Chris Selland

Current

Board Member at Snow Beverages

Past

VP, Industry Marketing & Business Development at JAZD Markets
Vice President, Marketing & Business Development at EasyLobby, Inc.
Vice President Business Development at SoundBite Communications

Founder, Managing Director at Reservoir Partners
VP Marketing at eSupportNow
VP, CRM & Internet Research at the Yankee Group
Director, Marketing at Primix Solutions
Director of International Marketing at ON Technology
Sales Engineer at Ingersoll-Rand

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Education

New York University - Leonard N. Stern School of Business
Cornell University

Recommended

17 people have recommended Chris

Connections

500+ connections

Industry

Information Technology and Services

Websites

Chris Selland’s Summary

Chris Selland is an experienced technology Business Development and Marketing executive with deep domain expertise in the areas of B2B Business Development & Marketing, corporate development/M&A, content and CRM strategy.

Mr. Selland was most recently Vice President of Industry Marketing & Business Development at JAZD Markets, an online B2B directory company, Prior to that, Mr. Selland was Vice President of Marketing & Business Development at EasyLobby, and Vice President of Business Development at SoundBite Communications.

Earlier in his career, he founded Reservoir Partners L.P., a CRM/enterprise software advisory & consulting firm in 2001, which merged in 2004 with Aberdeen Group (acquired by Harte-Hanks). Reservoir Partners also partnered with Covington Associates, an Investment Bank specializing in Mergers & Acquisitions in the enterprise software and services industries. Prior to that, he served as VP of Marketing at eSupportNow and as Vice President of e-Business Strategies at the Yankee Group, a technology research and consulting firm which was acquired by Reuters. Mr. Selland has also held senior sales and marketing positions at Primix Solutions, ON Technology, Computer Associates and Ingersoll-Rand.

Mr. Selland is past President of the Customer Relationship Management Association (CRMA) and is a past member of the CRM Magazine Editorial Advisory Board. He is an accomplished public speaker and presenter, having chaired and spoken at numerous leading industry conferences, and is frequently quoted in major business and industry publications, and

Mr. Selland is currently a Board member at Snow Beverages, a manufacturer of uniquely refreshing, natural, sparkling beverages; Marketing Advocate Inc, a Web Relationship Management company, and the Needham Soccer Club where he is Director of the Needham Memorial Day Tournament, one of the oldest, largest and most successful youth soccer tournaments in the US.

Chris Selland’s Specialties:

Strategic Alliance Development. Mergers & Acquisitions (M&A) and Capital Raising. Technology Marketing and Positioning. Customer Relationship Management (CRM) services & strategies.

Chris Selland’s Experience

Board Member

Snow Beverages

(Food & Beverages industry)

November 2008 — Present (1 year 1 month)

Board member at Snow Beverages. - a fast-growing manufacturer of great tasting, naturally flavored, vitamin-enriched beverages.
VP, Industry Marketing & Business Development

JAZD Markets

(Privately Held; Online Media industry)

April 2009 — September 2009 (6 months)
Vice President, Marketing & Business Development

EasyLobby, Inc.

(Computer Software industry)

July 2008 — April 2009 (10 months)

Relaunched and lead EasyLobby's corporate identity and product positioning, demand generation, corporate communications, and strategic alliance initiatives.
Vice President Business Development

SoundBite Communications

(Public Company; 51-200 employees; Computer Software industry)

September 2005 — July 2008 (2 years 11 months)

Developed key strategic alliances and business/corporate development strategies for rapidly-growing multi-channel customer communications ASP.
Founder, Managing Director

Reservoir Partners

(Management Consulting industry)

October 2001 — September 2005 (4 years )

Founded Reservoir Partners, a Customer Relationship Management (CRM) market research and advisory firm, in September 2001. Reservoir Partners was formed while I also served as an Entrepreneur-in-Residence at YankeeTek Ventures.

Partnered with Covington Associates, a boutique Investment Bank, to provide advice on a number of sell- and buy-side M&A and restructuring engagements.

In March 2004, Reservoir Partners merged its research and consulting assets with Aberdeen Group, where I became Vice President of Sell-Side Research.
VP Marketing

eSupportNow

(Privately Held; 201-500 employees; Internet industry)

August 2000 — October 2001 (1 year 3 months)

Ran marketing and business development for venture-backed provider of multi-channel contact center solutions. Actively involved in fundraising and eventual sale of company.
VP, CRM & Internet Research

the Yankee Group

(Privately Held; 51-200 employees; Market Research industry)

August 1994 — August 2000 (6 years 1 month)
Director, Marketing

Primix Solutions

(Public Company; 51-200 employees; PMIX; Information Technology and Services industry)

March 1998 — April 1999 (1 year 2 months)
Director of International Marketing

ON Technology

(Public Company; 51-200 employees; Information Technology and Services industry)

August 1991 — August 1994 (3 years 1 month)

Developed and supported international distribution channels (Europe, Asia Pacific, Latin America) for rapidly growing groupware/collaboration software company.
Sales Engineer

Ingersoll-Rand

(Public Company; 10,001 or more employees; IR; Machinery industry)

June 1986 — August 1990 (4 years 3 months)

Chris Selland’s Education

New York University - Leonard N. Stern School of Business

MBA , Economics & International Business , 1988 — 1991
Cornell University

BS , Operations Research & Industrial Engineering , 1982 — 1986

Activities and Societies:

Dean's List, Sigma Pi fraternity, ski team