Founder and Creative Director of Genshi Media Group
Greater Los Angeles Area
- Current
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- Digital Media Educator at Rio Hondo College
- Founder and Creative Director at Genshi Media Group
- Past
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- Senior Web and Graphic Designer at CPO Commerce, Inc.
- Audio Editor/ Product Manager at M-Audio
- Quality Assurance Manager at iolo Technologies
- Post Production Supervisor at EDS Digital Studios
- Quality Assurance Manager at Universal Interactive Studios
- Product Test Manager at Philips Media
- Education
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- Autodidactic Polymath
- Recommended
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- Industry
- Design
- Websites
Craig Anthony Perkins’s Summary
Originally founded in 1995 and "online" since 1999, Genshi Media Group specializes in web and graphic design, music and sound production as well as music consulting services for the film and tv industry.
Divisions include:
* ZERO:GENSHI Records
Our new record and publising label which recently signed a world-wide distribution deal.
* ZGPN
The ZERO:GENSHI PODCASTING NETWORK. This is where you will find our podcasts, ranging from music and talk, to drama, comedy and horror. Our podcasts are also available through Apple's iTunes Music Store.
* GENSHI:TOY
Our new designer toy division. Our first toy, the Broken Heart Robot, was released summer of 2006 to a resounding success (made back our manufacturing cost in 3 weeks!) and has since sold out. Prototyping of the second toy is currently in progress.
* WebDevBox.com
Web Developer's Box is our prototyping site. This is where we test out new technologies and designs for our clients before they "go live".
Craig Anthony Perkins’s Experience
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Digital Media Educator
Rio Hondo College
(Educational Institution; Higher Education industry)
May 2009 — Present (7 months)
Board Approved Instructor of Digital Media at Rio Hondo College teaching "Principles Of Digital Photography" and "Digital Music Technology" classes.
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Founder and Creative Director
Genshi Media Group
(Media Production industry)
1995 — Present (14 years )
With my background as a composer, musician and producer as well as experience in photography, web & graphic design and programming, I have been able to combine these elements into a working "design haus" that has recently formed partnerships with other designers, musicians, programmers and artists as well as strong working relationships with major companies.
Projects include:
• Designed and produced the internationally acclaimed toy, the "Broken Heart Robot" (currently working on the next toy "Kricky The Alien Frog".)
• Composed music and performed sound design duties for iPhone apps "Radius" and "Cool O'Meter" for Pattern Making Co.
• Composed and edited music for mobile app "myRMX" for Lower Mars Games.
• Written, produced and released several albums under own label; available at the iTunes Music Store and Amazon's MP3 Store.
• Authored the educational Book/CD-Rom "Ableton Live 4 CSi Master" published by Thomson Course Technology.
• Created multi-track remix DVD and tutorial in Ableton Live format for Grammy Award winning artist Duncan Sheik's album "White Limousine".
• Composed music and won the 2002 Telly award for the commercial "Get Tech" which was produced and directed by the non-profit organization "Women In Film" for the U.S. Department of Commerce’s technology-based educational program, GetTech.org.
• Composed and performed score and original songs, created sound design and engineered location sound recording on the short film "No Way In" nominated in 2001 at the L.A. International Film Fest. -
Senior Web and Graphic Designer
CPO Commerce, Inc.
(Privately Held; Retail industry)
February 2007 — October 2007 (9 months)
• Senior Web and Graphic Designer in charge of redesigning and updating the company's numerous eCommerce sites as well as rebranding the corporate image of the company.
• Responsible for all web assets, photographic assets (which included editing of photographic assets) corporate logos, signs and all other design elements for print and web.
• Also led weekly meetings with tech, production and marketing staff to discuss the direction of eCommmerce sites. -
Audio Editor/ Product Manager
M-Audio
(Media Production industry)
2003 — 2006 (3 years )
• Senior Audio Editor in charge of cutting sounds and sound effects for the purposes of creating loop libraries for the company's ProSession product line and for music/ audio demos for the marketing department.
• Responsible for new product concepts and existing products updates and tracking of their life-cycles. Included creation and implementation of various documents including New Product Forecast, Business Justification and Functional Specification documents.
• Also responsible for the creation of product logos, manuals, program icons and online FAQs. -
Quality Assurance Manager
iolo Technologies
(Privately Held; Computer Software industry)
2001 — 2002 (1 year )
• In charge of product concepts and design with creation, implementation and tracking of the product's development and life-cycle.
• Created quality assurance department for alpha stage and beta stage bug testing.
• Creation of training manuals and documentation (including editing of software manual sold to customers as well as installation instructions and updates and company web design.)
Projects include:
• System Mechanic
• DriveScrubber
• System Shield -
Post Production Supervisor
EDS Digital Studios
(Public Company; HPQ; Information Technology and Services industry)
1997 — 1998 (1 year )
• Supervision and training of artists using Avid¹s Media Illusion and Matador Paint on the SGI platform (including final approval of artist¹s work using Quantel Domino Paintbox. Also performed bug testing duties of new beta versions of software.)
• Project Manager and coordinator between EDS and Client¹s Producers (including consulting and troubleshooting solutions with client for specific projects.)
• In house tech support for artists and management (including back- up to Unix system administrator.)
Projects include the digital restoration of:
• Disney's Pinocchio
• Disney's Bambi
• Disney's Peter Pan
• Disney's Snow White
• Disney's The Jungle Book
• Disney's 101 Dalmatians
• Disney's Lady and the Tramp -
Quality Assurance Manager
Universal Interactive Studios
(Computer Games industry)
1996 — 1997 (1 year )
• Created test department for alpha stage gameplay testing and beta stage bug testing (including conducting and evaluating of Focus Test groups for game play issues.)
• Assisted Producers and Developers on all aspects of game design (including level design, sound design and music editing. Also worked with Marketing department on target sku concerns, strategic planning, manual design and hint book editing, and creating contests and promotions.)
• Created customer support department (including email support and automated voice mail hint line.)
Projects for the Sony Playstation include:
• Crash Bandicoot
• Disruptor
• Crash Bandicoot 2
• Spyro The Dragon -
Product Test Manager
Philips Media
(Public Company; PHG; Electrical/Electronic Manufacturing industry)
1994 — 1996 (2 years )
• Managed and directed the testing activities of beta test team (including on-going training of testers, compiling and publishing of bug books for Producers and Label groups.
• Also helped in consulting and developing of several games for Producers and Developers.)
Over 100 Philips CDi titles worked on including:
• A Visit to Sesame Street
• Burn:Cycle
• Bernstein Bears
• Caesars World of Boxing
• Cartoon Carnival
• Chaos Control
• Compton's Interactive Encyclopedia
• Crayon Factory
• Dark Castle
• Dragons Lair
• Flashback
• Hotel Mario
• Labyrinth Of Crete
• Lemmings
• Litil Devil
• Mad Dog McCree
• Merlin's Apprentice
• Myst
• Peter Gabriel`s Secret World
• Seventh Guest
• Space Ace
• Sticky Bear
• Thunder in Paradise
• Treasures of the Smithsonian
• Voyeur
• Zeldas Adventure
Craig Anthony Perkins’s Education
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Autodidactic Polymath
Life, Music, Design, Art, History, Social Sciences, Philosophy, Psychology, Photography, Robotics
