
Technology Marketing Counselor
Greater Minneapolis-St. Paul Area

Technology Marketing Counselor
Greater Minneapolis-St. Paul Area
Revenue-generating marketing professional with 15 years of business-to-business technology experience within both corporate and consultative environments.
brand development, demand generation, direct response, e-commerce, email marketing, industrial marketing, lead nurturing, media relations, message development, search engine marketing, social media marketing, startup mentoring
(Privately Held; 1-10 employees; Marketing and Advertising industry)
September 1998 — Present (9 years 9 months)
Develop marketing and communications strategies and implement them for emerging companies. Client base made up of business-to-business software and service companies with annual revenues up to $40M. New business built by word-of-mouth and through regular speaking engagements.
Specific accomplishments and experience include:
• Created a demand-generation efforts that generated $1.9M in new client revenue for a Haifa-based embedded software developer 22% above goal
• Created extensive marketing strategies, integrated tactical marketing programs and sales tools for more than two dozen companies including a Israeli hardware developer, a London-based financial software developer, a Minneapolis-based IT consultancy and 12 other organizations
• Acted as liaison for the Canadian Consulate General to assist Canadian tech firms export their products into the United States
B.A., Communications, 1989 — 1993
DMA, MIMA, PFund, TogetherMN, Quorum, MHTA