Craig Sauerwalt (Craig@Sauerwalt.com)

Current

Director of Internet Marketing at Sylvan Learning Systems

Past

Technology Manager at The Company Corporation
MBNA.com Manager at MBNA
Internet Marketing Manager at MBNA America

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Education

Drexel University
Widener University
Pennsylvania State University

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Recommended

8 people have recommended Craig

Connections

198 connections

Industry

Internet

Websites

Craig Sauerwalt (Craig@Sauerwalt.com)’s Summary

Online marketing director and consumer experience enthusiast with expertise and leadership skills in many areas: B2C and B2B online marketing, all aspects of search engine marketing (SEM, SEO, PPC, etc.), display advertising (CPA, CPC, and CPM approaches), email marketing, affiliate marketing, web site strategy and usability, content administration, web analytics, customer relationship management (CRM), technology governance, business analysis, business process re-engineering and project management. Strong relationship, presentation, writing, computing, and communication skills, both with dedicated and cross-functional teams. Excellent academic credentials in business and technology.

Craig Sauerwalt (Craig@Sauerwalt.com)’s Specialties:

B2C and B2B online marketing, all aspects of search engine marketing (SEM, SEO, PPC, etc.), display advertising (CPA, CPC, and CPM approaches), email marketing, affiliate marketing, web site strategy and usability, content administration, web analytics, customer relationship management (CRM), technology governance, business analysis, business process re-engineering project management, and database marketing.

Craig Sauerwalt (Craig@Sauerwalt.com)’s Experience

Director of Internet Marketing

Sylvan Learning Systems

(Privately Held; 501-1000 employees; Education Management industry)

March 2007 — Present (1 year 7 months)
Technology Manager

The Company Corporation

(Privately Held; 11-50 employees; Legal Services industry)

May 2005 — March 2007 (1 year 11 months)
MBNA.com Manager

MBNA

(Public Company; Internet industry)

2001 — 2005 (4 years)
Internet Marketing Manager

MBNA America

(Public Company; 10,001 or more employees; KRB; Banking industry)

January 2004 — April 2005 (1 year 4 months)

Responsible for strategy, product, and project management related to MBNA.com and 12 other public site properties for MBNA America.

Craig Sauerwalt (Craig@Sauerwalt.com)’s Education

Drexel University

MBA, Technology, 2001 — 2003
Widener University

BS, Business Administration, 1996 — 1999
Pennsylvania State University

Liberal Arts 1985 — 1989

Activities and Societies:

Phi Mu Delta fraternity.

Additional Information

Craig Sauerwalt (Craig@Sauerwalt.com)’s Websites:

Craig Sauerwalt (Craig@Sauerwalt.com)’s Interests:

volleyball, my family, Penn State, Philadelphia sports teams

Craig Sauerwalt (Craig@Sauerwalt.com)’s Groups:

eMarketing Association

eOffice
LinkedSEO
WebAnalysts.Info Web Analytics, E-business Optimization, and Online Marketing Blog Group
SEOecom - Online Business Users
Marketing Executives Group
Google Group
The Penn State Alumni Association
Microsoft Office Specialist Network
eMarketing Association Network
CRM Experts
Online Advertising Professionals
MBNA People
Search Marketing Salon
Social Media Today
MBNA Used 2 Be