Neil Rubenstein

Current

Manager, Client Services at G2 Knowledge Consulting
Owner at Creative Celebrations (Sole Proprietorship)

Past

eMarketing Strategist at Premiere Global Services
AVP, Marketing Strategy and Analytics at LaSalle Bank/ABN AMRO
Database Analyst at Doubleclick (formerly CSC Advanced Database Solutions)

Director – Client Service at Partners In Loyalty Marketing
Manager, Campaign Strategy at AllAdvantage.com
Relationship Manager, Customer Information Management at American Express
Manager, Customer Upgrade Marketing at Publishers Clearing House

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4 more...

Education

Northwestern University
Illinois Wesleyan University
Niles North High School

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Recommended

8 people have recommended Neil

Connections

439 connections

Industry

Marketing and Advertising

Websites

Neil Rubenstein’s Summary

I have over 10 years of direct and database marketing experience. I have worked for a number of different companies on both the client-side as well as on a consulting basis. In my various roles, I have done everything from executing & managing direct marketing campaigns, conducting marketing research, developing marketing/campaign strategies, scoping & implementing databases, and performing extensive analysis & data manipulation.

In addition to my current full-time job, I helped my wife start Creative Celebrations. This children's entertainment company offers unique theme parties and full-service event coordination. We focus on birthdays and special events for children (and adults) of all ages in the Chicago area. Creative Celebrations offers the largest variety of theme parties in the entire Chicago area with over 50 to choose from. I currently manage all aspects of marketing for Creative Celebrations including direct & dateabase marketing, social media, & website design/maintenance.

My wife, Amy, has over ten years of experience in teaching and party planning. Amy's background is in Early Childhood Education and theater.

Neil Rubenstein’s Specialties:

children's theme parties, costume characters, direct and database marketing, marketing strategy, social media, integrated marketing

Neil Rubenstein’s Experience

Manager, Client Services

G2 Knowledge Consulting

(Public Company; 5001-10,000 employees; Marketing and Advertising industry)

2008 — Present (1 year )

Manage quarterly direct mail campaign for client
Work with cross functional team to execute campaign
Perform various ad hoc analyses and reporting
Provide strategic recommendations based on data to improve success of program
Owner
Creative Celebrations (Sole Proprietorship)

(Sole Proprietorship; Entertainment industry)

January 2001 — Present (8 years 11 months)

Creative Celebrations offers everything from children's entertainment to full service event coordination. We specialize in interactive theme parties for children of all ages.

I manage all aspects of marketing for the business including social media, direct and database marketing, website design/maintenance, etc.
eMarketing Strategist

Premiere Global Services

(Public Company; 1001-5000 employees; PGI; Telecommunications industry)

January 2007 — September 2007 (9 months)

• Managed all aspects of client relationships
• Provided email best practices and recommendations to BtoC and BtoB clients
• Developed and streamlined monthly client reporting
• Participated on cross-functional teams to implement new email accounts
• Developed data hygiene process to enable more accurate data uploads
• Facilitated email campaign execution for clients and provided campaign reporting/analysis
• Contributed articles for internal publishing and for external trade magazines
AVP, Marketing Strategy and Analytics

LaSalle Bank/ABN AMRO

(Public Company; 10,001 or more employees; ABN; Banking industry)

April 2005 — January 2007 (1 year 10 months)

• Executed marketing campaigns from data selection to deployment to reporting for internal BtoB clients
• Executed online & offline market research initiatives
• Participated on cross-functional team to execute Customer Satisfaction survey
• Developed specifications for programmers to create various reports
• Worked with various third part market research vendors to execute research
• Performed in-depth analysis on third part research results
• Lead email deployment vendor selection process
• Lead market research tool selection process
• Performed various ad hoc analyses
Database Analyst

Doubleclick (formerly CSC Advanced Database Solutions)

(Privately Held; 501-1000 employees; Marketing and Advertising industry)

