Craig Sauerwalt (Craig@Sauerwalt.com)

Current

Director, Online Marketing at Sylvan Learning Systems

Past

Online Marketing & Technology Manager at The Company Corporation
Manager, MBNA.com at MBNA America
Internet Marketing Manager at MBNA

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Education

Drexel University
Widener University
Pennsylvania State University

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Recommended

10 people have recommended Craig

Connections

337 connections

Industry

Internet

Websites

Craig Sauerwalt (Craig@Sauerwalt.com)’s Summary

Strategic Interactive Marketing Leader with 15 years experience in various B2B and B2C industries, leveraging both brand and digital marketing disciplines. Proven track record of acquisition and revenue growth achieved through marketing optimization, user experience enhancement, technology innovation, and improved operating efficiency. Ability to provide direction and gain results for internal and external clients through consultative, analytical approach.

Craig Sauerwalt (Craig@Sauerwalt.com)’s Specialties:

B2C and B2B online marketing, all aspects of search engine marketing (SEM, SEO, PPC, etc.), display advertising (CPA, CPC, and CPM approaches), email marketing, affiliate marketing, web site strategy and usability, content administration, web analytics, customer relationship management (CRM), technology governance, business analysis, business process re-engineering project management, and database marketing.

Craig Sauerwalt (Craig@Sauerwalt.com)’s Experience

Director, Online Marketing

Sylvan Learning Systems

(Education Management industry)

March 2007 — Present (2 years 9 months)

Responsible for online marketing budget, strategy, activities, and web sites delivering over 400,000 leads per year to 1,100 learning centers across the U.S. and Canada.
Online Marketing & Technology Manager

The Company Corporation

(Legal Services industry)

May 2005 — March 2007 (1 year 11 months)

Recruited to increase customer acquisition and revenue for the small business division of a $300MM business services company. Improved performance and growth of cross-functional team through multiple changes to online brand strategy, marketing tactics, creative and internal processes.
Manager, MBNA.com

MBNA America

(Public Company; KRB; Banking industry)

January 2004 — April 2005 (1 year 4 months)

Responsible for strategic planning and management of daily activities related to MBNA.com and other sub corporate websites. Led cross-functional team of project managers, quality assurance personnel, and external vendors.
Internet Marketing Manager

MBNA

(Public Company; KRB; Banking industry)

2001 — 2005 (4 years )

Responsible for execution and analysis of enhancements to MBNA websites.

Craig Sauerwalt (Craig@Sauerwalt.com)’s Education

Drexel University

MBA , Online Marketing and Technology , 2001 — 2003
Widener University

BS , Business Administration , 1996 — 1999
Pennsylvania State University

Liberal Arts 1985 — 1989

Activities and Societies:

Phi Mu Delta fraternity.