
Socialpreneur, Writer, Philosopher, Creative (public) speaker, and Senior leader at Foxtel
Sydney Area, Australia

Socialpreneur, Writer, Philosopher, Creative (public) speaker, and Senior leader at Foxtel
Sydney Area, Australia
I am a strategy consultant at heart with over 15 years of experience in blue-chip organisations across Asia, Latin America, and Australia during which time I have developed a deep understanding of analytically driven marketing.
My six year career with McKinsey & Company provided me with the unique opportunity to develop world-class strategy development skills. During this period, I created an internal division which offered specialised analytical services to consultants on client engagements throughout Asia and America. The desire for less travel persuaded me in 2003 to leave McKinsey & Co and join Westpac. I joined this blue-chip Financial Services organisation as a key contributor to the CRM program, with a mandate to transform the operational model for Analytcial CRM and Direct Marketing. As the Head of Sales & Marketing effectiveness at Foxtel, I am on a mission to create a world-class customer insights & direct marketing campaign delivery team, and having a great time while doing it.
Analytical marketing
Business Development
Facilitation Coaching & Ladership
(Privately Held; 1001-5000 employees; Broadcast Media industry)
October 2008 — Present (10 months)
(Non-Profit Organization Management industry)
December 2007 — Present (1 year 8 months)
In 2007, I decided to start a movement to make the world a better, kinder place. My goal is to inspire 1 million people to do an act of kindness they otherwise would not have done by the year 2012. If for some weird reason I achieve this goal before the year 2012, My stretch goal is to achieve the same for 5 million people.
To learn more about this movement and how to become part of it, please visit our web site at pifaustralia.org
(Public Company; 10,001 or more employees; WBC; Banking industry)
January 2007 — October 2008 (1 year 10 months)
(Public Company; 10,001 or more employees; WBC; Banking industry)
January 2005 — December 2006 (2 years)
(Public Company; 10,001 or more employees; WBC; Banking industry)
June 2003 — December 2004 (1 year 7 months)
(Partnership; 10,001 or more employees; Management Consulting industry)
January 2000 — May 2003 (3 years 5 months)
(Partnership; 10,001 or more employees; Management Consulting industry)
April 1997 — December 1999 (2 years 9 months)
1995 — 1996
Engineering , Industrial Engineer - Major in Business & Finance , 1988 — 1992
reading novels & business biographies, exercising outdoors, watching movies, spending time with my family
Winner of the McKinsey competition "The Australian Practice Olympics" (2000)
Selected as one of the top 50 performers across Westpac in 2003, and invited to the "Simply the Best" conference overseas.