Director of Internet Marketing and Customer Experience Enthusiast
Washington D.C. Metro Area
- Current
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- Director of Internet Marketing at Sylvan Learning Systems
- Past
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- Technology Manager at The Company Corporation
- Internet Marketing Manager at MBNA
- Manager, MBNA.com at MBNA America
- Education
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- Drexel University
- Widener University
- Pennsylvania State University
- Recommended
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10 people have recommended Craig - Connections
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299
connections
- Industry
- Internet
- Websites
Craig Sauerwalt (Craig@Sauerwalt.com)’s Summary
Online marketing leader and consumer experience enthusiast with expertise and leadership skills in many areas: B2C and B2B online marketing, all aspects of search engine marketing (SEM, SEO, PPC, etc.), display advertising (CPA, CPC, and CPM approaches), email marketing, affiliate marketing, web site strategy and usability, content administration, web analytics, customer relationship management (CRM), technology governance, business analysis, business process re-engineering and project management.
Craig Sauerwalt (Craig@Sauerwalt.com)’s Specialties:
B2C and B2B online marketing, all aspects of search engine marketing (SEM, SEO, PPC, etc.), display advertising (CPA, CPC, and CPM approaches), email marketing, affiliate marketing, web site strategy and usability, content administration, web analytics, customer relationship management (CRM), technology governance, business analysis, business process re-engineering project management, and database marketing.
Craig Sauerwalt (Craig@Sauerwalt.com)’s Experience
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Director of Internet Marketing
Sylvan Learning Systems
(Privately Held; 501-1000 employees; Education Management industry)
March 2007 — Present (2 years 5 months)
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Technology Manager
The Company Corporation
(Privately Held; 11-50 employees; Legal Services industry)
May 2005 — March 2007 (1 year 11 months)
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Internet Marketing Manager
MBNA
(Public Company; KRB; Banking industry)
2001 — 2005 (4 years)
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Manager, MBNA.com
MBNA America
(Public Company; KRB; Banking industry)
January 2004 — April 2005 (1 year 4 months)
Responsible for strategy, product, and project management related to MBNA.com and 12 other public site properties for MBNA America.
Craig Sauerwalt (Craig@Sauerwalt.com)’s Education
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Drexel University
MBA , Technology , 2001 — 2003
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Widener University
BS , Business Administration , 1996 — 1999
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Pennsylvania State University
Liberal Arts 1985 — 1989
- Activities and Societies:
- Phi Mu Delta fraternity.
Additional Information
Craig Sauerwalt (Craig@Sauerwalt.com)’s Websites:
Craig Sauerwalt (Craig@Sauerwalt.com)’s Interests:
volleyball, my family, Penn State, Philadelphia sports teams
Craig Sauerwalt (Craig@Sauerwalt.com)’s Honors:
Industry speaker at:
Search Insider Summit, 2009
SMX New York, 2008
Outrider, 2007
Craig Sauerwalt (Craig@Sauerwalt.com)’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
