Customer Strategist, Author of "The Key to Customer Strategy: The Rise of the Chief Customer Officer (CCO)"
Greater Boston Area
- Current
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- President at Predictive Consulting Group
- Past
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- Consultant & Customer Strategist at Holden Advisors
- President at Predictive Consulting Group, Inc.
- Senior Product Manager at MarketSoft Corp.
- Senior Marketing Manager at Predictive Networks, Inc.
- Product Manager & others at Lucent Technologies
- UI Designer/Developer at Battelle
- Education
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- Lehigh University - College of Business and Economics
- Brigham Young University
- Brigham Young University
- Recommended
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5 people have recommended Curtis - Connections
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474
connections
- Industry
- Management Consulting
- Websites
Curtis Bingham’s Summary
For more than 15 years, Curtis Bingham, the President of the Predicting Consulting Group, has helped companies dramatically increase customer acquisition, retention, and customer profitability. He's the author of the forthcoming book published by HRD Press, The Key to Customer Strategy: The Rise of the Chief Customer Officer that describes how a consistent and unified customer strategy can grow revenue, profit, and loyalty. He's uncovered millions of dollars in hidden profits for companies like Intuit, Microsoft, Standard & Poor's, Cardinal Health, and numerous smaller businesses.
A recognized authority and thought-leader on Chief Customer Officers (CCO), Curtis has published the annual Executive-Level Customer Champions report covering companies such as Oracle, Sun, Disney and the Colorado Rockies that includes the roles, responsibilities, and best practices of CCOs around the world to increase customer loyalty and profitability
Curtis has worked with a variety of industries including enterprise software, telecom, semiconductor, marketing automation, publishing, corporate gift, and Internet advertising in addition to various non-profit organizations as well. He is a contributing editor for Sales & Marketing Excellence and a regular contributor to the Handbook of Business Strategy. Holding both an MBA from Lehigh University and a Master’s in Computer Science from Brigham Young University, he has taught Demand Chain Management at Bentley College in Massachusetts, plus he is a member of the Institute of Management Consultants.
Curtis is also heavily involved with the Boy Scouts of America. Evenings and weekends are usually spent enjoying his second love (after his wife and family, of course) in the outdoors and helping develop character, citizenship, and life skills in each Scout.
Curtis Bingham’s Specialties:
Customer Strategy, Chief Customer Officer (CCO), Customer Experience Management (CEM), customer acquisition, customer retention, customer loyalty, customer satisfaction, customer value driver analysis, customer-centered growth, customer-centric competitive advantage, customer insight collection & analysis, customer-centric sales & marketing strategy, market research, product marketing, product management, buyer behavior, sales training, marketing performance/analytics
Curtis Bingham’s Experience
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President
Predictive Consulting Group
(Privately Held; 1-10 employees; Management Consulting industry)
January 2007 — Present (2 years 7 months)
Your only sustainable competitive advantage is customer insight.
Predictive Consulting Group helps companies discover customer value drivers so they can more easily acquire & retain valuable customers at higher profit margins.
We help you get inside the heads of your customers and prospects to find out what they need, want, and are willing to pay for. Using this critical customer insight we can help you:
• Guide executive decision making using Customer Value Drivers
• Precision-target your most desirable prospects and Acquire them at greater profits
• Selectively retain your most important customers and maximize their value
We start with a Value Driver Audit to determine the product/service attributes that enable your customers to 1) Increase revenue, 2) Decrease costs, and/or 3) Mitigate risks. With this focus you will know unquestionably & incontrovertibly your target market’s hot buttons and will be able to reel in your customers and prospects. -
Consultant & Customer Strategist
Holden Advisors
(Privately Held; 11-50 employees; Management Consulting industry)
November 2005 — January 2007 (1 year 3 months)
Led Fortune 500 firms in discovering customer value & capturing price premiums as they create product/service offers based on quantifiable value drivers, establish premium pricing, and communicate and sell on value across marketing, sales, service, and support
• Increased revenue by ~$10-15MM for Fortune 200 financial services company by quantifying customer value drivers & creating value segmentation/positioning/targeting
• Discovered $15MM annual incremental revenue for the largest medical device company using customer research to segment markets and create go-to-market strategy, sales targeting tools and ROI calculators
• Created value-based marketing & pricing strategy for the largest small business accounting software company to capture $16MM incremental annual revenue from newly discovered high-value segment
• Trained 60-person sales force for a $600MM semiconductor manufacturer to adapt to buyer behaviors & sell on value rather than price to capture a premium. -
President
Predictive Consulting Group, Inc.
(Privately Held; 1-10 employees; Management Consulting industry)
May 2000 — October 2005 (5 years 6 months)
Aided enterprises in increasing customer value, growing revenue, decreasing costs, and increasing loyalty by leveraging in-depth customer insight to drive strategic and tactical decisions, shape marketing and sales, and influence product manufacturing and service delivery
• Increased billing rates by 135%, number of clients by 30%, and per-account revenue by 90% for IT consulting firm by creating customer care/reference programs and leveraging to penetrate deeper into existing accounts.
