Owner, Social Media Fanatic at MyVineSpace.com
San Francisco Bay Area
- Current
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- Internet Consultant - Social Media Fanatic at MyVineSpace.com (Self-employed)
- Past
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- Social Media Consultant at Donati Family Vineyard
- Sr. Manager, Account Management at Yahoo!
- Director of Channel Sales at Ensim Corporation
- Director Channel Sales and Programs at Apptera, Inc.
- Director of Business Development at Rackspace Managed Hosting
- Director Product Managment - Event Center Business Line at WebEx Communications, Inc.
- Director of Channel Sales at WebEx Communications, Inc.
- Sr. Channel Manager at Aurum Software (Acquired by Baan)
- Technical Support of Sales at Information Builders, Inc.
- Recommended
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5 people have recommended Cheryl - Connections
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Cheryl Wolhar’s Summary
Extensive experience in building key relationships and account management. Strengths in strategic planning, project management, negotiating, and driving management initiatives to reach company goals. A reliable leader with excellent team building and interpersonal skills. Results oriented, outstanding problem solving ability with excellent communication skills.
Cheryl Wolhar’s Specialties:
Partner and Channel Development, Account Management, Email Marketing, Direct Marketing, Demand Generation Marketing, eCommerce, SEO, Web 2.0, Social Networking, Community development, CRM,Complex Contract Negotiation, Web Development, MS Software technical expertise.
Cheryl Wolhar’s Experience
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Internet Consultant - Social Media Fanatic
MyVineSpace.com (Self-employed)
(Self-Employed; Internet industry)
November 2008 — Present (1 year 1 month)
Eagles Nest Winery: http://eaglesnestwinery.com
Social Network - Created a private social network for Eagles Nest Winery's wine club members on the Ning platform. Platform provides for robust blogging, social commenting, photos, videos and friending capabilities.
Public Blog - http://winetastingsandiego.com - created public blog on Word Press platform.
Facebook - customization and branding on Facebook platform, Fan Page, Facebook Ads, RSS feeds from Twitter and Private Blog into Facebook log.
Twitter - growth of twitter followers to 18K+, branding and customization of twitter landing page, integration with
Google Analytics - measure social media program success. -
Social Media Consultant
Donati Family Vineyard
(Food & Beverages industry)
April 2008 — October 2008 (7 months)
Social Marketing - Created a social networking and blog site to build a vibrant community to interact directly with consumers at http://winespace.donatifamilyvineyard.com.
Press Release - Wrote and released a press release using PRWeb. Most exciting is the fact that it was printed in the August issue of Wine Business Monthly on page 110. http://www.mercurynews.com/news/ci_10531411.
Wine Media Database - Compiled and now maintain a list of wine media contacts, which contains names, publications, bios, emails and other contact information that I am happy to share with the winery.
Newsletter and email campaigns - Set up the process for monthly and weekly communications
Marketing Metrics - set up Google Analytics metrics to measure marketing program success.
Google Adwords - created campaigns, keywords and SEO.
Electronic Newsletter – Published the Summer Newsletter using Microsoft Publisher software and then created it in html format for access from the Web and in email format.
Distributor Database – Developed and now maintain a list of distributors by state, which I can provide to the winery as well. I created a cover letter and information packet that was instrumental in successfully in reaching many of the distributors in the states we were targeting for expansion.
Ecommerce Storefront – Researched all the major winery ecommerce vendors and provided a detailed report with cost versus features and value. I identified the best vendor that had the right features, was low cost and could implement quickly. -
Sr. Manager, Account Management
Yahoo!
(Public Company; 10,001 or more employees; YHOO; Internet industry)
January 2007 — April 2008 (1 year 4 months)
Responsible for End-to-end customer experience for Yahoo's Mail, Messenger, Groups [social networking], Mobile and Broadband Business Units. Managed a team of six account managers that are responsible for the day to day support of these product lines. Primary contact and liaison between Customer Care and the Business Units. Facilitate regular communication with Business Unit, quickly resolve issues and ensure key performance indicators are achieved and maintained. Work with all areas of Customer Care including Operations, Technical Operations, Outsourcer Vendor Management, Training and Quality to ensure accurate and timely communications regarding new launches, redesigns, or changes to the products. Create and manage to operational budgets and forecasts on a yearly and monthly basis.
