Social Media Strategist/Red Door Interactive, Founder/PR Couture, Instructor/Art Insitute, Fashion PR
Greater San Diego Area
- Current
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- Instructor at Art Institute
- Social Media Strategist at Red Door Interactive
- Founder and Editor at PR Couture
- Past
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- Fashion Critic at Fashion Calendar
- Eco-Fashion Expert at Green This Life
- Fashion & Lifestyle Writer at Fashion Tribes
- Account Executive at BERKMAN
- PR/New Media Consultant at Clever Gretel (Self-employed)
- Assistant Account Executive at Gable Cook Schmid Public Relations
- Marketing Communications Associate at Marketing Advantages Int'l (Emitations.com)
- Education
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- San Diego State University-California State University
- Pitzer College
- Recommended
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8 people have recommended Crosby - Connections
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283
connections
- Industry
- Public Relations and Communications
- Websites
Crosby Noricks’s Summary
As Red Door’s Social Media Strategist, Crosby Noricks develops and executes social media strategy and online PR outreach. In addition to proactive online influencer/blogger relations, her role includes monitoring the social media conversation, identifying and pursuing engagement opportunities, social media profile management and helping to promote Red Door’s online activities and client successes.
Crosby is founder and editor of PR Couture.com, a fashion PR blog currently ranked #1 on Google. Through PR Couture, Crosby has been interviewed and profiled as a fashion marketing expert in several industry trade publications, fashion and PR blogs. In 2009, PR Couture was named one The Top 50 Niche Blogs by Evan Carmichael.
In addition, Crosby teaches a Public Relations and Promotions course to fashion marketing students at the Art Institute San Diego.
Previous professional experience includes multifarious PR agency work in the fashion, interior design, hospitality and non-profit sectors specializing in new media and blogger outreach. In addition, Crosby spent 2 years managing the in-house public relations and marketing department for an online fashion jewelry and accessories company, where her skills in brand-building and online promotions regularly led to her securing high-impact media placements in national fashion and lifestyle publications.
Crosby received a Masters of Arts in Mass Communication and Media Studies from San Diego State University and a Bachelor of Arts in Media Studies and Gender/Feminist Studies from Pitzer College. Her master’s thesis, “From Style to Strategy: An Exploratory Investigation of Public Relations Practice in the Fashion Industry” was the first academic study of its kind. Highlights from this work were presented at the 2009 Popular Culture Association Conference in New Orleans in April, 2009.
Crosby Noricks’s Specialties:
Fashion PR Theory
Fashion Blogging
Blogger Relations
Web 2.0/Online PR
Social Media
Community development
Creative Copy
Content strategy
Social Media
SEO/SEM
Event Planning
Crosby Noricks’s Experience
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Instructor
Art Institute
(Educational Institution; 1001-5000 employees; Education Management industry)
September 2008 — Present (11 months)
I teach a Principles of PR and Promotion course to fashion marketing students at the Art Institute, San Diego
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Social Media Strategist
Red Door Interactive
(Privately Held; 11-50 employees; Internet industry)
June 2008 — Present (1 year 2 months)
Develop, execute and advise on social media strategy and online PR outreach for Red Door Interactive; an award wining Internet Presence Management company.
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Founder and Editor
PR Couture
(Public Relations and Communications industry)
2006 — Present (3 years)
• Currently ranked #1 on Google for Fashion PR, Fashion Public Relations, and Fashion PR Jobs, this top industry blog covers a range of topics relevant to the fashion PR practitioner and student.
• Through PR Couture, Crosby Noricks has been interviewed/profiled by several fashion and PR blogs as well as PR industry trade publications as a fashion-marketing expert. -
Fashion Critic
Fashion Calendar
(Apparel & Fashion industry)
August 2008 — December 2008 (5 months)
Review local San Diego fashion events.
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Eco-Fashion Expert
Green This Life
(Online Media industry)
January 2007 — July 2008 (1 year 7 months)
Regularly contribute blog posts as the resident Eco-Fashion Expert focusing on eco-friendly designers, online shopping sites, and eco-fashion news.
Recently featured on Fine Living's "It's Easy Being Green" TV show, Green This Life is an eco-lifestyle site that offers fresh solutions to green our planet, homes and bodies. The unique hybrid of stylish, healthy and eco-conscious products, social networking and personalized consulting services are thoughtfully designed to make green living easy, accessible and rewarding for the whole family.
http://greenthislife.com/ -
Fashion & Lifestyle Writer
Fashion Tribes
(Online Media industry)
December 2007 — April 2008 (5 months)
Contributing writer for the Downtown Dolls tribe, part of Tribalrunway.com and Lesley Scott's FashionTribes, currently on haitus. I focused on fashion, home decor, beauty, and DIY. Downtown Dolls focuses on the eclectic, couture meets vintage meets basement bargain girl who sits at the edge of her own personal style.
http://tribalrunway.com -
Account Executive
BERKMAN
(Public Relations and Communications industry)
August 2007 — February 2008 (7 months)
• Oversaw emerging fashion/retail division for award-winning Communications, Branding and PR Agency, including the launch of a major women’s clothing store.
• Additional duties included account planning and management, new media/social media training, media relations, writing, art direction, graphic design, fashion shoot production, advertising, event planning, proposal design, and creative copy for web and print.
• 2008 Silver Bernays Award, Award of Excellence, Donna Marsh Integrated Communications Campaign -
PR/New Media Consultant
Clever Gretel (Self-employed)
(Self-Employed; Myself Only; Public Relations and Communications industry)
October 2006 — August 2007 (11 months)
• Account planning and management for small business clients in the fashion/jewelry, fitness, social networking and non-profit sectors.
• Specialize in new media/blogger relations, writing, branding, graphic design, event planning and creative copy for web and print.
• 2006-2007, Independently contracted with Gable PR, Cook & Schmid PR, Limelight PR, The Winning Pitch, Connie Reeves & Co.
• 2006 Silver Anvil Award, Branding and Reputation Management, The San Diego Rescue Mission. -
Assistant Account Executive
Gable Cook Schmid Public Relations
(Public Relations and Communications industry)
February 2006 — October 2006 (9 months)
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Marketing Communications Associate
Marketing Advantages Int'l (Emitations.com)
(Privately Held; 11-50 employees; Luxury Goods & Jewelry industry)
June 2004 — May 2006 (2 years)
Created and executed the public relations, marketing and promotional communications strategy for celebrity-inspired jewelry Web site
Responsible for the production, management and analytics of bi-weekly promotional email newsletters as well as all print collateral, including first print catalog.
Additional duties included writing 1200+ product descriptions, all creative copy, celebrity research, trend forecasting, web updates through Yahoo! Stores format, assisting with Amazon.com conversion, and customer service.
Crosby Noricks’s Education
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San Diego State University-California State University
MA , Communication , 2004 — 2006
Thesis: From Style to Strategy: An Exploratory Investigation of Public Relations Practice in the Fashion Industry
- Activities and Societies:
- • 2005 Silver Bernays Award, Excellence for a Student Project, PAVE.
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Pitzer College
BA , Media Studies, Gender/Feminist Studies , 1997 — 2001
London College of Fashion, Fashion Merchandising/Marketing, Spring 2000
- Activities and Societies:
- Pitzer College Women's Center
Pitzer College Writing Center
Crosby Noricks’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
