LinkedInCristina García

Cristina García

e-Commerce Manager at Ubisoft Iberia

Location
Madrid Area, Spain
Industry
Internet
Current
  1. Ubisoft,
  2. Online Business School,
  3. Aerco (asociación española de responsables de comunidad)
Previous
  1. Tuenti,
  2. IE Business School,
  3. Facebook
Education
  1. Universitat Oberta de Catalunya
Recommendations4 people have recommended Cristina
Websites
500+connections

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500+connections
Ubisoft

Ubisoft

eCommerce Manager Iberia

– Present

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Background

Experience

eCommerce Manager Iberia

Ubisoft
– Present (1 year 7 months)Madrid (Las Rozas)

➢ Business development for all digital channels: PC games, console games, mobile, free to play. Working with EMEA and partners (Sony, Microsoft, Samsung, LG…) for promotions and game monetization.
➢ Local management of Ubisoft ecommerce shop (Uplay): pricing strategy, stock control, promotions, analysis of performance, customer support escalations. Preparation of digital campaigns for promoting Uplay campaigns using internal channels (CRM, Display advertising) and external channels (search, display, social ads). Working with EMEA headquarters to align our local ecommerce strategy with the global one. Report and analysis of strategic KPIs: traffic, conversion rates, AOV, Basket close ratio, Refunds, Chargebacks…
➢ Working with the digital marketing team to define specific actions for Ubisoft ecommerce site and helping them to understand their impact on strategic KPIs (traffic, sales, engagement).
➢ Key Account Management of Amazon.es for Ubisoft videogames: product launching, promotion, pricing, placing and selling.

Teacher at the Master Course in Social Media and Community Management

Online Business School
– Present (4 years)

Subjects: Strategies of monetizing online media and Management of online crisis.

Communications coordinator at AERCO-PSM

Aerco (asociación española de responsables de comunidad)
– Present (4 years)

Member of the board of the Spanish association of Community Managers and professionals of Social Media.

Platform Relations Manager - Partnerships

Tuenti
(1 year 10 months)Barcelona

I am in charge of the partnerships related to all the services of Tuenti Platform:

-Games
-Commercial apps
-Corporate Pages
-Special Projects

* GAMES: Identify candidate social and casual game publishers and aggregators for integration with Tuenti network. Negotiation, launching and monetization of games. Daily relationship with game partners.

*COMMERCIAL APPS: Assessment to agencies and advertisers about how to use Tuenti API for creating engaging experiences with their apps.

*TUENTI PAGES: Leading the launching and maintenance of Premium Pages in Tuenti. Daily contact with agencies and advertisers.

*SPECIAL PROJECTS: Leading the operational implementation of Special Projects with Brands and partners.

SEM Associate Teacher

IE Business School
(5 months)Madrid Area, Spain

Search Engine Marketing teacher in the Digital Marketing Master at Instituto de Empresa (IE), ranked No. 2 globally by the Financial Times 2012 Masters in Finance (Pre-experience) ranking.

Platform Analist - Spanish

Facebook
(6 months)

➢ Giving support to advertisers that use Facebook platform for launching their promotions and apps
➢ Review apps (Games + promotions) to ensure good user experience
➢ Investigate possible abuse, implement enforcements, communicate with developers
➢ Discuss policy and support to contribute to Facebook’s decision on changes
➢ Identify trends to enhance the support process and improve team efficiency

Community Marketing Manager at XING España

XING
(1 year 11 months)

Management of the community of users of the professional social network XING. Planning and Execution of customer marketing actions (email strategy).

Online Product Manager

Aedgency (Barcelona, Spain)
(1 year 1 month)

Management of the conversions products of the company:
*Control of stats and conversions
*Control of technical development (coordination with the technical team to develop and improve these products)
*Creation of all the communication about these products (ads, web content, etc.).

Online Editor

Yahoo! Search Marketing (Dublin, Ireland)
(1 year 1 month)

Edition of the ads of Yahoo´s search engine platform

Customer Service

Stream Communications (Dublin, Ireland)
(1 year 1 month)

Customer Support for the customers of Palm Pilot in Spain.

