Cricket Bo

Cricket Bo

Owner The Cricket Contrast

Scottsdale, Arizona (Phoenix, Arizona Area)
Marketing and Advertising

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Cricket Bo's Overview


500+ connections


Cricket Bo's Summary

At The Cricket Contrast, we’re experts in helping companies of all sizes get maximum results from their marketing efforts, whether in print, on the air, through the mail or over the internet. One of our distinctive qualities is that we can create a full marketing plan for your company and make recommendations on how to stretch your marketing budget.

Our services comprise branding, marketing planning and marketing execution including graphic design, corporate identity and brand management, marketing collateral, web site design and development and online marketing solutions including social media strategies and implementation.

We are particularly proficient in: strategic planning and execution, marketing and consulting, creative direction and design, project management and organizational skills.

Unlike many firms in our field, we are happy to work with our clients side-by-side on an as needed basis, leading and/or cooperating with staff to achieve the best possible results. To partner with companies that are ready to grow and to support their growth plans with results driven strategic planning, marketing and design is the most exciting part of our work.

I enjoy working with companies that know an expert can help them succeed with their goals.

Specialties: technology, healthcare, architecture, aviation, construction, development, education, government, high tech, interior design, manufacturing, medical/health care, non-profit/foundations, pharmaceutical, publishing, real estate, senior living, small businesses

Cricket Bo's Experience

Privately Held; 1-10 employees; Marketing and Advertising industry

March 1984Present (30 years 7 months)

In working with clients locally, nationally and internationally, I am a creative and a strategic thinker with a track record for growing sales, market share and profit. I am highly skilled at consulting, design, operations and project management. I am committed to identifying ways to increase efficiency and leverage a company's resources to grow profitably while maintaining the highest level of customer service.
My strengths lie in determining what each client needs to achieve results, then creating the strategy and concepts required to produce quality marketing products to satisfy those requirements. I have developed a variety of programs for government agencies, large corporations and small businesses with the goal of creating new futures for these companies.

Growth Partner

Growth Nation

Privately Held; 11-50 employees; Marketing and Advertising industry

2010October 2013 (3 years)

I work with key clients of Growth Nation to increase leads, improve lead conversion and grow brand value. The secret? We deliver a paradigm-breaking strategic process, experienced project management and expert tactical marketing execution that all contribute to getting growth done every time.

We provide comprehensive marketing and sales services that help clients achieve their organization's growth potential. Our process has created over US$1 billion of new revenue in these segments:

• Information Technology
• Green, Solar, Cleantech
• Biotech, Life Sciences
• Chemicals, Materials
• Manufacturing, Engineering
• Healthcare
• Professional Services
• Associations, Government
• Retail, Franchising
• B2B, B2C, B2B2C

Our global headquarters is at SkySong in Scottsdale, Arizona.

Director of Marketing

National Laser Institute

Privately Held; 51-200 employees; Higher Education industry

2012January 2013 (1 year) Scottsdale, AZ

I worked with a brilliant team of in-house experts in Internet Marketing, Social Media Marketing, Public Relations, Education Experts and a Leadership Team second to none. A perfect opportunity to use the blend of my many years of strategic marketing experience to lead this company to the next level.

The corporate headquarters is in Scottsdale, Arizona. They also have a location in Dallas, Texas. Our destination courses cover the US coast to coast from Boston to San Francisco to Hawaii, Chicago, New York and Atlanta to name a few. Our 2013 schedule includes London, England also.

Director of Marketing and Corporate Communications

Thoma-Holec Design

Privately Held; 1-10 employees; Design industry

June 2005January 2009 (3 years 8 months)

Specializing in functional interior design for senior living, Thoma-Holec Design does award winning interiors for Senior Independent Living, Assisted Living and Memory Care. I have been the creative and marketing director for this firm since its inception. We have great results with combining our web, e news and print marketing materials.

Seminar Attendee

Landmark Education

Privately Held; 201-500 employees; Professional Training & Coaching industry

19822008 (26 years)

I attended the Landmark Forum and all the Communications seminars.

Board Member

Cherish Our Children International

April 2005January 2006 (10 months)

I was a contributing member of the board and the marketing consultant to the organization during the period of time that the new branding of the organization was initiated and completed. Ongoing design and marketing were provided whenever required.

Nonprofit; 11-50 employees; Nonprofit Organization Management industry

20022005 (3 years)

I enjoyed being a member of the board and during that time was involved in marketing campaigns for the organization that utilized their new national logo. Creating annual fund and program materials with the new brand and most importantly I was the lead in redesigning their entire fleet of trucks and bins.

Marketing Manager

Willdan and Associates

Public Company; 501-1000 employees; WLDN; Civil Engineering industry

19821984 (2 years)

Managed all creative for company brand and planning projects for city, state, airports and other clients.

Cricket Bo's Volunteer Experience & Causes

  • Volunteer Experience

    • Branding

      Cherish Our Children International
      • Children
      January 2003 present (11 years 9 months)

      Creation of current logo and existing materials, marketing consulting for organization.

Cricket Bo's Courses

  • Bachelor of Fine Arts, Graphic Design, Marketing, Photography, Art

    Arizona State University

    • BFA in Graphic Design course work
  • MBA Certificate, Business

    Tulane University Freeman School of Business

    • MBA in Marketing
  • Independent Coursework

    • The Fusion Marketing Academy

Cricket Bo's Publications

  • Business profile

    • Scottsdale Republic
    • January 21, 2009
    Authors: Cricket Bo, Sandy Doubleday

    Published personal and company profile in Business & Money section of the Scottsdale Republic with a description of my business strengths.

  • Branding Has Strong Roots in Scottsdale

    • Scottsdale Airpark Online Business News
    • March 2009
    Authors: Cricket Bo, Sandy Doubleday

    Q&A on the value of branding your company correctly and with experts.

Cricket Bo's Skills & Expertise

  1. Marketing Strategy
  2. Small Business
  3. Marketing
  4. Branding & Identity
  5. Social Media Marketing
  6. Strategy
  7. Online Marketing
  8. Marketing Communications
  9. Advertising
  10. Public Relations
  11. Creative Direction
  12. Brand Management
  13. Corporate Communications
  14. Leadership
  15. B2B
  16. Web Design
  17. SEM
  18. Strategic Planning
  19. Market Planning
  20. Graphic Design
  21. Entrepreneurship
  22. Sales
  23. SEO
  24. Team Building
  25. Online Advertising
  26. Email Marketing
  27. Lead Generation
  28. Business Planning
  29. Digital Marketing
  30. Brand Development
  31. Direct Marketing
  32. Corporate Branding
  33. Social Networking
  34. Integrated Marketing
  35. Publishing
  36. Strategic Partnerships
  37. Direct Mail
  38. Website Development
  39. Copywriting
  40. Trade Shows
  41. Web Marketing

View All (41) Skills View Fewer Skills

Cricket Bo's Certifications

  • Fusion Marketing

    • Fusion Marketing Academy
    • January 2013
  • SBE - Small Business Enterprise

    • City of Phoenix
    • January 2011 to January 2013

Cricket Bo's Education

Tulane University Freeman School of Business

MBA Certificate, Business


Arizona State University

Bachelor of Fine Arts, Graphic Design, Marketing, Photography, Art


Contact Cricket for:

  • career opportunities
  • consulting offers
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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