Director of Internet Marketing and Customer Experience Enthusiast
Washington D.C. Metro Area
Director of Internet Marketing and Customer Experience Enthusiast
Washington D.C. Metro Area
Online marketing director and consumer experience enthusiast with expertise and leadership skills in many areas: B2C and B2B online marketing, all aspects of search engine marketing (SEM, SEO, PPC, etc.), display advertising (CPA, CPC, and CPM approaches), email marketing, affiliate marketing, web site strategy and usability, content administration, web analytics, customer relationship management (CRM), technology governance, business analysis, business process re-engineering and project management. Strong relationship, presentation, writing, computing, and communication skills, both with dedicated and cross-functional teams. Excellent academic credentials in business and technology.
B2C and B2B online marketing, all aspects of search engine marketing (SEM, SEO, PPC, etc.), display advertising (CPA, CPC, and CPM approaches), email marketing, affiliate marketing, web site strategy and usability, content administration, web analytics, customer relationship management (CRM), technology governance, business analysis, business process re-engineering project management, and database marketing.
(Privately Held; 501-1000 employees; Education Management industry)
March 2007 — Present (1 year 7 months)
(Privately Held; 11-50 employees; Legal Services industry)
May 2005 — March 2007 (1 year 11 months)
(Public Company; Internet industry)
2001 — 2005 (4 years)
(Public Company; 10,001 or more employees; KRB; Banking industry)
January 2004 — April 2005 (1 year 4 months)
Responsible for strategy, product, and project management related to MBNA.com and 12 other public site properties for MBNA America.
MBA, Technology, 2001 — 2003
BS, Business Administration, 1996 — 1999
Liberal Arts 1985 — 1989
volleyball, my family, Penn State, Philadelphia sports teams
eMarketing Association