Craig Stanford

Sales/Marketing & Biz-Dev Professional, with an expertise in online media and digital marketing innovation

Location
San Francisco Bay Area
Industry
Online Media

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Craig Stanford's Overview

Current
  • Principal at Stanford Consulting Group
Past
  • Vice President/Strategic Alliances & Co-founder at PopularMedia, Inc.
  • Director, U.S. & Pan-Regional Sales at Terra Networks, S.A.
  • Vice President, Business Development & Sales & Co-founder at SiteBurst, Inc.
  • Vice President, Content Acquisition & Co-founder at FasTV, Inc.
  • Executive Vice President/General Manager & Co-founder at Active Entertainment, Inc.
  • Vice President, Western Division at Bohbot Communications, Inc.
  • Sales Director, National Broadcast Media & Events at GGP Sports
Education
Connections

500+ connections

Craig Stanford's Summary

- 20+ years of contract negotiation, sales management & strategic business development background; career route is combination of sales/marketing and business-development.

- Strategic insight in most facets of consumer media, includes programming sales & distribution/syndication licensing, national broadcast and online advertising sales, sports and event sponsorship, youth marketing, TV packaging, and merchandising/licensing and consumer and trade marketing.

- Outgoing, creative-thinking exec with consistent career track record of leadership in building and managing winning teams, demonstrates strong emotional intelligence and start-up entrepreneurial know-how.

Specialties

online media, viral marketing, word-of-mouth marketing, social media, social marketing, video search technologies, multi-cultural marketing, sports marketing, youth marketing

Craig Stanford's Experience

Principal

Stanford Consulting Group

February 1997Present (17 years 8 months)

Vice President/Strategic Alliances & Co-founder

PopularMedia, Inc.

September 2005July 2009 (3 years 11 months)

Director, U.S. & Pan-Regional Sales

Terra Networks, S.A.

June 2002September 2005 (3 years 4 months)

Vice President, Business Development & Sales & Co-founder

SiteBurst, Inc.

September 2000June 2001 (10 months)

Vice President, Content Acquisition & Co-founder

FasTV, Inc.

October 1998July 2000 (1 year 10 months)

Executive Vice President/General Manager & Co-founder

Active Entertainment, Inc.

September 1994January 1997 (2 years 5 months)

Vice President, Western Division

Bohbot Communications, Inc.

February 1993September 1994 (1 year 8 months)

Sales Director, National Broadcast Media & Events

GGP Sports

December 1988November 1992 (4 years)

Craig Stanford's Languages

  • Spanish

Craig Stanford's Skills & Expertise

  1. Social Media
  2. Online Advertising
  3. Viral Marketing
  4. Digital Video
  5. US Hispanic Market
  6. Multi-cultural Communications
  7. Sports Marketing
  8. Youth Marketing
  9. Cartoons
  10. Brand Licensing
  11. Entertainment Licensing
  12. Branded Entertainment
  13. Event Producing
  14. Contract Negotiation
  15. Business Strategy
  16. New Business Development
  17. Business Development
  18. Digital Strategy
  19. Social Marketing
  20. New Media
  21. Word Of Mouth Marketing
  22. Multicultural Marketing
  23. Management
  24. Enterprise Software
  25. Strategy
  26. Social Networking
  27. Strategic Planning
  28. Start-ups
  29. Analytics
  30. Leadership
  31. Sales Management
  32. Advertising
  33. Product Marketing
  34. Entertainment
  35. Sales
  36. Mobile Advertising
  37. Online Marketing
  38. Content Strategy
  39. Entrepreneurship
  40. Executive Management
  41. Selling
  42. Lead Generation

View All (42) Skills View Fewer Skills

Craig Stanford's Education

Southwestern University

19791982

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