Account Manager at Oxiem Marketing Technology
Columbus, Ohio Area
- Current
-
- Account Manager at Oxiem Marketing Technology
- Past
-
- Marketing & PR Manager at Event Publishing, LLC
- Public Relations Coordinator/Circulation Manager at Event Publishing, LLC
- Account Coordinator/Intern at Schenkein PR agency
- PR Consultant at Nebraska United Methodist Conference
- New Student Enrollment Leader at University of Nebraska-Lincoln
- Writer, Designer at Daily Nebraskan
- Staff Writer at The North Platte Telegraph
- Education
-
- Universidad Central
- University of Nebraska-Lincoln
- Recommended
-
5 people have recommended Crystal - Connections
-
269
connections
- Industry
- Publishing
- Websites
Crystal Olig’s Summary
Uniquely well-rounded media and marketing professional with broad experience in traditional and social media, marketing communications and public relations, plus hospitality, tourism, healthcare and event planning industries. Spanish-speaker and Gen Y blogger.
Crystal Olig’s Specialties:
[Online, Print, Social Media Expertise]
Writing for social media, e-mail and other online platforms. Web site content management, e-newsletter development, magazine design, circulation management, audience development.
[Branding and Identity]
Sales collateral design. Trade show and conference informational and promotional communications, onsite branding, merchandising & staffing.
[Public Relations]
Relationship management, awards, pitching & expert positioning. PRSA Gen Y advocate.
Crystal Olig’s Experience
-
Account Manager
Oxiem Marketing Technology
(Privately Held; Marketing and Advertising industry)
October 2009 — Present (2 months)
Oxiem is a results driven marketing technology agency providing high-performance web marketing modules, beautifully branded site design, blended search marketing programs and social media strategies. We work with companies large and small and have offices in Springfield and Columbus, Ohio.
Specialties
- Social Media Marketing
- Web Strategy
- Search Marketing
- Client service
- Marketing
- Research
- Public Relations -
Marketing & PR Manager
Event Publishing, LLC
(Privately Held; Publishing industry)
August 2007 — August 2009 (2 years 1 month)
Event Publishing, LLC, publishes Event Solutions trade magazine for the event industry worldwide, as well as the nationally known and awarded Event Solutions Conference & Tradeshow (formerly the Idea Factory).
• Managed $75,000 annual marketing budget for products including: Advertising display and online sales, circulation, conference and tradeshow, awards program, resource directory, annual industry forecast.
• Developed 2008 strategic marketing plan: Established advertising revenue goals, identified public relations needs, created initiatives for circulation growth and audience engagement, collaborated with sales staff to improve tactics and collateral material, and initiated brand analysis and development. Represented company as a Gen Y leader for industry groups like MeCo, ISES. -
Public Relations Coordinator/Circulation Manager
Event Publishing, LLC
(Publishing industry)
September 2006 — August 2007 (1 year )
• Developed award application for the FOLIO Awards for Magazine Events, winning gold for Best Conference & Tradeshow over similar event
by consumer publication O! You, The Oprah Magazine.
• Data management of circulation, including mastering house database of 40,000 readers, strategic planning for audience development with in-depth knowledge of readership demographics and analysis procedures. Responsible for all BPA audits, plus print production, labeling and mailing.
• Worked to develop comprehensive database management program; including creation of permission-based, tiered management and distribution system, list rental opportunities, improvement of database hygiene. -
Account Coordinator/Intern
Schenkein PR agency
(Privately Held; Public Relations and Communications industry)
May 2006 — September 2006 (5 months)
A Denver-based PR firm, member of Pinnacle Worldwide PR network and consistently ranked one of the top agencies in the city by the Denver Business Journal through 2008.
• Wrote news releases, media advisories, briefing sheets, and research reports for clients including Western Union, First Data, Denver Public Schools and Smoke Free Colorado.
• Successfully pitched regional and national media outlets, achieving media exposure and impressions for clients.
• Monitored regional, national and international news and blogs for clients, preparing clips and analyzing results.
