Christopher Little

Past

• Vice President of Marketing at Loftware, Inc.
• Non-compete period at Consulting
• Co-Founder & Sr VP Of Marketing / CMO at Health Language, Inc.

• Worldwide Healthcare Marketing Manager at IBM / Lotus
• Non-Compete Period at Consulting & Misc
• Partner & Vice President of Marketing at Healthcare Communications, Inc.
• Marketing Manager, Clinical Information Systems at Wyeth
• Marketing Manager at Corometrics Medical Systems, Inc (Wyeth Division)
• Director of Development at Trinity Computing Systems, Inc.
• Contract Teacher at University of Houston / Sundry School
• Programmer / Analyst at NASA / Computer Sciences

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Education

• University of St. Thomas
• Reed College

Recommended

3 people have recommended Christopher

Connections

219 connections

Industry

Computer Software

Christopher Little’s Summary

Award-winning business veteran accomplished in every aspect of measurable strategic and tactical marketing.

Expertise includes: creating and pegging company and product brand awareness; advertising and collateral concept, development and deployment; competition and marketplace investigation and analysis; PR campaign development and execution; product definition and competitive positioning, pricing models; trade show concepts and management; sales support; RFP/RFQ submissions; market research; design of superior direct mail and telemarketing programs.

I've done end-to-end marketing: I have managed the soup-to-nuts realities of start-ups but I have also successfully worked at large companies with large staffs, external, global PR firms, multi-million dollar promotions and more.

Everything gets measured and evaluated (I'm the kind of manager who, when someone is trying to convince me and says there are "well, there are lots of examples", will ask the person to "name six"). I also love intelligent push back (i.e., let's confirm assumptions by bringing them out).

My philosophy on strategic vision: if it resonates, you'll eventually hear it echoed back to you. In other words, if it has traction, you will find people adopting it without realizing it was invented.

My philosophy on expenses: Keep all marketing as humanly measurable as possible; for example, the dollar and time cost of a lead through every step (from contact to conversion to closure).

I thrive on new developments and challenges.

Christopher Little’s Experience

• Vice President of Marketing

  Loftware, Inc.

  (Privately Held; Computer Software industry)

  2006 — 2009 (3 years )

  Responsible for all marketing activities at this global provider of software for the creation and centralized management, including large systems integration, of all variety of commercial and retail goods labeling – barcodes, RFID and more – for this privately-held, expansion stage company. I transformed brand and sales with elevated messaging to build up the brand image and presence, coordinated use of Web 2.0 tools with sales leads with a complete makeover of all collateral and presentation materials. Conducted a very successful ‘buzz’ viral marketing program that resulted in phenomenal SEO results. Making barcoded labels compelling was a personal challenge when I took this position; check it out: start with the website at www.loftware.com and the blog at www.loftwareblog.com. Active participant on the GS1 standards (specifically, GTIN) committee.

• Non-compete period

  Consulting

  (Computer Software industry)

  2004 — 2006 (2 years )

  Non-compete period included activities such as marketing consultant (promotions, research, pricing, copywriting, packaging, annual reports, product management issues, website design) to Ortivus NA, IMO, ERV, undulent.com, MEDOS AG, Avel-Tech, and other firms. Personal activities: wrote an action / adventure novel; competed in the International Songwriter's Competition (runner-up in 3 creative categories out of a field, I am told, of over 30,000 contenders) to win an unclaimed music diploma) and spent a lot of joyous time with my newest daughter.

• Co-Founder & Sr VP Of Marketing / CMO

  Health Language, Inc.

  (Privately Held; Computer Software industry)

  1999 — 2004 (5 years )

  World's first concept-based indexing software for healthcare IT systems, including support for a range of global standards from SNOMED, ICD to LOINC, designed to eliminate the current technical inability of applications in not recognizing that, for example, a “brown lesion” is a “carbuncle” - what any clinician would know. I launched the global category and de facto standard for this infrastructure software technology. Active participation in 3 financing rounds. Key player in sales process included wins of the UK’s NHS’ NPfIT, Cerner, McKesson, and other major players. Created industry category now officially used for the technology (2nd successful category creation in my marketing career!).

• Worldwide Healthcare Marketing Manager

  IBM / Lotus

  (Computer Software industry)

  1997 — 1999 (2 years )

  Global responsibility for marketing Lotus technology in pharmaceutical, payer, provider and consumer health markets. Innovative trade show and promotional efforts supported new healthcare-focused positioning and messaging tripled healthcare sales and brand recognition. Active media evangelical activity with results including Lotus customers taking 3 top spots in Health Management Technology’s 1998 ‘Most Wired’.

