Tom Lauck

Current

President and Creative Director at Creative-Ops (Sole Proprietorship)

Recommended

9 people have recommended Tom

Connections

111 connections

Industry

Marketing and Advertising

Websites

Tom Lauck’s Summary

Creative-Ops is a San Jose agency that specializes in creating bold, compelling marketing solutions that energize and drive successful lead generation, branding and web initiatives for B2B technology companies. We combine the strategic rigor of a marketing consulting firm, the creativity and branding expertise of an award-winning advertising agency, the ROI focus of a top direct marketing firm and the technical savvy of a leading web development company.

Previous accomplishments include:
• Working on projects for Apple, Cisco, Juniper Networks, Hewlett-Packard, Intel, Motorola and many other B2B technology companies.
• Developing lead generation programs via emarketing, direct response advertising and direct mail
• Developing global marketing plans, schedules, and budgets.
• Establishing creative standards and ensuring corporate image consistency.
• Defining appropriate metrics for market share, lifetime value and brand equity.
• Developing strategic objectives, tactics, branding, positioning and messaging for high-tech products.
• Persuasively communicating advantages and benefits, to both external audiences and internal stakeholders.
• Providing new perspectives on customer needs, bias, and loyalty.
• Managing designers, writers, printers, research firms, and other vendors.

Tom Lauck’s Specialties:

We know technology and use it to develop B2B marketing campaigns for technology clients. Specific tactics include: web site design and development, lead generation programs, branding, direct marketing, print advertising, graphic design, copywriting, strategic planning, emarketing, pay per click and other online campaigns, packaging, trade show graphics, sales literature, annual reports, and corporate identity design