Author, Online and Offline PR Communicator
Glasgow, United Kingdom
- Current
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- Consultant at Social is Media
- Past
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- Account Director at DADA
- Media Manager/Head of PR at Denvir Marketing
- Senior Account Manager at Beattie Communications
- Media and Communications at Scottish Parliament/Microsoft
- Media Relations Manager at Lloyds TSB Scotland
- Deputy News Editor at Scottish Daily Mirror
- Book writing at Freelance
- Bureau Reporter, Technology editor at Press and Journal
- Cub Reporter at Scottish Daily Express
- Education
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- Napier University
- Recommended
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7 people have recommended Craig - Connections
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117
connections
- Industry
- Public Relations and Communications
- Websites
Craig McGill’s Summary
Considerable PR experience at a senior level, having been either Head of PR or a senior member of the PR team (either in-house or agency) for the music festival Retrofest, Lloyds TSB Scotland, Kwik-Fit Insurance, Dawn Construction, The Scottish Parliament, Microsoft, Tesco and many others.
This came on the back of more than a decade in mass media, writing for the majority of the UK newspapers, a number of magazines and website, including TIME magazine.
He retains a keen interest in online media and how it affects not only the industry, but society as a whole in the 21st Century.
Craig McGill’s Specialties:
Team relationships, working under deadline, creative solutions, content managements, aggressive brand management, problem solving, newspaper, website and media analysis, ability to work long hours,
Craig McGill’s Experience
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Consultant
Social is Media
(Public Relations and Communications industry)
April 2009 — Present (4 months)
Social Media, online and PR (traditional and online) consultant
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Account Director
DADA
(Public Relations and Communications industry)
August 2008 — April 2009 (9 months)
PR Account Director and Lead Project Manager for a number of projects including the Robert Burns Museum fundraising, Domino’s Pizza, Pinky Vodka, Isle of Jura whisky, Òran Mór, BoConcept, Miss Scotland and others.
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Media Manager/Head of PR
Denvir Marketing
(Public Relations and Communications industry)
March 2008 — August 2008 (6 months)
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Senior Account Manager
Beattie Communications
(Privately Held; 51-200 employees; Public Relations and Communications industry)
November 2006 — December 2007 (1 year 2 months)
Responsible for looking after a number of accounts, including being head of PR for new music festival Retrofest which I achieved more than £1million of coverage for in six months. I was also responsible for PR and crisis management on a number of clients including Kwik-Fit Insurance, Dawn Construction, Shaf Rasul, VisionWare PLC and MVA Consultancy.
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Media and Communications
Scottish Parliament/Microsoft
(Government Agency; 10,001 or more employees; Government Relations industry)
January 2007 — February 2007 (2 months)
Hired on the basis of expertise with high-reputation brands and technological knowledge to be part of the specialist team dealing with the Microsoft Goverment Leaders Forum 2008, held at the Scottish Parliament.
This meant dealing with senior Microsoft staff, press (all keen to interview either Bill Gates or Gordon Brown) and politicians from more than 15 countries, projecting not only a positive image of the Parliament but also Scotland and showing how technologically forward it was. -
Media Relations Manager
Lloyds TSB Scotland
(Privately Held; 1001-5000 employees; Banking industry)
March 2006 — October 2006 (8 months)
Brought in on fixed-term basis to take the bank from a reactive to a more proactive relationship with the media, showing where staff could push the envelope in terms of activity.
This included creating a media strategy for raising awareness of the bank's pioneering Polish banking strategy (which later won awards), working with out-house agency ISS Smart and generating coverage for new product launches, one of which I generated more than £100,000 of coverage for on the back of contacts and pushing strong story angles.
Other main duties involved promotion of the bank's corporate side while secondary duties involve promoting the bank’s retail side, our CSR work and helping to cover our North East of England patch. -
Deputy News Editor
Scottish Daily Mirror
(Public Relations and Communications industry)
2004 — 2006 (2 years)
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Book writing
Freelance
(Public Relations and Communications industry)
1999 — 2004 (5 years)
As an aside to main jobs, I also wrote four books - two on football (Football Inc and The Lion Roars), one on mothers accused of Munchausen Syndrome By Proxy (Do No Harm) and one on illegal immigration, sex slaves and people smuggling (Human Traffic).
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Bureau Reporter, Technology editor
Press and Journal
(Newspapers industry)
January 1998 — January 2001 (3 years 1 month)
Reporter in Aberdeen head office, bringing in off-diary exclusives before establishing the P&J's first Aberdeen city centre office.
After this, moved to head up the P&J's Stirling news operation and wrote/edited/created - along with Iain Hepburn - the P&J's technology section, Innovations. -
Cub Reporter
Scottish Daily Express
(Online Media industry)
1995 — 1996 (1 year)
Craig McGill’s Education
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Napier University
1993 — 1996
Craig McGill’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
