director of marketing, North America, at Glu Mobile
San Francisco Bay Area
- Current
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- director of marketing, north america at Glu Mobile
- Past
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- director, brand communications at method products inc.
- Director of Marketing at Yahoo!
- Senior Product Manager, Personal Information Management at Yahoo!
- Senior Marketing Manager, Communications at Yahoo!
- Consultant, Yahoo! Alliances at Yahoo!
- Senior Account Director at Quris Inc. (now Merkle)
- Senior Strategy Consultant at Viant Corporation
- Education
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- University of California - Berkeley
- Duke University
- Recommended
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6 people have recommended colleen - Connections
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369
connections
- Industry
- Marketing and Advertising
- Websites
colleen reilly’s Summary
Marketing professional with 15+ years of experience, 10+ online. I've spent time as a strategic consultant, worked at a direct marketing firm, and then moved over to the company side (at Yahoo!) for 4+ years in both marketing and product management roles. Most recently I'm at method products, overseeing most direct-to-consumer communications. Interesting challenges + products/services that surprise and delight consumers = the key to my work happiness.
colleen reilly’s Specialties:
Proficiencies include strategic consulting, direct and database marketing, product marketing, advertising, customer contact strategy, market research, and project and agency management. Vertical experience in the software, Internet, consumer packaged goods, financial services, and media and entertainment industries. Relentless user and consumer advocate. Things I like: Great products, smart marketing, delighted customers. Things I don’t: Red tape, turf wars, making the same mistake twice.
colleen reilly’s Experience
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director of marketing, north america
Glu Mobile
(Public Company; GLUU; Computer Games industry)
July 2009 — Present (5 months)
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director, brand communications
method products inc.
(Privately Held; Consumer Goods industry)
November 2007 — June 2009 (1 year 8 months)
Brand Communications at method comprises public relations, customer relationship management, word of mouth marketing / advocacy programs, advertising, interactive strategy, and brand research.
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Director of Marketing
Yahoo!
(Public Company; 10,001 or more employees; YHOO; Internet industry)
September 2006 — November 2007 (1 year 3 months)
Worked both in marketing and product management for Yahoo!, ending as Director of Marketing for Yahoo!'s platform products. Responsibilities over 4.5 years included product marketing, product management, direct marketing, consumer research, strategic planning, and more.
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Senior Product Manager, Personal Information Management
Yahoo!
(Public Company; 5001-10,000 employees; YHOO; Internet industry)
February 2005 — September 2006 (1 year 8 months)
Product manager for Yahoo! Address Book, responsible for back-end architecture as well as front-end features.
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Senior Marketing Manager, Communications
Yahoo!
(Public Company; 5001-10,000 employees; YHOO; Internet industry)
June 2003 — February 2005 (1 year 9 months)
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Consultant, Yahoo! Alliances
Yahoo!
(Public Company; 1001-5000 employees; YHOO; Internet industry)
May 2003 — June 2003 (2 months)
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Senior Account Director
Quris Inc. (now Merkle)
(Privately Held; 51-200 employees; Marketing and Advertising industry)
November 2000 — December 2002 (2 years 2 months)
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Senior Strategy Consultant
Viant Corporation
(Public Company; Management Consulting industry)
April 1999 — November 2000 (1 year 8 months)
colleen reilly’s Education
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University of California - Berkeley
MBA/JD , Marketing, Strategy, Law , August 1995 — May 1999
- Activities and Societies:
- Beta Gamma Sigma, S.K. Yee Merit Scholarship recipient
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Duke University
AB , Political Science, Women's Studies , January 1988 — September 1991
- Activities and Societies:
- Phi Beta Kappa, National Merit Scholarship recipient
Additional Information
colleen reilly’s Websites:
colleen reilly’s Groups:
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Haas/Berkeley Alumni -
KIVA -
Yahoo Alums -
Glu Mobile Network -
Social Media Marketing -
Green -
Duke University Alumni Network -
In-Game Advertising -
UC Berkeley School of Law, Boalt Hall -
BAM: Bay Area Marketers -
Friends of B Corporation Group
colleen reilly’s Honors:
National Merit Scholarship recipient, 1987
Phi Beta Kappa, 1991
Beta Gamma Sigma (MBA honor society), 1997
S. K. Yee Merit Scholarship recipient (Boalt Hall School of Law), 1996
colleen reilly’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