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Director of Channel Sales
Ensim Corporation
(Privately Held; 51-200 employees; Computer Software industry)
March 2006 — January 2007 (11 months)
Responsible for acquiring, building, managing, maintaining and supporting the Channel Partners on a global basis. This includes helping partners add new customers, managing partner total satisfaction and growing partner revenue. Managed a team of 4 Account Managers.
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Director Channel Sales and Programs
Apptera, Inc.
(Privately Held; 11-50 employees; Computer Software industry)
January 2005 — October 2005 (10 months)
Developed channel programs and strategies to drive revenue through existing channel partners to maximize channel revenues and meet targeted sales quotas.
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Director of Business Development
Rackspace Managed Hosting
(Public Company; 501-1000 employees; Internet industry)
January 2003 — November 2004 (1 year 11 months)
Developed and executed Channel Sales Business Plan and key strategies to support company revenue objectives. Developed specific marketing plans for top producers to maximize revenues and meet sales quotas. Developed and rolled out new Solution Partner Program. Leveraged direct sales resources to identify and close new and to manage existing partners.
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Director Product Managment - Event Center Business Line
WebEx Communications, Inc.
(Computer Software industry)
January 2000 — April 2003 (3 years 4 months)
Owned P&L and delivered revenue and market performance of Event Center product line. Worked cross functionally to develop targeted revenue, channel, and product objectives. Developed and communicated written plans for product design, launch and for specific marketing campaigns.
* Grew Event Center revenues by 600% from 1.3M to 12M in 2002.
* Developed revenue plan and strategies to increase revenues to 30M in 2003.
* Developed product plan and strategy for next generation releases.
* Implemented pricing strategies that maximized contribution to company.
* Prioritized engineering development activities to drive release schedules and bug fixes as per schedule.
* Managed New Product Introduction process for all new product / platform enhancements.
* Delivered current competitive information, product differentiators, and market needs analyses related to current and proposed future capabilities. -
Director of Channel Sales
WebEx Communications, Inc.
(Public Company; 1001-5000 employees; webx; Computer Software industry)
January 1998 — January 2000 (2 years 1 month)
Developed and executed key strategies with Resellers, VARS and OEMs which delivered revenue growth an average 30% quarter over quarter. Exceeded sales quotas and objectives by developing new distribution channels and carefully managing existing channels ensuring distributors met sales objectives. Managed New Partner Acquisition Team (4) responsible for identifying and closing new strategic partnerships. Managed Channels Management Team(6) responsible for managing distribution channels ensuring sales quotas and objectives were achieved.
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Sr. Channel Manager
Aurum Software (Acquired by Baan)
(Computer Software industry)
1993 — 1998 (5 years )
Successfully managed distribution channels in Europe and Asia Pacific. Sales achievements were 140% of quota in 1997, and on track to hit a 2.5M quota in 1998. Grew International channel revenues by ensuring distributors met sales objectives. Built international team and managed overall relationships with international distributors and partners. Selected and developed new distributors in New Zealand, Australia, Hong Kong, Singapore and Japan. Developed channel and strategic territory plans. Implemented international sales and marketing programs. Educated international distributors and partners in overall Aurum product knowledge, strategic selling, and competitive positioning. Assisted in the closure of key customers and business opportunities.
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Technical Support of Sales
Information Builders, Inc.
(Public Company; 201-500 employees; Computer Software industry)
1988 — 1993 (5 years )
Senior member of the West Coast Technical Support team for 4GL and Client/Server (EDA/SQL) application software. Provided phone support, analyzed customer requirements and recommended appropriate software and service solutions. Provided onsite troubleshooting for customer system problems.