News Director

El Prat Radio
(3 years 6 months)

Responsible of the News programmes in the local radio station El Prat Radio. Tasks: Edition, reading and presenting the different news programmes in the station. Language: catalan

Content Manager

Acuista.com
(1 year 5 months)

Languages

  1. English

    Full professional proficiency
  2. Catalan

    Native or bilingual proficiency
  3. Spanish

    Native or bilingual proficiency

Certifications

Google Analytics Individual Qualification (IQ)

Google

Certificate in Advanced English (CAE)

Cambridge University
– Present

First Certificate in English (FCE)

Cambridge University
– Present

Ecommerce Analytics: From Data to Decisions

Google (Analytics Academy)
– Present

Skills

  • Social Media Marketing
  • Community Management
  • Online Advertising
  • SEM
  • Web 2.0
  • SEO
  • Social Media
  • Digital Marketing
  • Online Marketing
  • Google Analytics
  • Digital Strategy
  • Advertising
  • User Experience
  • E-commerce
  • Web Analytics
  • Social Networking
  • Mobile Marketing
  • Blogging
  • Marketing
  • Facebook
  • Email Marketing
  • Social Media Measurement
  • Spanish
  • Google Adwords
  • Affiliate Marketing
  • Content Management
  • SMO
  • Analytics
  • Media Planning
  • Mobile Devices
  • Public Relations
  • New Media
  • Web Marketing
  • Content Strategy
  • CRM
  • Strategy
  • Digital Media
  • PPC
  • Dreamweaver
  • Usability
  • Corporate Communications
  • Web Content
  • WordPress
  • Web Project Management
  • YouTube
  • Viral Marketing
  • Web Content Management
  • CMS
  • Display Advertising
  • Conversion Optimization
  • See 35+  See less

Education

Universitat Oberta de Catalunya

Grade in Marketing and Market Research
 (expected)

-IPO (Interaction user computer)
-Statistical marketing
-Marketing management
-e-business
-Fundamentals of Marketing

Universitat Oberta de Catalunya

Grade in Computer Science
 (expected)

-Introduction to programming
-Project Management

La Salle BCN

Master's degree, Gestión de las Tecnologías de la Información, Master
 (expected)

EAE Business School

Master's degree, Data Management and Innovation Technology, Master course EAE / UB / OBS

-Corporate Technology
-Data Management & innovation technology
-Introduction to Big Data
-System´s architecture and Big Data technology
-Business Intelligence (BI) and Business Analytics (BA)
-Selection and management of systems
-Management of technological projects

Universitat Oberta de Catalunya

Degree in Advertising and Public Relations, Publicidad, Degree

Subjects:

-Technologies of e-Commerce
-Advertising creativity
-Theory and techniques of Public Relations
-Systems of Advertising and Public Relations
-Media Planning
-Visual design
-Consumers behavior
-Crisis Communication
-Marketing (on & off)
-Advertising language
-English and Communication
-Account Management
-Media in the digital arena
-Creativity
-Market Research
-Technologies of e-commerce

OBS - EAE (Online Business School)

Postgraduate course in Web analytics

Subjects:

-Analytics technologies
-Usability
-Web analytics tools
-Web analytics reporting (conversion funnels)

IE (Instituto de Empresa)

Master in Digital Marketing, Marketing Digital

Subjects:

-Campaign management
-SEM & SEO
-Mobile Marketing
-Analytics
-Usability
-Marketing Research
-Marketing
-Social Media
-Accounting
-Financial Management

Universitat Oberta de Catalunya

Master, Master in Digital Technologies and Multimedia Platforms

Subjects:

-Digital design
-Digital interaction
-Usability
-Digital content
-Software: Dreamweaver, Fireworks, Flash, Audacity, Movie Maker
-Digital Marketing

Dublin Business School

Diploma, Marketing, Advertising, Public Relations and Sales

Subjects:

-Marketing (On and Off)
-Advertising
-Public Relations
-Sales

Universitat de Barcelona

Postgraduate course, Internacional Relations

Universitat Pompeu Fabra

Postgraduate course, Business Communications

Universitat Autònoma de Barcelona

Degree in Journalism, Communications

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