Cyndi Wiley

Current

HWIC (Head Woman in Charge) at Studio3b Creative

Past

Creative Director :: Volunteer Position at Capital City Pride
Creative Director at Nutraceutics Corp
Creative Director :: Volunteer Position at MCC of Greater St. Louis

Committee Member Pride St. Louis :: Volunteer Position at Pride St. Louis
Graphic Designer at Intaglio Creative
Art Director at The Waterways Journal
Production Manager at Reilly Communications
Graphic Design Peon at CWC Inventories

see less...

5 more...

Education

Iowa State University
University of Missouri-Columbia

Recommended

3 people have recommended Cyndi

Connections

81 connections

Industry

Graphic Design

Websites

Cyndi Wiley’s Summary

My work has been seen in the March 2003 issue of PRINT magazine, the July 2007 issue of Curve magazine, the February 2005 issue of Esquire magazine, the July 2005 issue of Fortune magazine, the documentary movie The Asphalt Gospel and The Rachael Ray Show.

Cyndi Wiley’s Specialties:

Armed with a MacBook Pro, I have expert-level software skills using Adobe Creative Suite (CS3). I am proficient with both Macintosh and Windows systems, QuarkXPress, Dreamweaver, Flash, Word and PowerPoint.

I also have exceptional communication skills and can diffuse a difficult situation with humor and creative problem solving.

Cyndi Wiley’s Experience

HWIC (Head Woman in Charge)

Studio3b Creative

(Graphic Design industry)

October 2000 — Present (8 years 10 months)

I started Studio3b as a side business to my day job as a creative director. Over the past seven years, I have built a loyal customer base and have transitioned Studio3b into my full-time passion. Studio3b is a small, but agile company. I consult on how best to utilize professional designers, how to incorporate social media into your business plan and can actually perform design work in addition to consulting. Tying all the pieces together forms good branding for you and your company.

I love to work with individuals and organizations that work to better human existence.

I design packaging, websites, logos, business cards, promo materials and coordinate printing. I also screen print, paint, draw, own a commercial 15-needle embroidery machine and coordinate promotional products for numerous companies in St. Louis, Missouri, and Des Moines, Iowa.
Creative Director :: Volunteer Position

Capital City Pride

(Graphic Design industry)

October 2007 — 2008 (1 year)

I am an activist and advocate for the LGBTQQA community. I'm an out lesbian and volunteer my time to work towards equality for all. Working with Capital City Pride(CCP) is a 100% volunteer effort. I enjoy what I do and love to work within a group of individuals that can be challenging at times, but wonderful in the end.

I maintain the website, design promo materials and the 2008 Pride Guide, and maintain all of CCP's social media tools.
Creative Director

Nutraceutics Corp

(Pharmaceuticals industry)

April 2001 — July 2007 (6 years 4 months)

Developed and managed in-house creative design department for this nutritional supplement manfacturer using strategic thinking to produce projects that increased loyalty of existing client base of health care professionals, while exploring new markets. Worked closely with sales and marketing to develop campaigns that generated better than expected ROI that hovered at 12%. Concepted a retail sales program that increased revenue by over 200% during its first year, by researching ways to increase customer retention. Developed long-term relationships with vendors and clients, handled multiple projects including product launches that required full branding, package design, magalog design, advertising, trade show booth design, web design, coordination of photographers, programmers and managing staff.
Creative Director :: Volunteer Position

MCC of Greater St. Louis

(Design industry)

March 2004 — July 2007 (3 years 5 months)

Volunteer based group within the Metropolitan Community Church of Greater St. Louis. I helped with the design and layout of the L.I.F.E. Link internal newsletter and designed ads for external publications.
Committee Member Pride St. Louis :: Volunteer Position

Pride St. Louis

(Design industry)

October 2001 — July 2006 (4 years 10 months)

Volunteer based group focused on educating the general public about LGBTQ issues. I designed the logo for the annual PrideFest celebration for years 2002 and 2004. Design and layout of annual PrideFest Guide ad book and design and coordination of ads both for Pride St. Louis and for other organizations that advertised in the PrideFest Guide.
Graphic Designer

Intaglio Creative

(Privately Held; 11-50 employees; Graphic Design industry)

November 2000 — April 2001 (6 months)

Responsibilities included planning, organizing and completing all creative aspects of projects from defining the project scope to final delivery using problem solving skills that lead to clean, sophisticated and striking designs for print and web. Set up Mac network and server.
Art Director

The Waterways Journal

(Marketing and Advertising industry)

April 1999 — November 2000 (1 year 8 months)

Responsibilities included layout, production and design of five publications, The Waterways Journal Weekly, Heartland Boating Magazine, Quimby’s Cruising Guide, The Inland River Guide and The Inland River Record, coordination and pre-flighting of advertising materials received on film and digital files, design and maintenance of the company’s three web sites and network administration.
Production Manager

Reilly Communications

(Marketing and Advertising industry)

August 1998 — April 1999 (9 months)

Responsibilities included layout and production of two bimonthly magazines, MEEN (Medical Electronics & Equipment News) and Outpatient Care Technology, coordination and pre-flighting of advertising material received on film and digital files, design of in-house advertising and media kits, and converting files for placement on company web site.
Graphic Design Peon

CWC Inventories

(Wholesale industry)

August 1997 — August 1998 (1 year 1 month)

Responsibilities included creating product sheets of inventory items for large client database by using digital camera photography and scanning techniques, maintaining company web site, creating ads and presentation boards for trade shows, and maintaining product showroom.

Cyndi Wiley’s Education

Iowa State University

Master of Fine Arts , Graphic Design , 2009 — 2012 (expected)
University of Missouri-Columbia

BA , Art with emphasis in Graphic Design, Minor in Art History , 1993 — 1997

Activities and Societies:

Brief work with the service organization Alpha Phi Omega, University Choir, tried out for the Volleyball team -- didn't make it, an early lesson in humility.

Additional Information

Cyndi Wiley’s Websites:

Cyndi Wiley’s Interests:

LGBTQQA Activism, Environmental Activism, Professional networking, Art (both viewing and creating), Design and how it relates to life, Photography, Developing relationships, Incorporating ethical standards in business

Cyndi Wiley’s Groups:

NAWBO (National Association of Women Business Owners), AIGA (American Institute of Graphic Arts), The Greater Des Moines Area Partnership, Crosswalk America, Metropolitan Community Church of Greater St. Louis, Capital City Pride - Des Moines