• Published the Annual CCO Report of roles/responsibilities/successes of Chief Customer Officers based on extensive research of C-level executives in companies such as Sun, Cisco, HP, Monster.com
• Reached goal of 80% referenceable customers for a digital printing firm
• Created marketing strategy & segment-specific web- and print-based marketing collateral supporting the $50 million product launch for aerospace and automotive supplier -
Senior Product Manager
MarketSoft Corp.
(Privately Held; 51-200 employees; Computer Software industry)
January 2001 — December 2001 (1 year)
Led definition, creation and introduction of new lead management products for B2B marketers in Fortune 500 companies
• Created new product offers using extensive customer/prospect interviews to identify “pain” and ideal features/benefits to resolve; created product roadmap and marketing plan including market segments & positioning, customer persona, messaging, sales collateral, incentives, & qualification metrics
• Collaborated on direct- and e-mail campaigns; identified target audiences, key messages
• Established research customer program whereby customer provided product/usability feedback, ROI metrics, and case studies in exchange for preferred terms or service -
Senior Marketing Manager
Predictive Networks, Inc.
(Privately Held; 51-200 employees; Internet industry)
May 2000 — January 2001 (9 months)
Led all private label strategic marketing activities directed towards Fortune 500 enterprises through key distributor partnerships
• Refocused strategy away from sub-prime market into upscale targets using results of significant primary research
• Established partner and channel arrangements and trained partners; terminated underperforming partner arrangements
• Conducted exhaustive competitive analysis; Developed competitive strategy to increase advantage -
Product Manager & others
Lucent Technologies
(Public Company; 10,001 or more employees; LU; Computer Networking industry)
August 1995 — October 1999 (4 years 3 months)
Conducted market research to perform market segmentation & competitive analysis to develop business plan that resulted in $30M VC investment offer;
Developed market & product requirements document (MRD/PRD) outlining product strategy & roadmap;
Developed go-to-market strategy including positioning, messaging, sales collateral, sales incentives, channel & partner strategy and educational materials;
Designed and developed graphical interfaces for DSP programming tools based on accurate customer requirements using prototypes, focus groups, surveys, and usability reviews. -
UI Designer/Developer
Battelle
(Non-Profit; 10,001 or more employees; Oil & Energy industry)
November 1993 — August 1995 (1 year 10 months)
Received Department of Energy honors for pioneering graphical information presentation and navigation techniques for fledgling World Wide Web (WWW).
Organized corporate-wide training in User Centered Design (UCD). Selected consultant, adapted training material to meet specific needs, obtained funding, recruited attendees, and established corporate UCD forum.
Curtis Bingham’s Education
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Lehigh University - College of Business and Economics
MBA , Marketing & Finance , 1998 — 2000
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Brigham Young University
MS , Computer Science , 1986 — 1997
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Brigham Young University
B.S. , Geology , 1989 — 1991
Additional Information
Curtis Bingham’s Websites:
Curtis Bingham’s Interests:
Learning more, more, more! Anything that will help me better acquire & retain the _right_ customers.
Curtis Bingham’s Groups:
Former Executive Advisory Board Member, Customer Relationship Management Institute (CRMI)
Member & former Vice President of Research/Executive Board Member, Institute of Management Consultants, NE Chapter
Co-Founder & former Vice President of Marketing, Boston Product Management Association
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Brigham Young University Alumni -
Lehigh University Alumni -
Inbound Marketers - For Marketing Professionals -
NETSEA -
Lehigh University MBA -
Institute of Management Consultants New England -
Chief Marketing Officer (CMO) Network -
Customer Experience Professionals -
Loyalty Redefined -
Lucent Technologies Alumni Network -
Customers 1st -
Customer Experience Management Professionals -
Customer Experience Exchange -
CCNG - Contact Center Network Group -
Private Roster Mentor Program Members -
The Official Brigham Young University Alumni Network -
Voice of the Customer -
Customer Feedback in Action -
Customer Relationship Experience Practitioners -
Loyalty 360 -
MBA s & Managers Network of Boston -
Chief Customer Officer (CCO) Network
Curtis Bingham’s Honors:
Invited Keynote Speaker, Customer Care & Services Forum 2005 Annual Conference, “Customer Value & the Chief Customer Officer”
Author of the Annual CCO Report, an executive-level annual report detailing the roles, responsibilities, and best practices of Executive-Level Customer Champions in exemplary companies such as Sun, Cisco, HP, Monster.Com, and others
Contributing Editor, Sales & Service Excellence, an executive-level publication devoted to sharing best practices in sales, marketing, and customer service
Contributing Editor, The Journal of Business Strategy, with research articles published in the 2004 & 2005 Handbook of Business Strategy
Conference Chair, 2005 Customer Relationship Management Institute Annual Conference, CCO track
Adjunct Professor of Demand Chain Management, Bentley College,
Author of more than 2 dozen publications on topics such as CCO, Customer Insight, Customer-Centric Marketing, and Demand Chain Management
Curtis Bingham’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
