Leslie Curry

Current

• Channel Partnership Manager at Bridgevine

Past

• Marketing Director at Kaplan
• Strategic Planning and Analysis Summer Associate at Ashland, Inc.
• Deputy Director at the Republican National Committee

• Marketing Coordinator at NFIB
• Program Administrator at WSF

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Education

• University of Virginia - Darden Graduate School of Business Administration
• Rhodes College

Recommended

4 people have recommended Leslie

Connections

229 connections

Industry

Consumer Services

Leslie Curry’s Experience

• Channel Partnership Manager

  Bridgevine

  (Privately Held; Marketing and Advertising industry)

  August 2007 — Present (2 years)

  Enable the success of high-potential B2B channel partnerships, including OEMs, big-box retailers, call centers, and online marketers, by directing the Bridgevine white-label program and repurposing Bridgevine’s proprietary software for each partner. Core services sold through partners to consumers include fiber optic internet and television, cable broadband, DSL, digital cable television, digital telephone, POTS, and high-definition TV service.
  Diversify revenue sources by developing individualized marketing plans to include: outbound e-marketing, online, contact center, retail, and direct marketing.
  Make strategic recommendations for growth by working in lockstep with partners and consistently assessing their goals for the programs.
  Manage the technical development, operational, product, and web design resources required for each partner’s onboarding and program deployment.
  Design and present training briefs, in-person educational sessions, and newsletters for partners, their sales agents, and prospects.

• Marketing Director

  Kaplan

  (Public Company; 10,001 or more employees; WPO; Education Management industry)

  June 2005 — August 2007 (2 years 3 months)

  Grew the aggregate gross sales (by 16%) and profitability (to 64%) of niche, startup brand by directing its strategy, P&L, online/offline marketing, pricing, collateral creation, and operations. Achieved 40% increase in web-based revenue and traffic through overhaul of site design, promotional purchase capability, and search engine optimization. Sharpened product sales messaging through continued training of the inbound/outbound call center, national field sales team, and corporate marketing staff. Hired, managed, and evaluated over 100 remote consultants and two in-house staff members.

• Strategic Planning and Analysis Summer Associate

  Ashland, Inc.

  (Public Company; ASH; Chemicals industry)

  June 2003 — August 2003 (3 months)

  Managed multiple projects, including due diligence and SOX compliance, in the SP&A group for Fortune 500 industrial leader.

• Deputy Director

  the Republican National Committee

  (Political Organization industry)

  June 2001 — August 2002 (1 year 3 months)

  Bolstered networks between corporate clients and Congressional/Executive Branch representatives by directing issues to the appropriate legislative offices and coordinating over 15 private conferences. Managed the marketing and operations of program, with annual fees reaching $50,000 and a clientele including the financial services, pharmaceutical, and telecom industries. Increased program viability through targeted e-marketing, face-to-face meetings, and direct mail.

• Marketing Coordinator

  NFIB

  (Non-Profit; 501-1000 employees; Non-Profit Organization Management industry)

  October 1999 — June 2001 (1 year 9 months)

  Doubled revenues (to $1.2MM) and membership (to 300+) of new major donor fundraising program. Built relationships on clients’ behalf by interfacing with policy directors and Congressional staff. Cut expenses by 22% by integrating e-marketing into prospecting and renewal processes.
  Managed special projects, including those at the national political conventions and the 2000 Presidential Inauguration, by marketing to prospects, overseeing the budget, and supervising staff.

• Program Administrator

  WSF

  (Non-Profit Organization Management industry)

  October 1998 — November 1999 (1 year 2 months)

Leslie Curry’s Education

• University of Virginia - Darden Graduate School of Business Administration

  MBA , Marketing, General Management , 2002 — 2004

  Activities and Societies:

  VP, Graduate Women in Business

• Rhodes College

  BA , Business , 1994 — 1998

  Activities and Societies:

  National Merit, Rhodes merit scholarship recipient ($25,000), Dean’s List, elected to Honor Council