• Supported client service teams by logging daily billing reports for hourly work, tracking team activities, results and budget. -
PR Consultant
Nebraska United Methodist Conference
(Religious Institutions industry)
December 2005 — May 2006 (6 months)
The Nebraska United Methodist Conference is the governing and communications organization for 83,015 Nebraskans and 391 congregations statewide.
Contracted to design public relations plan, including media relations strategies, distribution lists, media kits, and design of collateral materials, for the Safe Sanctuaries risk management program and United Methodist Camps statewide. -
New Student Enrollment Leader
University of Nebraska-Lincoln
(Educational Institution; Higher Education industry)
January 2004 — December 2004 (1 year )
• Communicated key messages and educated students through interactive presentations, tours and skits.
• Researched student, campus and admissions department needs and conducted tours of campus for parents and students.
• Developed relationships with academic leaders and student groups on campus to grow awareness of programs.
• Assisted incoming students with scheduling, course registration and academic career planning. -
Writer, Designer
Daily Nebraskan
(Newspapers industry)
September 2002 — December 2004 (2 years 4 months)
The Daily Nebraskan is an award-winning collegiate publication, winning multiple awards each year for the best of student publishing.
As a staff writer, covered "non-traditional" news beat: Obscure holidays, diet crazes, pet exposés, as well as covering conventional news like studies on women's employment, a local presentation by Jane Roe of Roe vs. Wade for anti-abortion causes and university research efforts and initiatives.
As a designer, participated as a member of the design team and designed page layouts for various newspaper sections, including sports, arts & entertainment, and news. -
Staff Writer
The North Platte Telegraph
(Newspapers industry)
September 2000 — May 2002 (1 year 9 months)
Gen Y staff reporter for western Nebraska regional newspaper (circulation 25,000). Covered local events including fairs, festivals, youth achievements, holiday celebrations and pageants. Wrote stories and photographed events. The Associated Press selected five stories for distribution.
Crystal Olig’s Education
-
Universidad Central
-
University of Nebraska-Lincoln
Degree: Bachelor of Journalism, Advertising , Concentrations in English, Marketing; Minor in Spanish
Studied at the Universidad de Costa Rica in San Jose in 2005.
- Activities and Societies:
- • Public Relations Student Society of America, attended National PRSSA Conference in 2005
• Advertising Federation of Lincoln member, guest columnist
• UNL Honors Program Ambassador, Peer Mentor
• Latino Achievement Mentoring Program mentor
• University Program Council member
• Mortar Board, Omicron Delta Kappa leadership/academic honoraries
• Chi Omega sorority
Additional Information
Crystal Olig’s Websites:
Crystal Olig’s Interests:
Publication design and typography, anything in Spanish but especially writing by Isabel Allende, healthy living and innovative workouts, indie crafting, original people, thoughtful writing, no typos, dry humor, good color palettes, 20's, 30's, 40's fashion with a modern twist, efficiency, innovation.
Crystal Olig’s Groups:
Public Relations Society of America - New Pros Committee President and National PRSA New Pros, chapter development committee; Chi Omega alumnae - Communications Director, Arizonans for Nebraska alumni group
-
Public Relations Society of America (PRSA National) -
PodCamp Ohio -
Young Professionals of Columbus -
The Official University of Nebraska-Lincoln Alumni Association Group -
Phoenix Advertising and Marketing Professionals -
Social Media Today -
Columbus Marketing Executives -
IABC/Columbus -
Chi Omega Fraternity -
Ohio Social Media Network -
Generation Y -
ISES Columbus Chapter -
University of Nebraska-Lincoln (UNL) College of Journalism & Mass Communications (JSchool) -
min Media Group -
Social Media Club of Columbus -
Business Butterflies: The Benefits of Social Networking
Crystal Olig’s Honors:
• Graduated with Highest Honors and gave keynote Honors graduation student address.
• Completed Honors thesis and oral defense to a panel of academic leaders on international public relations in Latin America, focusing on Costa Rica.
• Mortar Board Black Masque Chapter
• Omicron Delta Kappa leadership honorary
• Kappa Tau Alpha journalism honorary
• Regent's Scholar
• Chancellor's 4.0 Scholars (senior year)
Crystal Olig’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
- business deals
- reference requests
- getting back in touch
