Craig Sauerwalt (Craig@Sauerwalt.com)

Strategic Interactive Marketing Leader

Washington D.C. Metro Area

Current
  • Director, Online Marketing at Sylvan Learning Systems
Past
  • Online Marketing & Technology Manager at The Company Corporation
  • Manager, MBNA.com at MBNA America
  • Internet Marketing Manager at MBNA
Education
  • Drexel University
  • Widener University
  • Pennsylvania State University
Connections
337 connections
Industry
Internet
Websites

Craig Sauerwalt (Craig@Sauerwalt.com)’s Summary

Strategic Interactive Marketing Leader with 15 years experience in various B2B and B2C industries, leveraging both brand and digital marketing disciplines. Proven track record of acquisition and revenue growth achieved through marketing optimization, user experience enhancement, technology innovation, and improved operating efficiency. Ability to provide direction and gain results for internal and external clients through consultative, analytical approach.

Craig Sauerwalt (Craig@Sauerwalt.com)’s Specialties:

B2C and B2B online marketing, all aspects of search engine marketing (SEM, SEO, PPC, etc.), display advertising (CPA, CPC, and CPM approaches), email marketing, affiliate marketing, web site strategy and usability, content administration, web analytics, customer relationship management (CRM), technology governance, business analysis, business process re-engineering project management, and database marketing.


Craig Sauerwalt (Craig@Sauerwalt.com)’s Experience

  • Director, Online Marketing

    Sylvan Learning Systems

    (Education Management industry)

    March 2007Present (2 years 9 months)

    Responsible for online marketing budget, strategy, activities, and web sites delivering over 400,000 leads per year to 1,100 learning centers across the U.S. and Canada.

  • Online Marketing & Technology Manager

    The Company Corporation

    (Legal Services industry)

    May 2005March 2007 (1 year 11 months)

    Recruited to increase customer acquisition and revenue for the small business division of a $300MM business services company. Improved performance and growth of cross-functional team through multiple changes to online brand strategy, marketing tactics, creative and internal processes.

  • Manager, MBNA.com

    MBNA America

    (Public Company; KRB; Banking industry)

    January 2004April 2005 (1 year 4 months)

    Responsible for strategic planning and management of daily activities related to MBNA.com and other sub corporate websites. Led cross-functional team of project managers, quality assurance personnel, and external vendors.

  • Internet Marketing Manager

    MBNA

    (Public Company; KRB; Banking industry)

    20012005 (4 years )

    Responsible for execution and analysis of enhancements to MBNA websites.


Craig Sauerwalt (Craig@Sauerwalt.com)’s Education

  • Drexel University

    MBA , Online Marketing and Technology , 20012003

  • Widener University

    BS , Business Administration , 19961999

  • Pennsylvania State University

    Liberal Arts 19851989

    Activities and Societies:
    Phi Mu Delta fraternity.

Additional Information

Craig Sauerwalt (Craig@Sauerwalt.com)’s Websites:

Craig Sauerwalt (Craig@Sauerwalt.com)’s Interests:

volleyball, my family, Penn State, Philadelphia sports teams

Craig Sauerwalt (Craig@Sauerwalt.com)’s Groups:

Creative Good Executive Councils, eMarketing Association

  •    eOffice
  •    LinkedSEO
  •    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
  •    MediaPost's Search Insider Summit
  •    Online Business Owners
  •    Marketing Executives Group
  •    Google Group
  •    The Penn State Alumni Association
  •    Microsoft Office Specialist Network
  •    eMarketing Association Network
  •    TopLinked.com (Open Networkers)
  •    CRM Experts
  •    Online Advertising Professionals
  •    MBNA People
  •    Search Marketing Salon
  •    Social Media Today
  •    MBNA Used 2 Be
  •    Omniture Users Group
  •    The Councils - Creative Good
  •    Say It Social
  •    410Digital
  •    JobAngels
  •    Corporate Executive Board Sales and Marketing
  •    Twittering
  •    Forrester's Marketing Forum 2009

Craig Sauerwalt (Craig@Sauerwalt.com)’s Honors:

Industry speaker at:

Search Insider Summit, 2009
SMX New York, 2008
Outrider, 2007


Craig Sauerwalt (Craig@Sauerwalt.com)’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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