Christopher Rollyson

Current

• Founder at The Executive's Guide To LinkedIn
• Managing Director at CSRA, Inc.
• Editor in Chief at The Global Human Capital Journal

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Past

• Vice President of Marketing & Alliances at nVISIA
• Principal Consultant at PricewaterhouseCoopers Management Consulting Services, Strategic Change
• Marketing Director, ICE Midwest at KPMG

• Manager of Marketing and Public Relations, reporting to CEO at MBSI/STR
• Principal at Rollyson and Associates
• Interpreter/Business Assistant at Various (Self-employed)

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Education

• The University of Chicago - Booth School of Business
• The University of Chicago - Booth School of Business
• Freie Universität Berlin

• Kalamazoo College
• Université Blaise Pascal (Clermont-II) - Clermont-Ferrand
• Il Liceo Americano d'Aviano

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3 more...

Recommended

20 people have recommended Christopher

Connections

500+ connections

Industry

Management Consulting

Websites

• Personal Website
• Journal for CEOs, CMOs & CIOs
• Executive's Guide to Web 2.0

Christopher Rollyson’s Summary

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• 20 years progressive consulting experience with Big Four and technology consultancies—distinguished background in corporate strategy, marketing and innovation
• Experienced thought leader and change agent —define value proposition for customers at various stages of adoption of new product categories and technologies… develop relationships by engaging customers in marketing and thought leadership activities
• Serial success with launching game-changing offerings—collaboratively launched Java with Sun, e-business with PwC Consulting and SOA/Web services with IBM and nVISIA
• Collaborative project leader as principal consultant and marketing executive—have led complex global engagements, service line launches and executive marketing programs
• Multifaceted design experience—apply analytical discipline and creative methodologies to create products, programs and new ventures that solve business problems
• Global multicultural outlook—have lived and worked in 6 countries... speak 4 languages

Christopher Rollyson’s Specialties:

Enterprise 2.0, Web 2.0, social network and consumer empowerment strategy; corporate strategy; innovation; marketing; sourcing strategy; knowledge strategy; iterative transformation; globalization; LinkedIn; Facebook; Social Bookmarking; Tagging; Twitter

Christopher Rollyson’s Experience

• Founder

  The Executive's Guide To LinkedIn

  (Privately Held; 1-10 employees; Management Consulting industry)

  2008 — Present (1 year)

  Launched new advisory business that helps Fortune 1000 executives to change the rules and economics of their interactions using LinkedIn and other social networks. The Executive's Guide quickly teaches clients the art and science of using LinkedIn to connect with people who can help them reach their goals:
  
  • Individuals learn how to find high visibility speaking engagements, business ventures, jobs, publishing opportunities, board positions and others
  • Enterprises enhance business processes, from business development and channel management to recruitment, public relations and others
  • The business's unique proposition is using LinkedIn to change enterprise business processes by seamlessly invoking external expertise to support innovation
  • Learn more at http://executivesguide-linkedin.com

• Managing Director

  CSRA, Inc.

  (Management Consulting industry)

  2006 — Present (3 years)

  Advise Fortune 1000 companies on process execution and customer-facing initiatives involving Web 2.0, social media and social network sites, using the Social Network Roadmap (http://socialnetworkroadmap.com). Increase innovation-led marketing through cross-boundary collaboration.
  • SNR a structured approach to assessing, piloting, scaling initiatives with venues such as LinkedIn, Facebook, Twitter, MySpace, YouTube, et al. Mature processes and integrate with legacy processes (Web 1.0, non-Web)
  • Create social media strategy that serves corporate strategy; use strategy and good practices to accelerate social media adoption and business benefits.
  • Research/design initiatives to engage Web 2.0-enabled consumers to co-design experience.
  • Assess and benchmark competency in collaborative marketing and partnering.
  • Create knowledge/mentoring initiatives to develop competencies and build Web 2.0 capability.

• Editor in Chief

  The Global Human Capital Journal

  (Internet industry)

  2005 — Present (4 years)

  Founded on-line journal for CEOs, CMOs and CIOs focused on strategic opportunities and threats posed by disruptive market phenomena. Research, write and edit analyst-quality articles on P2P globalization (social networks), Web 2.0, customer empowerment, enterprise innovation, Transourcing™, economic development and globalization/China/India. Cover strategic conferences and summits. Media kit (http://rollyson.net/download/GHCJ/ghcj_media_kit.pdf).
  • Social Networking Conference, 2008
  • Invited by IBM to help break the story on new enterprise social networks practice, 2008
  • Executives' Club: France Finance Minister Christine Lagarde, 2008
  • TechCocktail TechConference 2008
  • Executives' Club: India Minister of Commerce Shri Kamal Nath, 2008
  • Forrester Consumer Forum, 2007
  • The Economist/WBEZ Oxford Debate: China and the Environment, 2007
  • Digital Hollywood, 2007
  • Financial Markets World Enterprise 2.0 Conference, 2007
  • IDC Outsourcing Forum Midwest, 2006

