Chris Selland

Current

VP, Industry Marketing & Business Development at Jaz'd Markets
Board Member at Snow Beverages

Past

Vice President, Marketing & Business Development at EasyLobby, Inc.
Vice President Business Development at SoundBite Communications
Founder, Managing Director at Reservoir Partners

Vice President, Sell-Side Research at Aberdeen Group
VP Marketing at eSupportNow
VP, CRM & Internet Research at the Yankee Group
Director, Marketing at Primix Solutions
Director of International Marketing at ON Technology
Sales Engineer at Ingersoll-Rand

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Education

New York University - Leonard N. Stern School of Business
Cornell University

Recommended

15 people have recommended Chris

Connections

500+ connections

Industry

Information Technology and Services

Websites

Chris Selland’s Summary

Chris Selland joined JAZD Markets, the leader in online B2B directory-driven Marketing as a Service (MaaS) platforms, in April 2009 to focus on building out JAZD Markets’ industry-focused business and content strategies in partnership with leading B2B Publishers and trade associations.

Mr. Selland is also a member of the Board of Snow Beverages, a manufacturer of uniquely refreshing, natural, sparkling beverages.

Prior to JAZD Markets, Mr. Selland was Vice President of Marketing & Business Development at EasyLobby, a leading provider of Secure Visitor Management systems, and Vice President of Business Development at SoundBite Communications, where he developed and managed SoundBite's key business and corporate development initiatives through the company's IPO in October 2007, and spearheaded the acquisition of Mobile Collect in February 2008.

Earlier in his career, he founded Reservoir Partners L.P., a CRM/enterprise software advisory & consulting firm in 2001, which merged in 2004 with Aberdeen Group (acquired by Harte-Hanks) where he served as Vice President of Sell-Side Research. Mr. Selland also served as an M&A/market advisor for Covington Associates, an Investment Bank specializing in Mergers & Acquisitions in the enterprise software and services industries. He also served as VP of Marketing at eSupportNow and as Vice President of e-Business Strategies at the Yankee Group, a technology research and consulting firm which was acquired by Reuters. Mr. Selland has also held senior sales and marketing positions at Primix Solutions, ON Technology, Computer Associates and Ingersoll-Rand.

Mr. Selland is past President of the Customer Relationship Management Association (CRMA). In addition, he has been frequently quoted in major business and industry publications, and is a past member of the CRM Magazine Editorial Advisory Board. He is an accomplished public speaker and presenter, having chaired and spoken at numerous leading industry conferences.

Chris Selland’s Specialties:

Strategic Alliance Development. Mergers & Acquisitions (M&A) and Capital Raising. Technology Marketing and Positioning. Customer Relationship Management (CRM) services & strategies.

Chris Selland’s Experience

VP, Industry Marketing & Business Development

Jaz'd Markets

(Information Technology and Services industry)

April 2009 — Present (4 months)

As the leading on-line directory driven marketing solution for B2B, Jaz'd! is changing the way on-line marketing works by aligning buyers and sellers together in highly informative, measurable and easy-to-navigate environments. Jaz'd! partners with leading B2B publishers, industry associations and social networks to deliver Web 2.0 enabled vertical marketplaces built upon a foundation of integrated directory placement, high quality traffic generation, social tools, click-track analytics and vertical search functionality into comprehensive marketing as a service (MaaS) platforms.
Board Member

Snow Beverages

(Food & Beverages industry)

November 2008 — Present (9 months)

Board member at Snow Beverages. - a fast-growing manufacturer of great tasting, naturally flavored, vitamin-enriched beverages.
Vice President, Marketing & Business Development

EasyLobby, Inc.

(Computer Software industry)

July 2008 — April 2009 (10 months)

Relaunched and lead EasyLobby's corporate identity and product positioning, demand generation, corporate communications, and strategic alliance initiatives.
Vice President Business Development

SoundBite Communications

(Privately Held; 51-200 employees; Computer Software industry)

September 2005 — July 2008 (2 years 11 months)

Developed key strategic alliances and business/corporate development strategies for rapidly-growing multi-channel customer communications ASP.
Founder, Managing Director

Reservoir Partners

(Management Consulting industry)

October 2001 — September 2005 (4 years)

Founded Reservoir Partners, a Customer Relationship Management (CRM) market research and advisory firm, in September 2001. Reservoir Partners was formed while I also served as an Entrepreneur-in-Residence at YankeeTek Ventures.

Partnered with Covington Associates, a boutique Investment Bank, to provide advice on a number of sell- and buy-side M&A and restructuring engagements.
Vice President, Sell-Side Research

Aberdeen Group

(Privately Held; 51-200 employees; Market Research industry)

April 2004 — January 2005 (10 months)

In March 2004, Reservoir Partners merged its research and consulting assets with Aberdeen Group, where I became Vice President of Sell-Side Research.
VP Marketing

eSupportNow

(Privately Held; 201-500 employees; Internet industry)

August 2000 — October 2001 (1 year 3 months)

Ran marketing and business development for venture-backed provider of multi-channel contact center solutions. Actively involved in fundraising and eventual sale of company.
VP, CRM & Internet Research

the Yankee Group

(Privately Held; 51-200 employees; Market Research industry)

August 1994 — August 2000 (6 years 1 month)
Director, Marketing

Primix Solutions

(Public Company; 51-200 employees; PMIX; Information Technology and Services industry)

March 1998 — April 1999 (1 year 2 months)
Director of International Marketing

ON Technology

(Public Company; 51-200 employees; Information Technology and Services industry)

August 1991 — August 1994 (3 years 1 month)

Developed and supported international distribution channels (Europe, Asia Pacific, Latin America) for rapidly growing groupware/collaboration software company.
Sales Engineer

Ingersoll-Rand

(Public Company; 10,001 or more employees; IR; Machinery industry)

June 1986 — August 1990 (4 years 3 months)

Chris Selland’s Education

New York University - Leonard N. Stern School of Business

MBA , Economics & International Business , 1988 — 1991
Cornell University

BS , Operations Research & Industrial Engineering , 1982 — 1986

Activities and Societies:

Dean's List, Sigma Pi fraternity, ski team