Chia-Lin Simmons

Current

Marketing and Business Development Executive in Digital Media at Time Warner / AOL LLC; Audible; Voquette; Clip2; Beyond.com; CNET; Wired; Newscorp

Education

George Mason University School of Law
Cornell University - S.C. Johnson Graduate School of Management
University of California, San Diego

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Recommended

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Connections

500+ connections

Industry

Internet

Websites

Chia-Lin Simmons’s Summary

A proven Marketing and Business Development Executive with 14+ years of experience in digital media and consumer mobile / web / media sector(s) with expertise in multi-platform distribution / licensing, business development and marketing for companies such as Time Warner/AOL, Wired, CNET, and Newscorp Online.

Highlights

Multi – platform Distribution / Licensing: Drove third-party distribution / licensing revenue for media companies. Proposed, negotiated, developed and managed wireless, retail and emerging technology strategies for distributing content for Random House, Wall Street Journal, New York Times, etc. Negotiated and closed distribution of content through mobile handset, wireless carriers, satellite / cable, retail and emerging technology companies.

Mobile / Wireless: Launched and led all strategy, licensing, marketing, business development and product development for the purchase, distribution and playback of media via mobile handsets, wireless carriers and telematics.

Strategic and Brand Marketing: Developed marketing propositions, brand creation, brand awareness, and PR. Purchased advertising and managed large-scale promotional and advertising initiatives.

Physical / Online Retail: Negotiated and closed partnerships with retailers such as Target, Best Buy, etc. Managed marketing acquisition programs including in-store product placement, and advertising. Experience in creating synergetic marketing programs tying physical marketing assets with digital media assets to maximize sales and distribution of content.

International: Negotiated and closed global distribution partnerships. Created and implemented international marketing programs in the UK, Germany and France. Experience in global expansion strategies and other international strategies affecting media companies.

Bar Admissions: New York State Bar

Education:
- JD, George Mason University School of Law
- MBA, Cornell University
- BA, University of California, San Diego

Chia-Lin Simmons’s Specialties:

wireless, mobile entertainment, devices, digital distribution of media products, business development, marketing strategy, affiliate marketing, branding, negotiations, partnership management.

Chia-Lin Simmons’s Experience

Marketing and Business Development Executive in Digital Media

Time Warner / AOL LLC; Audible; Voquette; Clip2; Beyond.com; CNET; Wired; Newscorp

(Public Company; TWX; Publishing industry)

December 1995 — Present (14 years )

* CURRENT ROLE:

Director, Business Development, AOL LLC [Time Warner] (NYSE: TWX)

* PRIOR ROLES:

- Vice President, Strategic Alliances (Amazon Inc., NASDAQ: AMZN. / Audible Inc, NASDAQ: ADBL, was purchased by Amazon)

- Director of Marketing, Acquisition and Retention (Voquette)

- Director of Consumer Marketing (Clip2)

- Marketing Manager, Partner Marketing Manager, Product Manager (Beyond.com)

- Associate Producer (CNET: The Computer Network)

- Staff Producer (Wired)

- Associate Producer (Newscorp & MCI)

* EXPERTISE:

- Digital media marketing
- Wireless
- Multi-platform business development / licensing
- Emerging Technology
- Web 2.0

Chia-Lin Simmons’s Education

George Mason University School of Law

JD , Securities and Media law , 2002 — 2005

Activities and Societies:

- Internship with the Securities and Exchange (SEC) and the NASD. Worked on high profile cases.
- Internship with the U.S. Patent and Trademark office. Focused on trademark.
- Internship with the Federal Energy Regulatory Commission (FERC). Work on Enron and California energy crisis cases.
Cornell University - S.C. Johnson Graduate School of Management

MBA , Marketing, Private Equity & Entrepreneurship , 2000 — 2002

Activities and Societies:

* Park Leadership Fellow, * Cornell Big Red Business Incubator, *Graduate Teaching Assistant for (1) Strategy; (2) Enterpreneurship & Private Equity
University of California, San Diego

BA , Communications , 1991 — 1995

Minors: Chinese, History

Activities and Societies:

Magna cum Laude, Phi Beta Kappa, Golden Key Honors, Provost Honors, Alpha Chi Omega