• Vice President of Marketing & Alliances

  nVISIA

  (Privately Held; 11-50 employees; Computer Software industry)

  2002 — 2006 (4 years)

  Direct marketing strategy for enterprise software consultancy, reporting to CEO. Client-facing roles in CIO/CTO business development: emcee numerous executive events, and organize in-depth case studies featuring software and business transformation with SOA and Web services.
  • Directed multi-firm proposal team that won largest engagement in Firm's 14-year history.
  • Created breakthrough marketing strategy in which engaged Fortune 1000 CIOs in thought leadership activities, winning unprecedented access for the Firm.
  • Implemented business development transformation, and realigned go-to-market approach with maturation of enterprise software consulting market.
  • Designed adoption model and methodology for enterprise service-oriented architecture

• Principal Consultant

  PricewaterhouseCoopers Management Consulting Services, Strategic Change

  (Partnership; 10,001 or more employees; Management Consulting industry)

  1998 — 2001 (3 years)

  As first e-business and knowledge principal at PwC Consulting Midwest, served as SME on auto, CPG and energy engagements that defined Firm's e-business transformation point-of-view and positioned for e-business work. Led global internal engagements to build Firm’s knowledge capability, and delivered training to professional staff. Co-launched B2B Accelerator: advised startups on industry transformation strategies; pioneered models for delivering services. Created alliances with VCs, law firms, PR agencies and recruiters. Collaborated with thinktanks such as Digital4sight
  • Mentored Auto COE on Internet impact on auto industry on breakthrough e-commerce strategy for GM that established Firm e-business competency and resulted in millions in billings.
  • Pioneered initial e-business/knowledge strategy framework.
  • Authored white papers that made e-business actionable for consultants worldwide.
  • Led global KM project for IT Strategy practice that helped to integrate theaters worldwide.

• Marketing Director, ICE Midwest

  KPMG

  (Partnership; 10,001 or more employees; Management Consulting industry)

  1997 — 1998 (1 year)

  Instrumental in rollout of new Firm go-to-market strategy. Created marketing strategy for audit, tax and consulting practices in 12-state area. Led sales/strategic planning for Tier 1 clients, and directed large proposal efforts. Managed communications, event marketing and alliances with law firms, government agencies and VCs. Liaised with numerous teams and Firm partners in matrixed environment, problem solving with Area and national practices and marketing groups.
  • Managed and enhanced Illinois High Tech Awards, a complex executive-focused awards program that produced millions in billings. Client facing for business development.
  • Pioneered KM-focused intranet that transformed marketing and impacted revenue and costs.
  • Led High Technology's transition to shared services model for marketing support.

• Manager of Marketing and Public Relations, reporting to CEO

  MBSI/STR

  (Privately Held; 51-200 employees; Information Technology and Services industry)

  1995 — 1997 (2 years)

  Directed marketing strategy for $45 million systems integration firm with F1000 clients and 5 business units. Built marketing function, directing sales teams, event calendar, website and collateral. Innovated intranet to share business development information and enhance collaboration among business units to drive cross selling. Coordinated proposal teams on major efforts.
  • Created/implemented alliance strategy that enabled Sun to execute its aggressive Java launch in 1996; articulated CIO value proposition of Java/pervasive networked computing.
  • Launched Internet services venture, conducting due diligence and creating marketing plan.

• Principal

  Rollyson and Associates

  (Privately Held; 1-10 employees; Management Consulting industry)

  1991 — 1995 (4 years)

  Developed marcom programs for businesses and individuals, utilizing research, resource optimization and TQM tools. Designed strategies, processes, websites and collateral for clients.
  • For major client, helped to launch telecoms reseller as marketing director; trained sales staff.
  • Launched Firm upon Chapter 11 of former employer, the largest human capital management firm in the U.S. As manager, had built a Top 10 office by innovating a new service line.

• Interpreter/Business Assistant

  Various (Self-employed)

  (Self-Employed; Myself Only; Translation and Localization industry)

  1984 — 1985 (1 year)

  Provided simultaneous interpretation in French/Italian/English for businesses in France, Italy, the UK and (then) Czechoslovakia. Served transportation, professional services and government industries.