April 2003 — April 2005 (2 years 1 month)

• Implemented email marketing campaigns via Ensemble campaign management tool for BtoC client
• Provided back-end analysis on email campaigns along with recommendations for improvement
• Participated on cross-functional team to execute monthly database update and direct mail marketing programs
• Maintained and distributed monthly database update and direct mail calendar to facilitate meeting monthly delivery date
• Participated on cross-functional team to execute database rebuild and migration to new platform
• Participated on cross-functional team to execute the accurate migration of data from outside vendor to internal data warehouse
Director – Client Service

Partners In Loyalty Marketing

(Privately Held; 1-10 employees; Marketing and Advertising industry)

December 2000 — February 2003 (2 years 3 months)

• Designed, implemented, and maintained marketing databases for pharmaceutical and package goods clients
• Participated on cross-functional teams to effectively and accurately execute multi-channel marketing programs
• Lead cross-functional team to successfully migrate marketing and operational databases to new vendor
• Developed and issued monthly database reports for various clients
• Performed various campaign specific analyses as well as evaluations such as ROI, Profile analyses and Privacy Audits
• Developed relationship marketing plans and competitive analyses for package goods clients
• Facilitate the training and development of database analyst
Manager, Campaign Strategy

AllAdvantage.com

(Privately Held; 501-1000 employees; Internet industry)

March 2000 — December 2000 (10 months)

• Performed ad hoc banner campaign analysis such as optimal frequency to display a creative
• Participated on cross-functional team to develop products such as behavioral targeting and analytic products
• Developed model to predict click-through rate for banner campaigns based on the variables that impact a campaign
• Participated on cross-functional team to help develop standard campaign reporting for external clients
Relationship Manager, Customer Information Management

American Express

(Public Company; 10,001 or more employees; AXP; Financial Services industry)

May 1999 — March 2000 (11 months)

• Participated on cross-functional teams to determine effective universe selection criteria and segmentation for marketing campaigns
• Managed all aspects of marketing campaigns to ensure timely campaign kickoff
• Responsible for maintaining marketing campaigns within annual and campaign budgetary constraints
Manager, Customer Upgrade Marketing

Publishers Clearing House

(Privately Held; 51-200 employees; Marketing and Advertising industry)

January 1998 — May 1999 (1 year 5 months)

• Developed seasonal strategies and coordinated Marketing Proposal document in order to effectively target customers and optimize margin for a minimum of 17 Customer Upgrade Mailings annually with a volume over 200 million
• Evaluated performance of each respective mailing as well as coordinated seasonal Marketing Review documents
• Facilitated the training and development as well as the review of two Customer Upgrade Marketing analysts

Neil Rubenstein’s Education

Northwestern University

MS , Integrated Marketing Communications , 1996 — 1997

• Concentration in Direct Marketing. Significant course work in Database Marketing, Consumer Behavior, Consumer Acceptance, Statistics, and Information Technology
• Developed integrated marketing plans for California Pizza Kitchen and Federal Express
• International project: traveled to Paris to study development and feasibility of integration in Europe
• Independent study: Developing a New Marketing Communications Paradigm for the Internet
Illinois Wesleyan University

BS , Risk Management , 1993 — 1996

• Alpha Mu Alpha Marketing Honorary, B’nai B’rith Scholarship, Distinguished Business Student, Farmers Group Insurance Scholarship, Jeffery Nordous Memorial Management and Marketing Insurance Scholarship, Outstanding American Marketing Association Senior, Wall Street Journal Business Achievement Award, Research Honors
• Published in Proceedings for Atlanta Marketing Association 12th Conference October 2-5, 1996. Pages 49-54 “Making Exhibits—Gulp—Exciting-Marketing Your Local Museum”

Activities and Societies:

President American Marketing Association student chapter, President Environmental Club, member Track/Cross Country teams
Niles North High School

1989 — 1993