Crosby Noricks

Current

Social Media Strategist at Red Door Interactive
Founder and Editor at PR Couture

Past

Instructor at Art Institute
Fashion Critic at Fashion Calendar
Eco-Fashion Expert at Green This Life

Fashion & Lifestyle Writer at Fashion Tribes
Account Executive at BERKMAN
PR/New Media Consultant at Clever Gretel (Self-employed)
Assistant Account Executive at Gable Cook Schmid Public Relations
Marketing Communications Associate at Marketing Advantages Int'l (Emitations.com)

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Education

San Diego State University-California State University
Pitzer College

Recommended

8 people have recommended Crosby

Connections

371 connections

Industry

Public Relations and Communications

Websites

Crosby Noricks’s Summary

Passionate communications professional with demonstrated expertise in social media, public relations and digital marketing for consumer brands.

As Red Door’s Social Media Strategist, Crosby Noricks develops and executes social media strategy for a variety of consumer clients. She is known for known for creative, solution oriented thinking, superior writing skills and an integrated, consumer-centric approach to brand-building.

Crosby is founder and editor of PRCouture.com, a fashion PR blog currently ranked #1 on Google. Through PR Couture, Crosby has been interviewed and profiled as a fashion marketing expert in several industry trade publications, fashion and PR blogs. In 2009, PR Couture was named one The Top 50 Niche Blogs by Evan Carmichael. Several testimonials from top practitioners, media publications and fashion designers are here: http://www.prcouture.com/press/

Previous professional experience includes multifarious PR agency work in the fashion, interior design, hospitality and non-profit sectors specializing in new media and blogger outreach. In addition, Crosby spent 2 years managing the in-house public relations and marketing department for an online fashion jewelry and accessories company, where her skills in brand-building and online promotions regularly led to high-impact media placements in national fashion and lifestyle publications.

Crosby received a MA in Mass Communication and Media Studies from San Diego State University and a BA in Media Studies and Gender/Feminist Studies from Pitzer College. Her master’s thesis, “From Style to Strategy: An Exploratory Investigation of Public Relations Practice in the Fashion Industry” was the first academic study of its kind. Highlights from this work were presented at the 2009 Popular Culture Association Conference in New Orleans in April, 2009.

Crosby Noricks’s Specialties:

Blogger Relations
Web 2.0/Online PR
Social Media
Community development
Creative Copy
Content strategy
Social Media

Crosby Noricks’s Experience

Social Media Strategist

Red Door Interactive

(Privately Held; Internet industry)

June 2008 — Present (1 year 6 months)

Develop, execute and advise on social media strategy and online PR outreach for a variety of consumer clients for Red Door Interactive; an award winning Internet Presence Management company.
Founder and Editor

PR Couture

(Public Relations and Communications industry)

2006 — Present (3 years )

• Currently ranked #1 on Google for Fashion PR, Fashion Public Relations, and Fashion PR Jobs, this top industry blog covers a range of topics relevant to the fashion PR practitioner and student.
• Through PR Couture, Crosby Noricks has been interviewed/profiled by several fashion and PR blogs as well as PR industry trade publications as a fashion-marketing expert.
Instructor

Art Institute

(Educational Institution; Education Management industry)

September 2008 — June 2009 (10 months)

Responsible for teaching a quarterly Principles of PR and Promotion course to fashion marketing students.
Fashion Critic

Fashion Calendar

(Apparel & Fashion industry)

August 2008 — December 2008 (5 months)

Review local San Diego fashion events.
Eco-Fashion Expert

Green This Life

(Online Media industry)

January 2007 — July 2008 (1 year 7 months)

Regularly contributed blog posts as the resident Eco-Fashion Expert focusing on eco-friendly designers, online shopping sites, and eco-fashion news.

http://greenthislife.com/
Fashion & Lifestyle Writer

Fashion Tribes

(Online Media industry)

December 2007 — April 2008 (5 months)

Contributing writer for the Downtown Dolls tribe, part of Tribalrunway.com and Lesley Scott's FashionTribes.

http://tribalrunway.com
Account Executive

BERKMAN

(Public Relations and Communications industry)

August 2007 — February 2008 (7 months)

• Oversaw emerging fashion/retail division for award-winning Communications, Branding and PR Agency, including the launch of a major women’s clothing store.
• Additional duties included account planning and management, new media/social media training, media relations, writing, art direction, graphic design, fashion shoot production, advertising, event planning, proposal design, and creative copy for web and print.
• 2008 Silver Bernays Award, Award of Excellence, Donna Marsh Integrated Communications Campaign
PR/New Media Consultant
Clever Gretel (Self-employed)

(Self-Employed; Myself Only; Public Relations and Communications industry)

October 2006 — August 2007 (11 months)

• Account planning and management for small business clients in the fashion/jewelry, fitness, social networking and non-profit sectors.
• Specialize in new media/blogger relations, writing, branding, graphic design, event planning and creative copy for web and print.
• 2006-2007, Independently contracted with Gable PR, Cook & Schmid PR, Limelight PR, The Winning Pitch, Connie Reeves & Co.
• 2006 Silver Anvil Award, Branding and Reputation Management, The San Diego Rescue Mission.
Assistant Account Executive

Gable Cook Schmid Public Relations

(Public Relations and Communications industry)

February 2006 — October 2006 (9 months)

Assisted with client PR strategy and securing traditional/online media coverage for emerging lifestyle division. Press kit and pitch development, blogger relations, event support.
Marketing Communications Associate

Marketing Advantages Int'l (Emitations.com)

(Privately Held; 11-50 employees; Luxury Goods & Jewelry industry)

June 2004 — May 2006 (2 years )

Created and executed the public relations, marketing and promotional communications strategy for celebrity-inspired jewelry Web site

Responsible for the production, management and analytics of bi-weekly promotional email newsletters as well as all print collateral, including first print catalog.

Additional duties included writing 1200+ product descriptions, all creative copy, celebrity research, trend forecasting, web updates through Yahoo! Stores format, assisting with Amazon.com conversion, and customer service.

Crosby Noricks’s Education

San Diego State University-California State University

MA , Communication , 2004 — 2006

Thesis: From Style to Strategy: An Exploratory Investigation of Public Relations Practice in the Fashion Industry

Activities and Societies:

• 2005 Silver Bernays Award, Excellence for a Student Project, PAVE.
Pitzer College

BA , Media Studies, Gender/Feminist Studies , 1997 — 2001

London College of Fashion, Fashion Merchandising/Marketing, Spring 2000

Activities and Societies:

Pitzer College Women's Center
Pitzer College Writing Center

Additional Information

Crosby Noricks’s Websites:

Crosby Noricks’s Groups:

coutorture

Luxury & Lifestyle Professionals
Pitzer College Alumni
Fashion Marketing & Digital Media Group (FMG): A Meeting Place for Fashion & Marketing Professionals
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
SDSU Business Alumni Network - OFFICIAL
Social Media Marketing
San Diego Marketing Professionals
Dr. Bey-Ling Sha's Former Students, School of Journalism & Media Studies, San Diego State University
PRwise
Fashion Bloggers
Idealist.org
FASHION EDITORIAL
min Media Group
The Business of Fashion