digital Media, Marketing Communications, Advertising Copywriting, Speech Writing, Corporate / Employee Communications

Cynthia Edwards’s Experience

Senior Copywriter

Razorfish

(Public Company; MSFT; Marketing and Advertising industry)

January 2008 — Present (1 year 11 months)

As Senior Copywriter, eCRM Solutions at Razorfish, Cynthia provides copywriting and content strategy for the global email and eCRM practice. In that role, she advises Fortune 500 clients on content for a full range of email communications, including targeted promotional emails, triggered communications, CRM streams, lifecycle messaging, and e-newsletters for B2C and B2B audiences.

Cynthia’s award-winning way with words has helped enhance sales and marketing results for leading brands such as Carnival Cruise Lines, H&R Block, LasikPlus, T. Rowe Price, ADT, and many others.

Cynthia is also a popular contributor to Media Post’s Email Insider blog.
Global Communications Manager

Flowserve

(Public Company; 10,001 or more employees; FLS; Mechanical or Industrial Engineering industry)

October 2007 — January 2008 (4 months)

• Planning, developing and executing strategies and tactics for communicating with a global workforce in partnership with corporate communications and business leaders.
• Working with human resources team to manage development and execution of employee communications.
Freelance Writer & Communications Consultant

Creative Word

(Marketing and Advertising industry)

March 2007 — October 2007 (8 months)

Business and promotional writing of all kinds; strategic consultation on communication plan development.

My motto: Building valued relationships through award-winning communications.
Manager of Marketing Communications

ePartners Inc.

(Privately Held; 201-500 employees; Information Technology and Services industry)

March 2006 — March 2007 (1 year 1 month)

Managing the development and implementation of ePartners' marketing communications programs.
Freelance Writer and Communications Consultant
Creative Word (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Marketing and Advertising industry)

July 2005 — February 2006 (8 months)

Business and promotional writing of all kinds; strategic consultation on communication plan development. Delivers communications that move the prospect from awareness and consideration to trial and loyalty.
Corporate Communications Strategist

Targetbase

(Public Company; 51-200 employees; OMC; Marketing and Advertising industry)

March 2003 — July 2005 (2 years 5 months)

Planned and implemented a strategic awareness campaign that targeted 7,000 senior marketers in B2C companies, plus industry analysts and media influencers. New corporate and marketing communications were written and designed to promote awareness, consideration and trial of agency services. The holistic campaign included e-marketing (Web, Webinars, e-mail), a quarterly 8-page thought leadership newsletter, executive speaker placement, articles in industry publications, building media relations, and managing the corporate brand in all lines of media. The campaign won the Gold MarCom Award in 2004. 75% of all RFPs now come from companies receiving these communications.
Freelance Writer

Creative Word

(Marketing and Advertising industry)

March 1998 — February 2002 (4 years )

A freelance marketing communications enterprise providing powerful writing services to Fortune 500 clients.

Provided interactive content, marketing collaterals, brand development, executive speeches, PR, scripts. Partial client list: Aegon ~ Balcom Agency ~ CANON USA ~ CompUSA ~ Corporate Magic ~ EDS ~ Match.com ~ MetaSolv Software ~ Mirant Energy ~ Motorola ~ Texas Instruments
Marketing Communications Advisor

Nortel Networks

(Public Company; 10,001 or more employees; NT; Marketing and Advertising industry)

October 1996 — March 1998 (1 year 6 months)

Planned and executed targeted communications programs. Developed executive speeches, articles, news releases, collaterals, video, trade show marketing, and interactive content. Managed printing and agency suppliers and budget. Wrote and produced Wireless Update, the award-winning newsletter for customers, prospects, analysts, and influencers. These communications all helped move the decision process towards closing multimillion- and billion-dollar sales for Nortel's wireless equipment and professional services.
Copywriter

Ogilvy & Mather

(Public Company; Marketing and Advertising industry)

1979 — 1983 (4 years )
Copywriter

The Creative Business

(Marketing and Advertising industry)

January 1977 — December 1978 (2 years )

Advertising copywriting for this boutique agency in Covent Garden (London), with clients all over Europe.
Copywriter

J. Walter Thompson

(Public Company; Marketing and Advertising industry)

1976 — 1976 (less than a year)

Additional Information

Cynthia Edwards’s Websites:

Cynthia Edwards’s Interests:

Inspirational writing and speaking, gourmet cooking, companion animals, Christianity, literature, mysteries, drama, opera, symphony, museums, travel, different forms of intelligence, creative thinking, Anglophilia, history of Rome, architecture

Cynthia Edwards’s Groups:

Texas Winds Musical Outreach - President of the Board of Trustees & Marketing Committee, Plano Gourmet Club - Founder, University of Cape Town Alumni Association