Senior Art Director at BBDO Impact Proximity - Dubai
Redhill, United Kingdom
Senior Art Director at BBDO Impact Proximity - Dubai
Redhill, United Kingdom
I have been working in the creative industry now for over 11 years within a number of different disciplines such as web, rich media & multimedia, GUI, print and 2d/3d animation.
Presently, I'm freelancing for various agencies in London Senior Digital Art Director.
Past few years I have worked on accounts such as P&O Ferries, Zurich Insurance, Hewlett Packard, ITV, Panasonic IMAX, Siemens, ABB, Friends Reunited, British Airways, 7 Eleven, Das Air and First Choice Holidays. Presently I have produced work for, Toshiba, Desperados Beer and MFI. My roles on the account ranges from concepting to evolving the final look and feel, managing and developing junior staff (as designers and conceptors) and to help with scoping with project managers.
Even though I am well versed in all forms of communication my passion lies with the web and interactive communications, as this is more and more the way society and the industry is moving.
Adobe CS3:
Photoshop, Flash, Illustrator, Dreamweaver, After Effects, Premiere & In Design.
Other:
3D Studio Max – 2D / 3D, AutoCAD, Poser, Propellerheads Reason 3 & Sound Forge.
(Online Media industry)
August 2009 — Present (4 months)
Since joining BBDO Impact Proximity early August 09 I have been busy in my role as Senior Art Director working back to back with some very interesting clients.
I have helped to develop ideas from pencil to pixels and delegated work to designers while managing multiple accounts simultaneously. So far I have successfully delivered multiple banner campaigns for Emirates, Qtel, Mercedes-Benz and several websites for various clients.
(Online Media industry)
October 2008 — Present (1 year 2 months)
I have been busy working with my own clients since October 2008. During this period I have produced websites, interactive flash websites, brand identity design, various marketing material and 3d design.
Recent Clients & Agencies:
- Ruby Agency
- Coral - Online Bookmakers
- Desperados Beer
- Hero Digital
(Privately Held; 51-200 employees; Broadcast Media industry)
December 2007 — November 2008 (1 year )
Appointed as Creative Director to manage the creative arm of this Design Agency specializing in web design, branding and multimedia solutions.
(Public Company; 5001-10,000 employees; Online Media industry)
August 2007 — October 2007 (3 months)
Responsible for their Zurich account on the creative side. Responsible with the senior copywriter to deliver all creative’s for their new website, banner campaigns and virals. Also involved with in art directing on their corporate photography. Involved with their sub-brand: Zurich Connect on re-design and art direction for their digital photography.
Achievements:
• Art direction
• Website design
• Banner campaigns
• Photography
Project links:
http://www.zurichinsurance.co.uk/
http://www.zurichconnect.co.uk
(Public Company; Leisure, Travel & Tourism industry)
February 2007 — June 2007 (5 months)
Hired on freelance basis to develop the current brand and redesign of the current website. Responsible for redesigning few of their micro sites, their b2b & b2c website. Art direction and guidelines for future photo shoots. Also in charge of developing storyboard for their new video spots which was filmed in April 07.
Achievements:
• Brand development
• Website design
• Art direction
• Marketing and Advertising design
• Storyboard design
• Banner campaigns
Project links:
http://www.poferries.com
http://www.sailtospain.co.uk/
http://www.povideo.com/
(Online Media industry)
2006 — 2007 (1 year )
One year self studying digital photography & film while working with clients.
Projects:
Precious Collection
http://www.precious-collection.co.uk
• Art Direction
• Branding
• Digital Photography
• Web Design
• Print Design
• Packaging Design
Comelie London
http://www.comelielondon.com/
• Art Direction
• Branding
• Digital Photography
• Web Design
• Print Design
P&O Ferries
http://www.povideo.com/en/
• Art Direction
• Storyboarding
• Digital Photography
• Web Design
(Privately Held; 11-50 employees; Online Media industry)
September 2003 — December 2006 (3 years 4 months)
Appointed as Senior Art Director to manage the creative arm of this Design Agency specializing in web design, branding and multimedia solutions. Responsible for creating briefs with clients and the management of a group of designers and software engineers. A career highlight was creating interactive web campaigns and developing campaign strategies for Friends Reunited.
Achievements:
• Brand identity design
• Website design
• Art direction of photo shoots
• Marketing and Advertising design
• Project management
• Client meetings and pitches
• Banner campaigns
Clients:
• Friends Reunited
• ITV
• First Choice Holidays
• Crowson Fabrics
• Striker
• Hitachi
• British Airways
• Das Air
• Kontraband
• Caviar House
• Orange Broadband
• On Your Bike
(Public Company; 11-50 employees; Online Media industry)
September 2001 — July 2003 (1 year 11 months)
Partner and Art Director in a company offering design services to Corporate and Government agencies. Responsible for Art direction, business development and customer relationship management. As art director my primary role was to work closely with the clients during the initial phases of a project producing the creative brief and managing it through to delivery.
Achievements:
• Brand identity design
• Art direction of photo shoots
• Website design
• Project management
• Marketing and Advertising design
• In charge of weekly traffic meetings
• Client meetings
• Programming
Clients:
• KDA (Kongsberg Defense and Aerospace)
• 5th Element
• Actiontec
• Bruksanvisninger
• Duce,
• Voice Wizard
• Carotec
• Norwegian fashion awards
• Bacardi Norway
• Several Norwegian POP artists
(Public Company; 11-50 employees; Online Media industry)
September 2001 — July 2003 (1 year 11 months)
Partner and Art Director in a company offering design services to Corporate and Government agencies. Responsible for Art direction, business development and customer relationship management. As art director my primary role was to work closely with the clients during the initial phases of a project producing the creative brief and managing it through to delivery.
Achievements:
• Brand identity design
• Art direction of photo shoots
• Website design
• Project management
• Marketing and Advertising design
• In charge of weekly traffic meetings
• Client meetings
• Programming
Clients:
• KDA (Kongsberg Defense and Aerospace)
• 5th Element
• Actiontec
• Bruksanvisninger
• Duce,
• Voice Wizard
• Carotec
• Norwegian fashion awards
• Bacardi Norway
• Several Norwegian POP artists
(Privately Held; 11-50 employees; Online Media industry)
January 2000 — January 2001 (1 year 1 month)
Created and developed concepts in collaboration with the creative director. Translated the client’ strategies into strong concepts and compelling design deliverables.
Achievements:
• Brand identity design
• Website design
• Direct Marketing
• Traffic meetings
• CD-rom production
Clients:
• Yucap
• Kreditor Foreningen
• Gyldendal
• Blue COM ADSL
• Notat
(Privately Held; 11-50 employees; Online Media industry)
January 1999 — January 2000 (1 year 1 month)
Charania Consulting was conceived, realized and developed by a partner and myself. We provided efficient, fast solutions for web-sites, internet, commercial advertising, animation and concept design. My role encompassed business development, account management, art direction and ongoing team management.
Achievements:
• Brand identity design
• Website design
• Direct Marketing
• Concept development
• CD-rom production
• Animation
• Sequence Editing
Clients:
• Lemon
• NSB
• ABB
• Ericsson
• Panasonic IMAX
Art Direction , 2nd year idea process, teamwork, case studies , 1996 — 1997
Design , 1st year multimedia design (evening classes) , 1995 — 1996
Architecture , 3rd year building engineering, architecture + working experience , 1994 — 1995
Engineering , 2nd year basic building engineering + architecture , 1993 — 1994
Draftsman , 1st year technical designing + mathematics , 1992 — 1993