Christian Smagg (csmagg@gmail.com)

Current

International CRM & e-Marketing Consultant (Self-employed)

Past

Co-founder & Managing Director at ProActive-IT
General Manager Europe, International CRM Division at Snarx Group Europe
Director, International CRM Division at Groupe D Technologies

Account Director, Pan-European Accounts at High Touch (The Marketing Group)
International Account Director & Subsidiary Manager at AGO Direct Marketing London & Paris

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2 more...

Education

Institut d'Administration des Entreprises
Université de Valenciennes et du Hainaut-Cambrésis

Recommended

21 people have recommended Christian

Connections

500+ connections

Industry

Information Technology and Services

Websites

Christian Smagg (csmagg@gmail.com)’s Summary

International High-Tech Executive with a proven track record in helping leading technology companies grow through performance-driven CRM & e-Marketing operations.

Over the past 15 years, specialised in the recommendation & implementation of integrated CRM, PRM and e-Marketing programmes and infrastructures as well as the development & execution of major go-to-market strategies for a broad variety of industry-leading organisations operating in the technology, internet & telecommunications arena throughout Europe.

Entrepreneurial result-driven and customer-focused marketer able to steer and succeed in complex, dynamic, multinational environments (EMEA, Asia Pacific and the USA). Bringing deep expertise in the ICT industry. Combining the insight of sales & marketing strategies with hands-on expertise in leading cutting-edge CRM initiatives. Delivering highly integrated & efficient marketing solutions to suit the most stringent business and technology requirements. Committed to make market leaders more agile and able to respond to changing market dynamics while reaping significant benefits that have a positive impact on bottom-line performance.

Myers-Briggs Type Indicator: ENTJ

TopLinked.com

"The best way to predict the future is to invent it.", Alan Kay, 1971

Christian Smagg (csmagg@gmail.com)’s Specialties:

Over the past 15 years, specialised in the recommendation, implementation & optimisation of integrated CRM, PRM & e-Marketing programmes and infrastructures as well as the development and execution of major go-to-market strategies for a broad variety of global corporations in the technology, internet & telecommunications industries including Hewlett-Packard, Alcatel, Cisco Systems, Symantec, Microsoft, Lexmark, Inktomi / Yahoo!, Juniper Networks, Intel, Oracle and 3Com in Europe & Asia Pacific.

Christian Smagg (csmagg@gmail.com)’s Experience

International CRM & e-Marketing Consultant

Self-employed

(Self-Employed; Myself Only; Marketing and Advertising industry)

June 2006 — Present (2 years 5 months)
Co-founder & Managing Director

ProActive-IT

(Privately Held; 11-50 employees; Information Technology and Services industry)

September 2002 — May 2006 (3 years 9 months)
General Manager Europe, International CRM Division

Snarx Group Europe

(Information Technology and Services industry)

2000 — 2002 (2 years)
Director, International CRM Division

Groupe D Technologies

(Public Company; 201-500 employees; Information Technology and Services industry)

1997 — 2000 (3 years)
Account Director, Pan-European Accounts

High Touch (The Marketing Group)

(Privately Held; 11-50 employees; Marketing and Advertising industry)

1994 — 1997 (3 years)
International Account Director & Subsidiary Manager

AGO Direct Marketing London & Paris

(Privately Held; 11-50 employees; Marketing and Advertising industry)

1990 — 1994 (4 years)

Christian Smagg (csmagg@gmail.com)’s Education

Institut d'Administration des Entreprises

Master Degree, Business Administration (DEA & DESS) majoring in Marketing and Direct Marketing, 1988 — 1990
Université de Valenciennes et du Hainaut-Cambrésis

DUT, Post Graduation in Marketing & Business Development, 1986 — 1987

Additional Information

Christian Smagg (csmagg@gmail.com)’s Websites:

Christian Smagg (csmagg@gmail.com)’s Interests:

Customer Relationship Management (CRM), Partner Relationship Management (PRM), Integrated Marketing, E-mail Marketing, E-commerce, E-business Strategy, Online Marketing, Enterprise 2.0, Web 2.0, Web Strategy, Cross Channel and Media Advertising Optimization, ROI Marketing, SFA, Marketing Automation, Direct Marketing, Database Marketing, BI, Datamining, Call Center, Business Process Management, Loyalty programs, Lead Generation, Channel Marketing, SMB Marketing, B2B, Information Technology, Telecommunications, Internet, SaaS, Marketing Consulting, Europe, International