• Non-Compete Period

  Consulting & Misc

  (Internet industry)

  1995 — 1997 (2 years )

  During the non-compete period after sale of Healthcare Communications, I expanded my language skills by taking a month-long French immersion course in Paris, France; wrote a novel; engaged in several consulting contracts focusing on creation of direct mail, telemarketing and promotional programs, including one year special contract as acting Vice President of Marketing for Microscript Corporation (later sold to NEON); private editor for a collection of speeches by Prince Charles.

• Partner & Vice President of Marketing

  Healthcare Communications, Inc.

  (Medical Devices industry)

  1992 — 1995 (3 years )

  Designed and conducted launch of the product "Cloverleaf". Created a market category product ‘interface engine’ – now de facto industry term – for this highly technical infrastrcutre product that allows computer systems to communicate information without programming. Designed and implemented branding and marketing campaigns that boosted unaided brand awareness of Cloverleaf from under 1% to 1st place. Ranked No. 1 in Healthcare Informatics top 100 growth for 1994. Sold to HCDC.

• Marketing Manager, Clinical Information Systems

  Wyeth

  (Public Company; WYE; Pharmaceuticals industry)

  1991 — 1993 (2 years )

  Clinical information systems marketing for multiple divisions [ CT-based Corometrics and MD-acquired QMI ] of global pharmaceutical giant (9th largest as of 2006 although when I worked there it was called "American Home Products"). Led new growth opportunities for information systems in OB/GYN, ICU and physician office markets. Product line spun out into own division becoming the world's leading provider of such technology. Division ranked No.1 in Healthcare Informatics top 100 growth for 1993.

• Marketing Manager

  Corometrics Medical Systems, Inc (Wyeth Division)

  (Computer Software industry)

  1991 — 1992 (1 year )

• Director of Development

  Trinity Computing Systems, Inc.

  (Privately Held; Computer Software industry)

  1986 — 1991 (5 years )

  Duties from Programmer Analyst to Director of Product Development for first company to introduce commercial PC-LAN based systems for use in hospitals. Designed and developed open heart surgery charting software product, heart motion quantification and other systems. Promoted and grew distribution partnerships with 3M, DuPont, Hewlett-Packard, Gould, Mitsui, among others. Company included in Inc. magazine's 500 fastest growth company for years 1988 and 1989. The company was sold to DuPont.

• Contract Teacher

  University of Houston / Sundry School

  (Educational Institution; 1001-5000 employees; Computer Software industry)

  1983 — 1986 (3 years )

  Taught non-credit continuing education classes in Computer Science, including programming languages (BASIC, FORTRAN and C), application development and related subjects.

• Programmer / Analyst

  NASA / Computer Sciences

  (Government Agency; 10,001 or more employees; Defense & Space industry)

  1982 — 1986 (4 years )

  Fulfilled a personal dream of working on the space program for NASA’s Mission Planning and Development Directorate at Johnson Space Center. Secret-clearance level development and support of software for ascent, orbit and descent simulations for the STS (Space Shuttle) program.

Christopher Little’s Education

• University of St. Thomas

  Computer Science 1983 — 1983

  Activities and Societies:

  President, Founder - the Computer Club

• Reed College

  BA , Philosophy , 1979 — 1982

  Immersive and intense, Reed perfectly matched my learning and execution styles.

  Activities and Societies:

  Summers were spent shipping tractors (mostly, but other construction equipment and supplies) to Al Jabar of Abu Dhabi under irrevocable Letters Of Credit.

Additional Information

Christopher Little’s Interests:

I love spending time with my family (wife and two wonderful girls). I am an avid learner of new things. I read a lot in both fiction (all genres) and non-fiction (all subjects). I play acoustic and electric guitar. I have enjoyed on-line gaming for *years* (mostly FPS, starting with dial-up DOOM). I am a seasoned investor. I write novels. I also have written non-fiction articles on various issues.

Christopher Little’s Groups:

GS1 (GTIN working group)
IEEE and IEEE Computer Society
AHRMM
ACM
SCIP
AMIA
HIMSS
AMA

Industry standards board memberships include Board Member of IEEE’s Computer-Based Medical Records Committee (1991 – 1993); Advisory Board Member for Health Management Technology magazine (1997 – 1999)

Committe member of GS1 US Healthcare (2007 - )

•    The Official IEEE Group
•    OpenNetworker.com
•    Supply Chain Management Practitioners & Experts
•    Semantic Web
•    Cloud Computing
•    Healthcare Information and Management Systems Society
•    Friends of NASA
•    NASA Alumni and Workers Association
•    Former and Current Employees of Wyeth
•    GS1 Healthcare
•    Loftware

Christopher Little’s Honors:

A number of professional awards (mostly for ad campaigns) but my favorite honors and awards are personal:

Runner-up in 3 categories (lyrics, folk, rock) in the global competition of the International Songwriter's Association's 2004 Songwriting Competition. As runner-up (among tens of thousands of contestants), I was awarded an honorary Music diploma (which remains unclaimed).

Christopher Little’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch