Curt Prins (email@curtprins.com)

Current

Technology Marketing Counselor at CPM

Education

University of Detroit Mercy

Recommended

1 person has recommended Curt

Connections

142 connections

Industry

Computer Software

Websites

Curt Prins (email@curtprins.com)’s Summary

Curt Prins is a business-to-business (B2B) tech marketing professional with a decade plus of experience working with and within emerging startups to Fortune 500 companies. He has business expertise in IT services, software, SaaS and OEM hardware companies.

As a technology marketing counselor, Curt works with startups to emerging companies with up to $30M in per annum sales. He helps companies zero in on their target markets through segmentation, product/service market validation, message development, and tactical marketing efforts.

He is a frequent speaker on marketing issues for emerging companies and mentors entrepreneurs--especially those with engineering and development backgrounds.

Curt Prins (email@curtprins.com)’s Specialties:

Customer segmentation, demand generation, direct response, e-commerce, email marketing, industrial marketing, lead nurturing, media relations, message development, product/s market validation, search engine marketing, social media marketing, startup mentoring

Curt Prins (email@curtprins.com)’s Experience

Technology Marketing Counselor

CPM

(Privately Held; 1-10 employees; Marketing and Advertising industry)

September 1998 — Present (10 years 11 months)

Develop marketing and communications strategies and implement them for emerging companies. Client base made up of business-to-business software and service companies with annual revenues up to $40M. New business built by word-of-mouth and through regular speaking engagements.

Specific accomplishments and experience include:
• Created a demand-generation efforts that generated $1.9M in new client revenue for a Haifa-based embedded software developer 22% above goal
• Created extensive marketing strategies, integrated tactical marketing programs and sales tools for more than two dozen companies including a Israeli hardware developer, a London-based financial software developer, a Minneapolis-based IT consultancy and 12 other organizations
• Acted as liaison for the Canadian Consulate General to assist Canadian tech firms export their products into the United States