Christopher Rollyson’s Education

• The University of Chicago - Booth School of Business

  Corporate Strategy 2000 — 2000

• The University of Chicago - Booth School of Business

  Economics 1990 — 1991

• Freie Universität Berlin

  Deutsch 1984 — 1985

• Kalamazoo College

  B.A. , History, French , 1978 — 1982

  Activities and Societies:

  Cross Country; WJMD; Bridge

• Université Blaise Pascal (Clermont-II) - Clermont-Ferrand

  Français 1980 — 1981

• Il Liceo Americano d'Aviano

  1974 — 1977

  • USA delegate to London International Youth Science Forum/Fortnight LIYSF '77, London, UK
  • Studied Italian entire time and maintained studies in French
  • Scored the highest in my class on the ASVAB examination
  • Intermittently school chess champion
  • Founded Saints' Spirit Film Column

  Activities and Societies:

  Tennis, Cross Country, Chess, Newspaper Editor

Additional Information

Christopher Rollyson’s Websites:

• Personal Website
• Journal for CEOs, CMOs & CIOs
• Executive's Guide to Web 2.0

Christopher Rollyson’s Interests:

Languages: English (native), French/Français (fluent written/spoken), Italian/Italiano (functional written/spoken), German/Deutsch (conversational written/spoken), enterprise 2.0, blog, wiki, podcast, vlog, social networks, p2p networks, Web 2.0, service-oriented architecture, web services, distributed computing, adoption curve, growth, customer-led innovation, transformation, global sourcing, cross-cultural, semiotics, bridge, India, China, Austin TX, Clermont-Ferrand, Montpellier, Aviano, Berlin Wilmersdorf, Sophia Antipolis, Django Rheinhardt, (Bal) Musette, Manouche (gypsy jazz), Flamenco, Monet, Sartre, Camus, Chicago Half Marathon 2005; Cycling

Christopher Rollyson’s Groups:

Founder: executivesguide-linkedin.com, socialnetworkroadmap.com, transourcing.com
Member: Executives' Club of Chicago, Illinois IT Association, TechLeaders Association, MIT Enterprise Forum, Wright Hand Power Forum, Marketing Executives Networking Group (MENG), AITP, SmartBet, Mankind Project, AIP (Association of Internet Professionals), TechCocktail, Samurai Business Group, GametimeChicago, AMC, IMC

•    Blue: The DallasBlue Business Network (25,000+ members)
•    PricewaterhouseCoopers Alumni
•    FrenchWeb.org - le groupe des professionnels du net francophone
•    Illinois Technology Association (ITA)
•    Linked n Chicago
•    Marketing Executives Networking Group
•    Worldwide Management Consultants (22,000+ members)
•    Facebook.com
•    Technology Leaders Association
•    AM&AA Members
•    The Economist Newspaper readers
•    YouTube innovators Innovation & Creativity You Tube Network
•    myspace innovators Innovation & Creativity My Space Network
•    First Tuesday
•    EGLI Alumni
•    xPrice.biz - PricewaterhouseCoopers Alumni Network
•    The National Hispanic Sales Network
•    Tweeple
•    Kalamazoo College Alumni Association
•    Business Marketing Association of Chicago
•    PwC Consulting Professionals Network
•    Tech Breakfast Club
•    Global MIT Enterprise Forum
•    Kellstadt Marketing Group
•    KPMG Global Alumni Network
•    KPMG Worldwide
•    Chicago Booth Strategic Management Discussion Group
•    Institute of Management Consultants - USA
•    Social Network Roadmap
•    Smartbet Charity Poker
•    Social Media Club South Florida
•    Kellogg Alumni Web Events
•    WIC MKP Chicago Networking Group
•    US Policy on China & the Rest of the World Group
•    Leveraging Social Networks
•    Social Media Club: Los Angeles
•    ClearRisk

Christopher Rollyson’s Honors:

=>Access http://globalhumancapital.org
• Web 2.0's Impact on the 2008 U.S. Presidential Election
• Economic Outlook for 2008
• Year in Review 2007
• Globalization's 21st Century Makeover
• Social Networks & Web 2.0: Transforming Relationships
• Market Advisory: Consumer Empowerment
• In the Words of Enterprise CEOs
• From the Enterprise CIO's Desktop
=>Access http://rollyson.net/resources/insights.html
• The State of Social Networking & Web 2.0
• Enterprise 2.0 in Capital Markets
• The Transformation of Advertising
• The Impact of Mobility on B2B and B2C
• Telecoms Report
• How Transourcing Will Transform the Enterprise
• Success Breeds Disappearance in Outsourcing
=>Access http://rollyson.net/resources/papers.html
• Enterprise Service-oriented Architecture
• E-Business: the Rise of the Extended Enterprise
• Using E-Business to Drive Value Chain Transformation
• Using Websites to Create Electronic Enterprises
• The E-Business Adoption Curve

Christopher Rollyson’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch