Marketing communications director with experience employing social media tools & strategies. Currently seeking work.
Eugene, Oregon Area
- Current
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- Director at Morpheme Tales Media
- Past
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- Founding Director at Committee to Protect Bloggers
- Marketing Communications Manager at Tripod Data Systems
- Freelance Journalist at National Publications
- Social Media Marketing Manager at InstantAction/GarageGames (InterActive Corp)
- Director of Web Communications at Oregon Shakespeare Festival
- Content Manager at Autoweb.com
- Senior Editor at Ask Jeeves
- Education
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- University of Oregon
- Recommended
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7 people have recommended Curt - Connections
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- Industry
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- Websites
Curt Hopkins’s Summary
Deep knowledge of communications strategies and technologies, messaging, understanding and communicating with a target audience, staff leadership and solid management skills, as well as strong social media marketing experience.
MARKETING & MARCOM
I have led and implemented projects, developed and supervised teams and content departments for Ask.com, Visa, Trimble (Tripod Data Systems), AboutUs, PBwiki, the Oregon Shakespeare Festival, Entopia, Autoweb, eLance and others. I have assessed communication needs for clients and employers, drafted written strategy, assembled personnel, set dates and work budgets, led meetings and brainstorming sessions, written style guides, press releases and taglines, kept senior management up to date, solicited and elicited messaging ideas from stakeholders, placed press and supervised the work of staffers and freelancers.
JOURNALISM & PR
I am an experienced journalist with credits in Newsweek, San Francisco Chronicle, San Francisco Bay Guardian, Salon, Los Angeles Times, National Post, New Times, Seattle Times, Reuters and others.
I have been interviewed, sourced, quoted and invited to write on blogging, employment and human rights issues by national and international print, online and broadcast media.
SOCIAL MEDIA MARKETING
As the Marketing Communications Manager for TDS, I was in charge of their social network and instituted the use of Twitter, Delicious and YouTube. As the Social Media Manager for GarageGames, I developed their corporate social media marketing strategy and promoted their social network for gamers. I also developed an extensive "conversation metric" to measure the success of their social media initiatives. I am a blogger at Morpheme Tales. I was the founder and director of the non-profit The Committee to Protect Bloggers and have served as the project director of Spirit of America’s Anonymous Blogging Campaign, among other projects.
Curt Hopkins’s Specialties:
Marketing communications: Writing, editing, message creation, social media marketing, and developing and implementing communications strategies.
Social media: Strategy and implementation of conversational marketing; conversation metrics and analysis; writing and message development via social media tools.
Journalism: Identifying compelling stories, research, interviewing, securing access to sources, cultivating sources over time and writing.
Curt Hopkins’s Experience
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Director
Morpheme Tales Media
(Management Consulting industry)
June 2000 — Present (9 years 6 months)
Provided marketing and communications consulting to AboutUs, PBwiki, Sproutit, Visa International, Elance, University of Oregon and others. Placed press, created marketing communications and social media marketing strategy, authored corporate blogs, developed web architecture, produced and commissioned online content, improved sales funnels.
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Founding Director
Committee to Protect Bloggers
(Non-Profit Organization Management industry)
January 2004 — May 2009 (5 years 5 months)
Founded and run the premier organization devoted to free speech for bloggers worldwide.
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Marketing Communications Manager
Tripod Data Systems
(Public Company; Computer Software industry)
May 2008 — January 2009 (9 months)
I am responsible for telling the world the stories that TDS customers produce, as well as assisting representatives of the company in sharing accounts of problems solved by the use of TDS products. Duties include marcom strategy and implementation using traditional and electronic means, internal communications, vendor management and overseeing budget. Oversee social network, Twitter, YouTube and Delicious accounts.
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Freelance Journalist
National Publications
(Public Company; 201-500 employees; WPO; Publishing industry)
June 1991 — September 2008 (17 years 4 months)
Wrote breaking news, feature stories, profiles, analysis and op-eds for Newsweek, San Francisco Chronicle, San Francisco Bay Guardian, CNET's News.com, Los Angeles Times, The Rocket, Seattle Times, Willamette Week, National Post and many other publications. Also worked as a radio reporter for a National Public Radio affiliate.
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Social Media Marketing Manager
InstantAction/GarageGames (InterActive Corp)
(Privately Held; 51-200 employees; Computer Games industry)
May 2007 — May 2008 (1 year 1 month)
I developed their corporate social media marketing strategy and promoted their browser-based gaming platform, InstantAction. Combined RSS-based press, blog and forum aggregation; developed commenting protocols; created and edited Facebook, MySpace, Twitter, YouTube and Flickr accounts; created company, product and dev blogs; produced video podcasts and Ustream live broadcasts.
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Director of Web Communications
Oregon Shakespeare Festival
(Non-Profit; 201-500 employees; Performing Arts industry)
August 2006 — November 2006 (4 months)
Spearheaded development of web tools as new communications channel for the country's largest regional repertory theatre, with the goal of increasing audience outreach and development; supervised one direct report.
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Content Manager
Autoweb.com
(Public Company; 51-200 employees; Internet industry)
August 1999 — July 2000 (1 year )
Strengthened the company's internet channel by spearheading major overhaul and expansion of website. Improved clarity, presentation style, added key features; supervised direct reports and contractors.
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Senior Editor
Ask Jeeves
(Public Company; Internet industry)
1997 — 1999 (2 years )
Curt Hopkins’s Education
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University of Oregon
1983 — 1991
Additional Information
Curt Hopkins’s Websites:
Curt Hopkins’s Interests:
I have always been interested in learning, understanding and communicating. I learn through experience, research and conversation. I communicate via writing, publishing, blogging and broadcasting. This is the same whether it is marketing for a company or writing an article for a national magazine.
Curt Hopkins’s Groups:
I founded and direct the global free speech organization the Committee to Protect Bloggers.
Curt Hopkins’s Honors:
I have been a judge for the CASE college journalism awards.
I am a two-time recipient of Kenny Moore-Time/Life Foundation grants.
Curt Hopkins’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- reference requests
- getting back in touch
